Articles Posted in Research


So, You Want to be #1, Eh?

A client recently asked me an interesting question…how do I make our brand #1? While there are a lot of big brands out there, which is the biggest? The “best”? What does it mean for a brand to be the biggest or best brand – the #1 brand? And if you’re not there, how do…

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A Caveman’s Shopping Journey in the 21st Century

We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting. I am often approached by clients for the…

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TV Guide: What’s Up Next for Viewers?

Television is a bit of an antiquated concept these days. What we see on our screens is now delivered in so many different ways, and to so many different devices, that from a marketing and advertising perspective we are forced to stop thinking about “television” and rather, think more about “video content”. Marketers need to…

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Health & Wellness Going to the Dogs

I’m as confused as the next person about what I should be eating and drinking. Is red meat good for me, or not? Will coffee and beer make me die young, or give me super powers (I’m really, really hoping for the latter, as I’ve been training hard)? It seems like every day there’s another…

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Education levels among U.S. Elected Officials Part Two

By Saide Ashaboglu Last post (link) we discussed how U.S. politicians’ education levels differed from the general population, which yielded an interesting comparison.  Fora second deep dive, we decided to look at differences between the Democratic and Republican parties. The politicians we looked at hold office as Representatives, Senators, and Governors. One question that intrigued…

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Adding Fuel to Your Creative Fire

In the business of nurturing great creative ideas, there’s little question that marketers want to know what consumers think of our creative efforts, but often it’s a question of when we find out that can help make an idea better. One of the fastest growing trends in market research is getting consumer insight when it…

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Values of Observational Research

Fundamentally, research is about answering questions.  Want to find out why are plants green? Do some research with a botanist. Want to know how gravity works? Do some research with a physicist. Want to know who won the 1977 World Series? Do some research with a historian.  But if we have a question about what…

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2016 Turnout Projection Update – June 2015

In recent posts I’ve outlined how we plan to use our Reuters/Ipsos survey data to forecast turnout for the 2016 presidential election and shown where we stand – with our way too early estimate – as of May 2015. In this post, I’d like to bring in some other proof points, expand our analysis a bit and update our turnout projections.

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Those Crafty (Beer) Millennials!

Millennials seem to be changing everything these days. Their spending power alone gives them the right to dictate what succeeds or bombs miserably in today’s marketplace. Take the craft beer category for example – it has exploded due to millennials revolting against traditional beer brands in favor of unique flavor profiles, local brew options, seasonal…

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I’m One of Them: Speaking As a Millennial

I suppose I’d be considered a text book example. I’m into yoga – more for the exercise than the spirituality. I love Kombucha for its health claims and the fact that it’s the closest thing to drinking vinegar that is socially acceptable. I care about the quality of and ingredients in the food I eat,…

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