Articles Posted in Research


Health & Wellness Going to the Dogs

I’m as confused as the next person about what I should be eating and drinking. Is red meat good for me, or not? Will coffee and beer make me die young, or give me super powers (I’m really, really hoping for the latter, as I’ve been training hard)? It seems like every day there’s another…

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Education levels among U.S. Elected Officials Part Two

By Saide Ashaboglu Last post (link) we discussed how U.S. politicians’ education levels differed from the general population, which yielded an interesting comparison.  Fora second deep dive, we decided to look at differences between the Democratic and Republican parties. The politicians we looked at hold office as Representatives, Senators, and Governors. One question that intrigued…

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Adding Fuel to Your Creative Fire

In the business of nurturing great creative ideas, there’s little question that marketers want to know what consumers think of our creative efforts, but often it’s a question of when we find out that can help make an idea better. One of the fastest growing trends in market research is getting consumer insight when it…

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Values of Observational Research

Fundamentally, research is about answering questions.  Want to find out why are plants green? Do some research with a botanist. Want to know how gravity works? Do some research with a physicist. Want to know who won the 1977 World Series? Do some research with a historian.  But if we have a question about what…

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2016 Turnout Projection Update – June 2015

In recent posts I’ve outlined how we plan to use our Reuters/Ipsos survey data to forecast turnout for the 2016 presidential election and shown where we stand – with our way too early estimate – as of May 2015. In this post, I’d like to bring in some other proof points, expand our analysis a bit and update our turnout projections.

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Those Crafty (Beer) Millennials!

Millennials seem to be changing everything these days. Their spending power alone gives them the right to dictate what succeeds or bombs miserably in today’s marketplace. Take the craft beer category for example – it has exploded due to millennials revolting against traditional beer brands in favor of unique flavor profiles, local brew options, seasonal…

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I’m One of Them: Speaking As a Millennial

I suppose I’d be considered a text book example. I’m into yoga – more for the exercise than the spirituality. I love Kombucha for its health claims and the fact that it’s the closest thing to drinking vinegar that is socially acceptable. I care about the quality of and ingredients in the food I eat,…

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Your innovation is awesome! Too bad no one will find it online…

You’ve just launched an incredible innovation in salty snacks. It has all the benefits of popcorn, but can be eaten like a chip. It tastes great, and is reasonably healthy. This product looks poised to disrupt the chip aisle, and make millions. But it won’t, because no one will find it. This might be the…

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Can’t Get No Job Satisfaction? Think Again.

85% of Americans are satisfied with their jobs; however most would change something if possible, or at least this is what a recent survey from Ipsos Public Affairs’ Omnibus Division recently uncovered. In the May survey, US Work Place Satisfaction, it seems as if most workers are satisfied with their job, but would like a more appropriate salary (27% with women 34%), and benefits (17% with women at 19%). What would I change? Well probably a more comfortable chair, room with a view, access to more K-Cup coffee machines, and an ability to walk on water.

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Social Media Crowdsourcing Changes the Face of Product Influencers

With nearly 70% of consumers gathering information online to influence their purchases, and nearly two-thirds engaging in social media daily, the word-of-mouth dynamic is shifting, and influencers of consumer product adoption are not who they used to be. Social media crowdsourcing has changed this dynamic; where once we had passionate mavens and social influencers pushing…

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