Articles Posted in Research


Life, Liberty and the Pursuit of Trumpism

In a few other posts [here and here], we poked at the idea that the theme driving Trump’s campaign, Make America Great Again, may be emotional nostalgia — for a time in America when the only barrier to success was one’s willingness to work for it, jobs were plentiful, and the stock market was booming — and…

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Trump and Nativism – Is There a Connection?

Day after day, we continue to see the news splattered with headlines in reference to Trump’s lead in the GOP polls – and many wonder why. In September, we decided to dig a bit deeper into the core driver of Trump’s campaign – Make America Great Again. Unsurprisingly, our poll found nativist sentiment is stronger…

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Applying a Multi-Faceted Approach for Greater Insight

Governments, corporations and not-for-profits are increasingly turning to social media to engage and consult with their constituents and clients. Almost every level of government across Canada routinely pushes out open ended, open link surveys to the masses trying to get the information and evidence they need to guide and evaluate their policies and programs. They are…

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Ironically, Celebrating is our Favorite Holiday Activity

Oh the weather outside is frightful, but the fire is so delightful, and since we’ve no place to go, let it snow! Let it snow! Let it snow! Let me tell you something, if the ghost of Frank Sinatra starts harmonizing the famous song from lyricist Sammy Cahn near area codes (617) (508), or (978), in…

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Augmented Reality May Change How We Live Our Lives and Conduct Research

Existentialist philosopher Soren Kierkegaard once said, “Life is not a problem to be solved, but a reality to be experienced.” Working in an industry in which every day life revolves around identifying, researching, and solving business problems, Kierkegaard’s words ring a bit dissonant with current trends. But Kierkegaard is not alone in his musings. Enter…

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Forget the debate: Two simple reasons a Republican will likely win in 2016

The following article by Clifford Young and Julia Clark originally appeared in Reuters: http://blogs.reuters.com/great-debate/2015/10/14/forget-what-you-saw-last-night-two-simple-reasons-a-republican-is-likely-to-win-in-2016/ Elections are not mysterious events subject to the whimsy of unpredictable candidates and voters. They’re actually highly predictable, with a set of variables that influence outcomes in familiar ways. Because of that, we can say, with reasonable confidence, that a Republican…

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The rise of Neo-Nativism: Putting Trump into Proper Context

by Cliff Young and Chris Jackson Many argue that Trump’s rise in the polls is nothing but a fluke (link, link, and link); that once the Republican voters come to their senses, a more credible candidate will emerge (link, link, and link).  These people may be right; horse race polls are ephemeral at best this…

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Election Poll Accuracy Over Time

Election polls especially suffer from two specific types of measurement error: (1) election salience among voters at the time of the poll and (2) strategic voting decisions at the time of the vote which are at odds with poll responses. On point one, the research literature shows that the farther a poll is out from…

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Cutting the Cord: Embracing what you can do in a device-agnostic world

Which of these scenarios are more common in your home during your free time? Can you be found sitting upright at a desk or table with your attention riveted to your computer for hours on end focused on a single task? Or are you more likely to be found reclining on the couch with tablet…

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So, You Want to be #1, Eh?

A client recently asked me an interesting question…how do I make our brand #1? While there are a lot of big brands out there, which is the biggest? The “best”? What does it mean for a brand to be the biggest or best brand – the #1 brand? And if you’re not there, how do…

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