Articles Posted in Research

When Pollsters Get it Wrong – You Have a Right to Know

In the fifth video of the “You Have a Right to Know” series, Darrell Bricker, Global CEO of Ipsos Public Affairs explains the complexities involved in election polling, including the impact of voter turnout, voting vs. general populations, and how pollsters can do a more effective job at predicting election outcomes.

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Local Puget Sound Residents Planning to Focus on Family & Home this Memorial Day Weekend

We recently reached out to our local Voice of the Northwest survey panel and found that more than half (59%) of area residents plan to “just hang out” with family for the holiday; with 38% planning to BBQ/picnic at home. Engaging … Read More…

Seattle Knowledge Summit 2013 – Daring to Be Different

One year ago I started to blog for Ipsos, with my first blog covering the upcoming 2012 Knowledge Summit and theme.  It seems appropriate then, that this blog should cover this year’s 7th Annual Ipsos Seattle Knowledge Summit.  It’s a … Read More…

Net Promoter Score vs. Satisfaction: Linking to Financials

Many clients ask: “Which single question is the best measure of the customer experience?” This creates a never ending great debate and it is an important one in terms of its practical application for organizational alignment. However, it is not the right debate for organizational growth. Let’s examine it from a different perspective…the one we at Ipsos Loyalty adhere to.

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When it Rains, it Pours (Data & Insights)

While rain is often the topic of conversation here in the spring, the season also brings back many great marketing and market research events to the Northwest. Last month, Ipsos MarketQuest in Seattle was proud to once again sponsor MarketMix … Read More…

Voice of the Northwest – A Local Survey Community

This week we issued the first release of the findings from a survey conducted with the VoiceNW research community. So what is VoiceNW and why the big deal, you may ask? VoiceNW (Voice of the Northwest) is a research solution … Read More…

Preparing Students for the Modern Workplace

According to a study released last week by The Chronicle, US employers are finding that job candidates are lacking basic workplace proficiencies, like adaptability, communication skills, and the ability to solve complex problems. This resonates strongly with a study published last … Read More…

Optimism Abound for 2013

Optimism for 2013 is high among participants in a new 23-country poll by Ipsos for Reuters News

optimism-abound-feed

Optimism is high among participants in a new 23-country poll by global research company Ipsos for Reuters news.

Eight in ten agree (80%, up 8 points since 2011) they are optimistic that 2013 will be a better year than 2012. This optimism is mirrored by a similar spike in those optimistic that the global economy will be stronger in 2013. Even though only half (49%) agree, the measure represents an eight-point improvement since last year.

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Global Public Opinion of International Relations – Halifax International Security Forum

In this video, Darrell Bricker, CEO of Ipsos Public Affairs, discusses the findings of Ipsos’ recent polling on international relations for the Halifax International Security Forum, including the link between citizen national economic assessment and potential support for international engagement and which countries and organizations have the potential to have the most positive impact on world affairs in the next decade.

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Medical Tourism

Global citizens appear to be medically mobile, as one in five (18%) indicate they “definitely would” consider traveling to another country to receive medical or dental care if the cost were significantly lower than in their country. The findings shed light on medical tourism, an increasingly popular worldwide phenomenon that is becoming a formalized industry in many countries.

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