One year ago I started to blog for Ipsos, with my first blog covering the upcoming 2012 Knowledge Summit and theme. It seems appropriate then, that this blog should cover this year’s 7th Annual Ipsos Seattle Knowledge Summit. It’s a … Read More…
Articles Posted in Research
Net Promoter Score vs. Satisfaction: Linking to Financials
Many clients ask: “Which single question is the best measure of the customer experience?” This creates a never ending great debate and it is an important one in terms of its practical application for organizational alignment. However, it is not the right debate for organizational growth. Let’s examine it from a different perspective…the one we at Ipsos Loyalty adhere to.
When it Rains, it Pours (Data & Insights)
While rain is often the topic of conversation here in the spring, the season also brings back many great marketing and market research events to the Northwest. Last month, Ipsos MarketQuest in Seattle was proud to once again sponsor MarketMix … Read More…
Voice of the Northwest – A Local Survey Community
This week we issued the first release of the findings from a survey conducted with the VoiceNW research community. So what is VoiceNW and why the big deal, you may ask? VoiceNW (Voice of the Northwest) is a research solution … Read More…
Preparing Students for the Modern Workplace
According to a study released last week by The Chronicle, US employers are finding that job candidates are lacking basic workplace proficiencies, like adaptability, communication skills, and the ability to solve complex problems. This resonates strongly with a study published last … Read More…
Optimism Abound for 2013
Optimism for 2013 is high among participants in a new 23-country poll by Ipsos for Reuters News
Optimism is high among participants in a new 23-country poll by global research company Ipsos for Reuters news.
Eight in ten agree (80%, up 8 points since 2011) they are optimistic that 2013 will be a better year than 2012. This optimism is mirrored by a similar spike in those optimistic that the global economy will be stronger in 2013. Even though only half (49%) agree, the measure represents an eight-point improvement since last year.
Global Public Opinion of International Relations – Halifax International Security Forum
In this video, Darrell Bricker, CEO of Ipsos Public Affairs, discusses the findings of Ipsos’ recent polling on international relations for the Halifax International Security Forum, including the link between citizen national economic assessment and potential support for international engagement and which countries and organizations have the potential to have the most positive impact on world affairs in the next decade.
Medical Tourism
Global citizens appear to be medically mobile, as one in five (18%) indicate they “definitely would” consider traveling to another country to receive medical or dental care if the cost were significantly lower than in their country. The findings shed light on medical tourism, an increasingly popular worldwide phenomenon that is becoming a formalized industry in many countries.
Data Collection | You Have A Right To Know
Darrell Bricker, Global CEO of Ipsos Public Affairs, discusses data collection.
Sampling & Weighting | You Have A Right To Know
In the second video of the “You Have a Right to Know” series, Darrell Bricker, Global CEO of Ipsos Public Affairs, explains the science of Sampling and Weighting, including Margin of Error.
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