Articles Posted in Research


The Link Between Device-Neutral Concept Testing and Behavioral Economics

This is ostensibly supposed to be a blog article encouraging you to come hear Ipsos speak at the upcoming Marketing Research in the Mobile World (MRMW) conference. The conference is being held May 19-22 in New York City, and Jiongming Mu (Ipsos Marketing Sciences VP and forecasting guru) and I are presenting Ipsos’ revamped approach…

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The New Shopper Research Imperative — Hiding In Plain Sight?

Is a new shopper research imperative emerging? I had been in shopper research for quite some time and began to think that something was missing. Oh, don’t get me wrong, the industry had solutions and they worked — it just seemed like we weren’t getting to a granular understanding of how and why shopping decisions…

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Love, Brands and the Pacific Northwest

The Pacific Northwest. It’s a region that fosters an environment of creativity and experimentation so powerful that it has produced breakthrough companies like Amazon, Nike and Starbucks. It’s truly like no other place, so our team of researchers at Ipsos was pretty curious to find out which brands are most cherished by those that call…

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It Takes a Village: Driving Innovation with Online Communities

They say it takes a village to raise a child, and now that I have a rambunctious one year old of my own, I completely agree. But as a researcher, I could not help but think this is also true of developing an innovation. It takes a helping hand and input from hundreds, if not…

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Stay Plugged In With Your Customers

Let’s face it. The telecommunications marketplace can be tough. There are more companies than ever competing for market share, and consumers are becoming increasingly fickle towards brands. If a positive experience isn’t delivered, there’s a good chance they will move onto another brand.

In exploring the telecommunications landscape, we’ve identified several business realities that manufacturers and marketers must face. Companies that acknowledge and address these realities are more likely to see increased trust, loyalty and satisfaction among consumers.

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I moved so slow, I didn’t know that I was backing up

It’s not that often you see an article about concept testing titled with a lyric from a rock band; even less often a band called “The New Pornographers.” (Note to the Ipsos IT department:  I swear, it’s a band, don’t take away my Internet access, it’s from a great song called Backstairs – sorry I…

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Neuroscience: Three Major Shifts to Keep in Mind

We know that much of consumer buying behavior is driven by emotion. So, the ability to understand emotional response is critical to comprehending what may be the most influential driver of business success. And yet, powerful emotional response  so often resides in the non-conscious parts of our brain. How then, can we as researchers harness…

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2014 U.S. Elections Recap

Ipsos Public Affairs had a busy 2014 full of electoral research centered around the 2014 U.S. midterm election. In fact, we – in partnership with Thomson Reuters – likely have the most complete electoral research program in the United States today. This post is an overview of our work in 2014,  and the follow-up series…

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Canadians’ Views on Pension Plans

An aging work force, longer life expectancy, and declining birth rates are changing the retirement equation that Canadians might once have taken for granted. We asked Canadians how much they know about their pension or retirement plan as well as how they feel about their potential retirement income.

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Canadians’ Views on Public Consultations

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Public consultations are an indispensable element of effective stakeholder relations. At a time when more and more Canadians are expressing their opinions on social media, we wanted to explore how Canadians felt about public consultations in general and how they want to participate in the consultative process.

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