Articles Posted in Public Opinion


To Vacation or Not to Vacation this Summer?

What is summer, and what does it mean to me? Swinging from a tire into the river, jumping from a low bridge into the channel, playing whiffle ball until everyone in the neighborhood is ready to start a fight over rules that don’t exist, caddying at the golf club, and working a low impact waiter/waitress/busboy…

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Freedom 55, 65 or 75? Majority of Canadians Worry about Retirement Income

Save more and spend less. Seems like simple, straightforward advice for saving for the golden years, right?

The reality is an aging work force, longer life expectancy and declining birth rates are changing the retirement equation for Canadians. Those factors combined with stagnant and unpredictable economic conditions for the foreseeable future have majority of Canadians worried about being financially ready for retirement.

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Infographic: Ontario Election on Twitter in Review

The Ontario election campaign is in the final stretch as voters’ line up to cast their ballots tomorrow on June 12th. Over the past five weeks, we have been monitoring and analyzing thousands of comments and conversations to see how the campaign unfolded on Twitter. Every week we shared an infographic featuring the volume of buzz, sentiment around the political parties and issues resonating with Twitter users.

This week our analysis summarizes the results to date and concludes the Twitter debate has been overwhelmingly negative. The infographic below highlights the share of voice each week, the peaks and valleys of conversations along the campaign trail, and more.

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Infographic: It’s All About Dad

Man oh Manischewitz!

My father always said nobody was wiser than Al Bundy when it came to relaxing on Father’s Day. Chores, what chores? It’s time to enjoy my beverage of choice, kick back, and reflect on another year of being crowned “FOY” (father of the year).

So in Big Al’s honor, and the honor of father’s everywhere in the US, we decided to ask him and 766 of his male counterparts, 21 years and older, whether they will be enjoying an alcoholic beverage this Father’s Day.

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It’s ‘Tool Time’ in America

In the infamous words of Tim The Tool Man Taylor, “Let’s see what happens when we plug this sucker in.” Americans everywhere are amping up and ramping for the summer season for home improvements now that old man winter has decided to finally take repose across this great land. In Ipsos Public Affairs’ recent survey,…

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Infographic: Week Four of Ontario Election on Twitter (May 24-30)

The Progressive Conservatives are still leading the conversation on Twitter with 43% (-1 from last week) of the mentions as election day on June 12th approaches. Meanwhile, buzz about the Liberals continues to grow with 38% (+4 from last week) of mentions this week and chatter about the NDP decreases to 19% (-3 from last week) of the mentions. All the parties and their leader’s faced criticism in the Twittersphere.

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Infographic: Week Three of Ontario Election on Twitter (May 17-23)

Tim Hudak’s Progressive Conservatives continue to dominate the Ontario election discussion on Twitter with 44% of the mentions, although chatter about the Liberals (34%) and NDP (22%) has increased. Negativity surrounding proposed job cuts to the public sector continues to haunt the Tories in week three. The sentiment toward the PCs is overwhelmingly negative compared to the other parties.

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Infographic: Week Two of Ontario Election on Twitter (May 10-16)

Ontarians continue to talk politics on Twitter with the bulk of the conversations surrounding the Conservatives. The Tories are dominating the discussion with 62% of the mentions, while the Liberals (25%) and the NDP (12%) trail in the debate. While the share of weekly buzz may be in the Conservatives favour, the sentiment toward the PCs remained largely negative (59% negative, 8% positive and 33% neutral).

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Infographic: Week One of Ontario Election on Twitter (May 2-9)

With the Ontario election campaign underway, Ontarians wasted little time turning to Twitter to discuss the parties and their platforms. The social media debate included 37% of Ontarians talking policy and politics online.

The Liberals (39%) and the Tories (38%) shared the most buzz, while the NDP (23%) trailed behind in the number of mentions.

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Canadian Ethnic Group Use of the Internet and Twitter for Public Discourse

Some Canadians are riding the digital wave, while others are lagging behind as the internet and social media expand the number of ways people can express themselves, communicate and find information. We rolled up 20,000+ online interviews conducted in 2013 to identify which Canadian subgroups are using the internet and Twitter for social and political discourse.

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