In-The-Moment Brand Measurement Discover the power of real-time, mobile-powered research that reveals how consumers interact with and respond to brand advertising, word of mouth and other touchpoints in the moment.
Since hitting the lowest point in mid-2009, ratings of the national and local economies have shown small improvements. One third (33%) of Americans describe the current economic situation in their country as “good”. Perceptions about the national economy have improved notably since March among the higher income households, but have declined among the lowest income group.
Canadians’ assessments of the national economy have remained remarkably stable over the past two years, with two-thirds (65%) holding positive views. These positive perceptions keep Canada among the top countries internationally on this sentiment, along with: Saudi Arabia (84%), Sweden (76%), Germany (66%) and China (65%).
Reuters, our U.S. and international media partner, has just launched a new interactive tool featuring Ipsos/Reuters polling data from the last 18 months and counting. Reuters Polling Explorer is based on 200,000+ interviews and we are continuously polling between 2,000 and 3,000 people a week.
Looking at theU.S. issue agenda there is one issue stands apart from the rest – unemployment and jobs (45%). However, concern has continued to show a steady decline since June 2012, and is now at the lowest point since tracking began three years ago. Public concern about healthcare (36%) follows, and corruption (25%) rounds out the top three issue priorities.
The public has taken notice of the various “scandals” in Canadian politics recently as corruption has emerged to challenge healthcare for top spot on a list of issue priorities facing the country.
Healthcare (40%) has been and continues to be the top national issue among Canadians. However, corruption (37%) and taxes (36%) are now very close behind, knocking unemployment and jobs out of the top three.
To be accurate, and not embellish my life expectancy, I am a “Gen-Xer” by two years, and don’t carry the sassy tag “Baby Boomer”. Once American soldiers started to return home from World War II, the United States experienced an … Read More…
IBM’s Simon was a smartphone before the term smartphone was even dreamed of being coined.50,000 units of Simon’s 1.0 version were sold (estimated annual smartphone market will reach 1 billion by 2016)¹.It included many personal applications and amenities such as an address book, calendar, appointment scheduler, calculator, world time clock, electronic note pad, handwritten annotations, and predictive stylus input screen keyboards.She was sexy for her time, but nowhere near as good looking as her great-great-great-great granddaughter Ms. Android-iPhone-Galaxy-Blackberry-palooza!
There are thousands of conversations happening about issues and organizations each day. As more people go online everyday they are defining the issues we discuss and making their voices heard. The growing popularity of social media use around the world has compounded the number of these conversations and provided a platform for thoughts, opinions and influence to spread quickly – far and wide.
Using our 24-country monthly Global @dvisor survey, we have been tracking online behaviour and the use of social media as it relates to discussion about public policy, social and political issues. Our latest study reveals more than half (52%) of Canadians are using social media either ‘actively’ (29%) to make their voices heard or ‘passively’ (23%) to gain a greater understanding of the issues.