Public Opinion | Ipsos Ideas Spotlight

Articles Posted in Public Opinion

Americans Focused on Unemployment and Jobs

by: Julia Clark | Finance/Economy, Global Advisor, Public Affairs, Public Opinion | May 3, 2013

The issue agenda of Americans has remained focused on unemployment/jobs over the last three years.

Although unemployment/jobs dominance has decreased recently, the top three issue concerns among Americans include unemployment/jobs (48%), healthcare (36%), and taxes (30%). April marks ‘Tax Season’ in the U.S., and this month’s report reflects this, as taxes have solidified its position as the third ranked issue, behind healthcare, in the last six months. Another recent shift is the surge in concern about crime and violence (22%) likely driven by issues surrounding the gun control debate.

Top Three Issues: Healthcare, Unemployment/jobs and Taxes

by: Mike Colledge | Finance/Economy, Global Advisor, Public Affairs, Public Opinion | Apr 26, 2013

Healthcare (41%), unemployment/jobs (39%) and taxes (30%) remain consistent as the top three issue concerns among Canadians. While trading spots periodically over the last three years, these three issues continue to occupy the top at a national level.

Ipsos’ VoiceNW Paints a Portrait of Puget Sound Residents

by: Mary Kaye O'Brien | Marketing, Pacific Northwest, Polls, Public Opinion, Retail | Apr 26, 2013

As you may remember from my last post, Ipsos recently presented a medley of fun facts at the PSAMA MarketMix conference. The data was sourced from our Voice of the Northwest (VoiceNW) research solution, which provides a lens into the thoughts and opinions of Puget Sound citizens on a wide range of subjects. For those that didn’t make it to the conference, here is a summary of some key lifestyle habits of those in the Pacific Northwest.

“Calgon, take me away!”

by: Paul Abbate | Public Opinion, Thought Starter | Apr 22, 2013

Who doesn’t need a break, time-off, or time away from the daily stresses of our busy lives? But why are so many Americans screaming for a vacation? Maybe it’s today’s work calculus… Work twice as hard, for half the benefits, and achieve a quarter the results…

A recent study from Ipsos Public Affairs, confirms Americans’ desire to get away annually…

Canadians’ Perceptions of the National Economy

by: Mike Colledge | Finance/Economy, Global Advisor, Polls, Public Affairs, Public Opinion | Mar 22, 2013

On the heels of the 2013 Federal Budget, we turn our spotlight on the economy and despite some criticism that Finance Minister Flaherty’s economic growth projections are too rosy it appears that most Canadian concur with the Minister.

From “Bowling Alone” to Bowling Online: The Link between Social Media and Social Capital

by: Mike Colledge | News, Politics, Polls, Public Affairs, Public Opinion, Social Media | Feb 26, 2013

In 2000, Robert Putnam wrote Bowling Alone: The Collapse and Revival of American Community in which he chronicled the decline of “social capital” in the United States. Putnam described the decline in the in-person social intercourse that Americans had used to found, educate and enrich the fabric of their social lives. Putnam also discussed the ways in which Americans have disengaged from political involvement including decreased voter turnout, lower public meeting attendance, fewer serving on committees and working with political parties. At the time, these same trends were being noted in Canada and other Western countries.

Healthcare is Top Priority for Canadians

by: Mike Colledge | Polls, Public Affairs, Public Opinion | Feb 22, 2013

Healthcare has been a top issue among Canadians for decades. While it has been wrestled from its perch at times by sporadic issues of the day, healthcare always returns to be a primary focus for Canadians.

Our February edition of Public Perspectives features detailed findings from a recent poll about healthcare conducted by the Ipsos Health Policy Institute. The report explores issues associated with access to healthcare and Canadians’ experiences with the healthcare system.

What are the top issues concerning Canadians?

by: Mike Colledge | Public Affairs, Public Opinion | Jan 25, 2013

With a new year ahead, our January edition of Public Perspectives focuses solely on the issue priorities of Canadians. The report provides an in-depth look into the most important issues of Canadians by gender, age, income and region. Below is a quick snapshot of the findings:

Comparing the issue priorities of Canadians and U.S., the report reveals we share the same top three issue concerns – healthcare, unemployment and jobs, and taxes. For Canadians, healthcare (43%) holds top spot, followed closely by unemployment and jobs (41%), while taxes (31%) trail behind.

Promises, Promises…

by: Paul Abbate | News, Polls, Public Opinion, Thought Starter | Jan 22, 2013

It’s a New Year, and the promises and commitments made by many Americans for 2013 have already been broken, abandoned, or pushed till February.

What Car Buyers Want

by: Paul Abbate | News, Public Opinion | Jan 9, 2013

In Ipsos’ December Thought Starter, part of what we illustrate is the obvious and self-evident opinion of US citizens intending to purchase a car in the next 3 months. But… we also learn a lot about some underlying needs which are forcing global auto manufacturers to evolve their models, designs, and cars in the years to come.

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