The ALS Ice Bucket Challenge has been a huge success, raising awareness of the disease and significantly increasing donations. Social media streams were filled with video challenges for months – you’ve likely taken the challenge yourself or know someone who has! So we asked Canadians about their awareness, attitudes and action toward the challenge. Ipsos Reid’s Canadian Public Affairs President, Mike Colledge, shares insights on one of the most viral philanthropic marketing campaigns to date.
Articles Posted in Public Affairs
In 2012, the National Center for Health Statistics, a division of the CDC, published its National Vital Statistics Report. I was interested to learn about the chapter called, “Deaths: Final Data for 2012”. Catchy chapter title eh? Anyhow, these fine … Read More…
My Auntie Lena was a strange bird. She never missed a holiday sale the day after a holiday. “Mom, where’s Auntie Lena today? Well it’s December 26th. She’s probably at Walmart or Yankee Candle stocking up on 40% marked down … Read More…
Since the 2011 federal election Justin Trudeau’s Liberals have gained in intended vote from 19% to 38% and now lead Stephen Harper’s Conservatives (31%) by 7 points.
Trudeau’s 19 point gain comes from both the Conservatives (down 9 points) and the NDP (24%) down 7 points since the 2011 election.
If the magic number for a majority is 40% the Liberals under Trudeau are in striking distance but does the Liberal rise represent a shift in Canadian’s expectations of government? Do we want the Liberals back in power because we have come to the realization that there is value in government? Do we believe that the problems we face, be they, declining health services, income inequality, global warming or an economy that is slow to create jobs across the country will be solved by a more active government? Or are we merely tired of the old and looking for a new style of leader and government?
Get to know Clifford Young, President, US Public Affairs as he discusses how pollsters are born rather than made, and why he finds managing and solving complex research puzzles involving public policy and political polling so interesting!
It’s impossible to fight it, so why worry about it? Summer diets simply don’t exist, so you need to get ahead of it in March-April-May. What? Diet and get in shape for only three months to look good? Don’t let … Read More…
In the latest “You Have a Right to Know” webisode, Darrell Bricker, Global CEO of Ipsos Public Affairs, looks at political polling including the differences between gen pop, eligible, likely, and true voters, methods of dealing with non-voters, and the pros and cons of various models used in political polling. The “You Have a Right to Know” series is designed for journalists and informed citizens who have an interest in better understanding how public polls are conducted and presented, as well as how they can evaluate poll integrity and quality.
Save more and spend less. Seems like simple, straightforward advice for saving for the golden years, right?
The reality is an aging work force, longer life expectancy and declining birth rates are changing the retirement equation for Canadians. Those factors combined with stagnant and unpredictable economic conditions for the foreseeable future have majority of Canadians worried about being financially ready for retirement.