Articles Posted in Public Affairs


Impact of 2016 Primaries on Voter Enthusiasm

Our presidential primary system is a unique, complicated and dynamic system that seems to be engineered more for drama than actually selecting a leader. After each contest pundits and candidates battle over who has “momentum” in an effort to both frame the next chapter and fire up supporters. Electoral losses are referred to as “demoralizing losses”, while victories are going to “energize supporters”. Regular political news covers (in very minute detail) the poll gains and losses of the candidates. What is less well studied is how election fortunes affect the enthusiasm of candidates’ supporters. After a big win or tough loss, are people fired up? Or ready to give up?

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Canadians Say Country Heading in Wrong Direction

The honeymoon for the new federal Liberal government is likely coming to an end. In three short months, a majority of Canadians have gone from believing that the country is heading in the right direction to believing that we are now off on the wrong track. This is the widest disparity with negatives outweighing positives…

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Eight in Ten Rate Driving and Smoking Marijuana as being Extremely Unsafe

However, Driving while Texting and Driving While Taking “Selfies” Seen as Significantly More Dangerous Marijuana has long been a topic of debate and controversy in America, and despite the decriminalization and legalization of marijuana use in some states, many Americans continue to uphold certain views and attitudes as to the perceived dangers of marijuana use.…

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Going Viral – Zika Awareness up 20 percentage points since Jan 27th

On Monday, Feb 1, the World Health Organization declared a global health emergency due to the Zika virus – leading to the rare international crisis where Americans are paying attention. As a refresher, the Zika virus is spread through mosquito bites and since the first case was reported in Brazil last May, it has spread…

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Life, Liberty and the Pursuit of Trumpism

In a few other posts [here and here], we poked at the idea that the theme driving Trump’s campaign, Make America Great Again, may be emotional nostalgia — for a time in America when the only barrier to success was one’s willingness to work for it, jobs were plentiful, and the stock market was booming — and…

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Trump and Nativism – Is There a Connection?

Day after day, we continue to see the news splattered with headlines in reference to Trump’s lead in the GOP polls – and many wonder why. In September, we decided to dig a bit deeper into the core driver of Trump’s campaign – Make America Great Again. Unsurprisingly, our poll found nativist sentiment is stronger…

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To Drive-Thru, or Not Drive-Thru?

To drive-thru, or not drive-thru, that is certainly the question!

ipsos-pa-drivethrough-home

While credit for the first drive-thru business in the US goes to The Grand National Bank in St. Louis, Missouri, in 1930, Sheldon, “Red” Chaney, operator of Red’s Giant Hamburger in Springfield, Missouri, on famous Route 66, is credited with opening the first successful restaurant operated drive-thru in 1947.  Don’t ask me how the drive-thru phenomenon occurred in the Show Me state not once, but twice.  I thought Missourians were skeptics, and would want to see it, touch it, taste it, before driving off into the Midwest sunset.  Guess not.

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Public Perspectives: A Whole New Ballgame for 2016

Any question about whether or not Canadians’ have noticed the economic downturn can be put to rest. Canadians’ assessments of the national economy have plummeted, dragging down their views on the condition of their personal finances and prospects for improvement in the near-term future. While Canadians continue to rank unemployment/jobs, healthcare, taxes and poverty/social inequality…

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Applying a Multi-Faceted Approach for Greater Insight

Governments, corporations and not-for-profits are increasingly turning to social media to engage and consult with their constituents and clients. Almost every level of government across Canada routinely pushes out open ended, open link surveys to the masses trying to get the information and evidence they need to guide and evaluate their policies and programs. They are…

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Breaking Down Barriers and Encouraging Greater Participation on the Internet

Last week, we presented findings from our new syndicated study, Participation in the Digital Economy, to a group of clients and media in the Toronto office. The study looks at accessing the Internet at home and, more importantly, barriers to access and increased participation. While access may not be the issue it once was, with…

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