Articles Posted in Public Affairs


Have Your Say on the IMHOIpsos Forum for Engaged Canadians

We ask Canadians all kinds of questions every day. Some questions are for our clients, others are for us. For the most part it’s a one way street – we ask, they answer – which is why this year we launched a new online discussion forum for two-way dialogue on important issues of the day.…

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Perils of Perception

Join Darrell Bricker, Global CEO of Ipsos Public Affairs, as he discusses the results of Ipsos’ recent global survey, the Perils of Perception.

This 14 country study looks at how accurate – or inaccurate – people are when asked to estimate basic facts about their population or social issues.

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Why Bother with Likely Voters

The Ipsos approach to likely voters involves asking multiple questions, assigning each person a score based on their responses, and reporting on likely voters based on expected turnout… So what? Why do we go to all this trouble to build a sophisticated  (and expensive!) likely voter model? We do it because likely voter model construction…

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Formulating Likely Voters — Ipsos’ Approach

In the reporting of public opinion, there are few widely-discussed concepts that are as confusing or misunderstood as “likely voters”. Many poll observers think likely voters are a hard and fast classification with clear definitions; this could not be further from the truth. The reality is the construction of likely voter identification is extremely variable…

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Are Gas Prices Pumping Up Consumer Spending?

I’ve never fancied myself as a DJ Scream fan, but when he rips into his anthem ballad, “How low can you go, how low can you go”, how can any of us not get down with the total awesomeness we see every day at the gas pumps, as prices plummet all over the United States?…

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What’s the Deal with Black Friday Shopping?

Arrrggghhh… it’s Black Friday, it’s Black Friday! I’ve got to get to www.blackfriday.com and click on the massive red button that says “Hot Deals” before I hit the stores, crash the registers, and stuff the presents into my brown AMC Pacer station wagon bought by my father for $500 back when I was 17 years…

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2014 U.S. Elections Recap

Ipsos Public Affairs had a busy 2014 full of electoral research centered around the 2014 U.S. midterm election. In fact, we – in partnership with Thomson Reuters – likely have the most complete electoral research program in the United States today. This post is an overview of our work in 2014,  and the follow-up series…

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Canadians’ Views on Pension Plans

An aging work force, longer life expectancy, and declining birth rates are changing the retirement equation that Canadians might once have taken for granted. We asked Canadians how much they know about their pension or retirement plan as well as how they feel about their potential retirement income.

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Men and Millennials More Likely to Gobble Up Thanksgiving Deals

Mistakes you only make once… Cell phone going off at a funeral Telling your spouse-mate-partner they could stand to lose a little weight Buying a Viking-size turkey leg at the local Carnival (eeewww) Adding insurance to a newly purchased Flat Screen TV (they last 700 years) And… if you are a male between the ages…

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Canadians’ Views on Public Consultations

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Public consultations are an indispensable element of effective stakeholder relations. At a time when more and more Canadians are expressing their opinions on social media, we wanted to explore how Canadians felt about public consultations in general and how they want to participate in the consultative process.

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