Articles Posted in Public Affairs


Going Viral – Zika Awareness up 20 percentage points since Jan 27th

On Monday, Feb 1, the World Health Organization declared a global health emergency due to the Zika virus – leading to the rare international crisis where Americans are paying attention. As a refresher, the Zika virus is spread through mosquito bites and since the first case was reported in Brazil last May, it has spread…

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Life, Liberty and the Pursuit of Trumpism

In a few other posts [here and here], we poked at the idea that the theme driving Trump’s campaign, Make America Great Again, may be emotional nostalgia — for a time in America when the only barrier to success was one’s willingness to work for it, jobs were plentiful, and the stock market was booming — and…

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Trump and Nativism – Is There a Connection?

Day after day, we continue to see the news splattered with headlines in reference to Trump’s lead in the GOP polls – and many wonder why. In September, we decided to dig a bit deeper into the core driver of Trump’s campaign – Make America Great Again. Unsurprisingly, our poll found nativist sentiment is stronger…

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To Drive-Thru, or Not Drive-Thru?

To drive-thru, or not drive-thru, that is certainly the question!

ipsos-pa-drivethrough-home

While credit for the first drive-thru business in the US goes to The Grand National Bank in St. Louis, Missouri, in 1930, Sheldon, “Red” Chaney, operator of Red’s Giant Hamburger in Springfield, Missouri, on famous Route 66, is credited with opening the first successful restaurant operated drive-thru in 1947.  Don’t ask me how the drive-thru phenomenon occurred in the Show Me state not once, but twice.  I thought Missourians were skeptics, and would want to see it, touch it, taste it, before driving off into the Midwest sunset.  Guess not.

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Public Perspectives: A Whole New Ballgame for 2016

Any question about whether or not Canadians’ have noticed the economic downturn can be put to rest. Canadians’ assessments of the national economy have plummeted, dragging down their views on the condition of their personal finances and prospects for improvement in the near-term future. While Canadians continue to rank unemployment/jobs, healthcare, taxes and poverty/social inequality…

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Applying a Multi-Faceted Approach for Greater Insight

Governments, corporations and not-for-profits are increasingly turning to social media to engage and consult with their constituents and clients. Almost every level of government across Canada routinely pushes out open ended, open link surveys to the masses trying to get the information and evidence they need to guide and evaluate their policies and programs. They are…

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Breaking Down Barriers and Encouraging Greater Participation on the Internet

Last week, we presented findings from our new syndicated study, Participation in the Digital Economy, to a group of clients and media in the Toronto office. The study looks at accessing the Internet at home and, more importantly, barriers to access and increased participation. While access may not be the issue it once was, with…

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Living the American Dream

omnibus-living-the-american-dream-infographic-cover

Hey now brown cow, it’s time to plunk down your dowry, passbook savings, piggybank jar, and money you stashed in the freezer in case Armageddon was just around the corner!  It’s time to own a home, and be a part of the great American Dream.  In this month’s Ipsos US Omnibus Infographic series, Living the American Dream, we explore this topic as well as consumer attitudes and behaviors towards home improvement projects.

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Forget the debate: Two simple reasons a Republican will likely win in 2016

The following article by Clifford Young and Julia Clark originally appeared in Reuters: http://blogs.reuters.com/great-debate/2015/10/14/forget-what-you-saw-last-night-two-simple-reasons-a-republican-is-likely-to-win-in-2016/ Elections are not mysterious events subject to the whimsy of unpredictable candidates and voters. They’re actually highly predictable, with a set of variables that influence outcomes in familiar ways. Because of that, we can say, with reasonable confidence, that a Republican…

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The rise of Neo-Nativism: Putting Trump into Proper Context

by Cliff Young and Chris Jackson Many argue that Trump’s rise in the polls is nothing but a fluke (link, link, and link); that once the Republican voters come to their senses, a more credible candidate will emerge (link, link, and link).  These people may be right; horse race polls are ephemeral at best this…

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