Great research leads to exceptional advertising and Ipsos is delighted to congratulate our clients on their wins at the ARF 2013 David Ogilvy Awards. Here is a shout out to our friends at Procter & Gamble, Clorox Bleach, ConAgra Foods and Kraft Foods as we put the spotlight on… The David Ogilvy Awards.
The issue agenda of Americans has remained focused on unemployment/jobs over the last three years.
Although unemployment/jobs dominance has decreased recently, the top three issue concerns among Americans include unemployment/jobs (48%), healthcare (36%), and taxes (30%). April marks ‘Tax Season’ in the U.S., and this month’s report reflects this, as taxes have solidified its position as the third ranked issue, behind healthcare, in the last six months. Another recent shift is the surge in concern about crime and violence (22%) likely driven by issues surrounding the gun control debate.
Healthcare (41%), unemployment/jobs (39%) and taxes (30%) remain consistent as the top three issue concerns among Canadians. While trading spots periodically over the last three years, these three issues continue to occupy the top at a national level.
John Vidmar, President, Ipsos Public Affairs, USA, discusses The Million Veteran Program. The Million Veteran Program is one of the largest human genome research projects ever conducted. Commissioned by the United States’ Department of Veterans Affairs (VA), the goal of MVP is to better understand how genes affect health and illness in order to improve health care for Veterans, and all Americans.
Since hitting the lowest point in mid-2009, ratings of the national and local economies have seen fitful improvement. Americans (32% very good/somewhat good) are in the lower to middle of the pack in assessing the current economic situation in their country among the 24 countries studied. This measure has improved over the last couple months.
On the heels of the 2013 Federal Budget, we turn our spotlight on the economy and despite some criticism that Finance Minister Flaherty’s economic growth projections are too rosy it appears that most Canadian concur with the Minister.
According to a study released last week by The Chronicle, US employers are finding that job candidates are lacking basic workplace proficiencies, like adaptability, communication skills, and the ability to solve complex problems. This resonates strongly with a study published last … Read More…
Global economic realities are driving constant change in the workplace, leading to significant shifts in employers’ needs and expectations. In addition to traditional qualifications, employers are now seeking candidates who have the skills to transcend national and cultural borders and … Read More…
Today, Keynans will vote for a new president. The whole world is watching as well. Why? The last Kenyan presidential election in 2007 lead to widespread violence as supporters of Raila Odinga accused Mwai Kibaki and his supporters of stealing the election. Given that politics in Kenya is often strongly linked to tribal affiliation, much of the violence was directed by members of one tribe toward those of another. At its core, much of the violence found its origins in many long-standing economic grievances. Against this backdrop, the international community has kept a close eye on this election.
One constitutional change resulting from the violence in 2007 was that if no one candidate gets a majority of the votes, there will automatically be a second round run-off election between the top two vote getters within 30 days of the first round election-day.
In 2011, America sent nearly 22 million people to college. With tuition prices on the rise many American families are getting a head start on saving for college. Are they doing enough though? In a report published today by Sallie Mae and conducted by Ipsos Public Affairs, we illustrate the current trends in how American families are preparing for their financial investment in higher education.
In 2000, Robert Putnam wrote Bowling Alone: The Collapse and Revival of American Community in which he chronicled the decline of “social capital” in the United States. Putnam described the decline in the in-person social intercourse that Americans had used to found, educate and enrich the fabric of their social lives. Putnam also discussed the ways in which Americans have disengaged from political involvement including decreased voter turnout, lower public meeting attendance, fewer serving on committees and working with political parties. At the time, these same trends were being noted in Canada and other Western countries.