Articles Posted in Public Affairs

Men and Millennials More Likely to Gobble Up Thanksgiving Deals

Mistakes you only make once… Cell phone going off at a funeral Telling your spouse-mate-partner they could stand to lose a little weight Buying a Viking-size turkey leg at the local Carnival (eeewww) Adding insurance to a newly purchased Flat … Read More…

Canadians’ Views on Public Consultations

Public consultations are an indispensable element of effective stakeholder relations. At a time when more and more Canadians are expressing their opinions on social media, we wanted to explore how Canadians felt about public consultations in general and how they want to participate in the consultative process.

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Millennials Bank on a Better Financial Future

Well as much as I would like to say to Millennials, “pull up your boot straps, and let’s get it on”, the US is wallowing through its third decade of stagnant wage growth, and the gulf between the Top 1% and … Read More…

Mike Colledge | The Success of the ALS Ice Bucket Challenge

The ALS Ice Bucket Challenge has been a huge success, raising awareness of the disease and significantly increasing donations. Social media streams were filled with video challenges for months – you’ve likely taken the challenge yourself or know someone who has! So we asked Canadians about their awareness, attitudes and action toward the challenge. Ipsos Reid’s Canadian Public Affairs President, Mike Colledge, shares insights on one of the most viral philanthropic marketing campaigns to date.

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Ready or Not, Here Comes Retirement

In 2012, the National Center for Health Statistics, a division of the CDC, published its National Vital Statistics Report. I was interested to learn about the chapter called, “Deaths: Final Data for 2012”. Catchy chapter title eh? Anyhow, these fine … Read More…

Americans Open Their Wallets as Schools Open Their Doors

My Auntie Lena was a strange bird.  She never missed a holiday sale the day after a holiday.  “Mom, where’s Auntie Lena today?  Well it’s December 26th.  She’s probably at Walmart or Yankee Candle stocking up on 40% marked down … Read More…

Trudeau’s Liberals Gain Momentum: Are Canadians Ready for Change?

Since the 2011 federal election Justin Trudeau’s Liberals have gained in intended vote from 19% to 38% and now lead Stephen Harper’s Conservatives (31%) by 7 points.

Trudeau’s 19 point gain comes from both the Conservatives (down 9 points) and the NDP (24%) down 7 points since the 2011 election.

If the magic number for a majority is 40% the Liberals under Trudeau are in striking distance but does the Liberal rise represent a shift in Canadian’s expectations of government? Do we want the Liberals back in power because we have come to the realization that there is value in government? Do we believe that the problems we face, be they, declining health services, income inequality, global warming or an economy that is slow to create jobs across the country will be solved by a more active government? Or are we merely tired of the old and looking for a new style of leader and government?

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Meet Clifford Young | President, US Public Affairs

Get to know Clifford Young, President, US Public Affairs as he discusses how pollsters are born rather than made, and why he finds managing and solving complex research puzzles involving public policy and political polling so interesting!

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The Evolution of Social Media Discussing Politics and Public Policy (2010-2014)

After more than a decade of sharing, the social media landscape continues to evolve with multiple platforms competing for our attention. Facebook, Twitter, and LinkedIn are becoming household names and a space for conversation on a range of topics. Over the past four years, the number of Canadians discussing social issues, public policy and politics online has grown sharply.

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Americans’ Appetite for Diets and Healthy Living

It’s impossible to fight it, so why worry about it? Summer diets simply don’t exist, so you need to get ahead of it in March-April-May. What? Diet and get in shape for only three months to look good? Don’t let … Read More…

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