Articles Posted in Products


The Innovator’s Dilemma

With a nod to the Clayton Christensen book of the same name, I wanted to revisit the concept of the innovator’s dilemma from the perspective of marketing research.  I do this on the heels of attending the recent Edison Awards (a combination awards ceremony / meet the innovators forum and showcase). During the two-day session, I heard speakers and…

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Is Your Research Letting Store Brands Win?

Once upon a time, store brands were considered cheap, generic, inferior – what you would buy when you are on a budget or seeking a bargain. These days, that fairy tale is over. Store brands and private labels have become increasingly sophisticated in their marketing, packaging and branding, in some cases, becoming indistinguishable from national…

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Vantis*Express: Home Edition

In November, Ipsos is running a special Home Edition of our traditional Vantis Express tool among homeowners. This special run is designed for our durable goods clients who design products that make consumers’ lives better every day at home.

 

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