Articles Posted in Products

Great Ideas = Great New Products, Right? Wrong!

Successful innovation is more than just coming up with great new product ideas.  And innovation strategy is more than a series of ideation sessions.  Great new products don’t just come from great new ideas.  Rather, they often come from learnings … Read More…

Listen Up: Beats Audio Accelerates Innovation to Become a Billion-Dollar Business

Did you hear that?  Did you hear the voice of the consumer singing a sweet song about their needs, dreams and desires?  Rapper/producer Dr. Dre and record mogul Jimmy Iovine heard it, and they crafted it into their latest hit: … Read More…

The Innovator’s Dilemma

With a nod to the Clayton Christensen book of the same name, I wanted to revisit the concept of the innovator’s dilemma from the perspective of marketing research.  I do this on the heels of attending the recent Edison Awards (a combination awards ceremony … Read More…

Is Your Research Letting Store Brands Win?

Once upon a time, store brands were considered cheap, generic, inferior – what you would buy when you are on a budget or seeking a bargain. These days, that fairy tale is over. Store brands and private labels have become … Read More…

Vantis*Express: Home Edition

In November, Ipsos is running a special Home Edition of our traditional Vantis Express tool among homeowners. This special run is designed for our durable goods clients who design products that make consumers’ lives better every day at home.

 

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