Are the Current Advertising Trends Putting You in Jeopardy!?
At this time of year, I seem to get persuaded (some may even say coerced) into writing an article about advertising trends. This is the third year in…
Putting Winning Ads in the Spotlight
Great research leads to exceptional advertising and Ipsos is delighted to congratulate our clients on their wins at the ARF 2013 David Ogilvy Awards. Here is a shout out to our friends at Procter & Gamble, Clorox Bleach, ConAgra Foods and Kraft Foods as we put the spotlight on…
The David Ogilvy Awards.
As you may remember from my last post, Ipsos recently presented a medley of fun facts at the PSAMA MarketMix conference. The data was sourced from our Voice of the Northwest (VoiceNW) research solution, which provides a lens into the thoughts and opinions of Puget Sound citizens on a wide range of subjects. For those that didn’t make it to the conference, here is a summary of some key lifestyle habits of those in the Pacific Northwest.
Since hitting the lowest point in mid-2009, ratings of the national and local economies have seen fitful improvement. Americans (32% very good/somewhat good) are in the lower to middle of the pack in assessing the current economic situation in their country among the 24 countries studied. This measure has improved over the last couple months.
On the heels of the 2013 Federal Budget, we turn our spotlight on the economy and despite some criticism that Finance Minister Flaherty’s economic growth projections are too rosy it appears that most Canadian concur with the Minister.
In 2000, Robert Putnam wrote Bowling Alone: The Collapse and Revival of American Community in which he chronicled the decline of “social capital” in the United States. Putnam described the decline in the in-person social intercourse that Americans had used to found, educate and enrich the fabric of their social lives. Putnam also discussed the ways in which Americans have disengaged from political involvement including decreased voter turnout, lower public meeting attendance, fewer serving on committees and working with political parties. At the time, these same trends were being noted in Canada and other Western countries.
Healthcare has been a top issue among Canadians for decades. While it has been wrestled from its perch at times by sporadic issues of the day, healthcare always returns to be a primary focus for Canadians.
Our February edition of Public Perspectives features detailed findings from a recent poll about healthcare conducted by the Ipsos Health Policy Institute. The report explores issues associated with access to healthcare and Canadians’ experiences with the healthcare system.
It’s a New Year, and the promises and commitments made by many Americans for 2013 have already been broken, abandoned, or pushed till February.
In the fourth video of the “You Have a Right to Know” series, Darrell Bricker, Global CEO of Ipsos Public Affairs, explains the rationale behind ‘free’ polls, including what questions journalists should ask before covering the results, and how to spot a rogue poll.
The holidays are about to begin and the countdown to 2013 is on. It is a time to celebrate, reflect on the year that was and look forward to the year to come. That means taking stock of your expectations, planning parties, and sorting out those pesky little resolutions. We focused our lens on what people across the United States and Canada are thinking, planning and doing, thanks to the team at Ipsos Global @dvisor.
I am pleased to share the Ipsos Social Research Institute’s latest report – Understanding Society: Economic crises, election victories, new challenges.
This report brings together experts from across the Ipsos Social Research Institute to consider the period of extraordinary change many nations have witnessed over the last few years, since the 2007/8 global economic crisis. Understanding Society covers a range of key political, social and economic issues facing the world.
Global citizens appear to be medically mobile, as one in five (18%) indicate they “definitely would” consider traveling to another country to receive medical or dental care if the cost were significantly lower than in their country. The findings shed light on medical tourism, an increasingly popular worldwide phenomenon that is becoming a formalized industry in many countries.
Ipsos is a global market research company and an independent company ranking third among global research companies.
Join us on Linkedin
Follow us on Twitter
Subscribe to our rss Feed