Articles Posted in Politics

2014 U.S. Elections Recap

Ipsos Public Affairs had a busy 2014 full of electoral research centered around the 2014 U.S. midterm election. In fact, we – in partnership with Thomson Reuters – likely have the most complete electoral research program in the United States … Read More…

Trudeau’s Liberals Gain Momentum: Are Canadians Ready for Change?

Since the 2011 federal election Justin Trudeau’s Liberals have gained in intended vote from 19% to 38% and now lead Stephen Harper’s Conservatives (31%) by 7 points.

Trudeau’s 19 point gain comes from both the Conservatives (down 9 points) and the NDP (24%) down 7 points since the 2011 election.

If the magic number for a majority is 40% the Liberals under Trudeau are in striking distance but does the Liberal rise represent a shift in Canadian’s expectations of government? Do we want the Liberals back in power because we have come to the realization that there is value in government? Do we believe that the problems we face, be they, declining health services, income inequality, global warming or an economy that is slow to create jobs across the country will be solved by a more active government? Or are we merely tired of the old and looking for a new style of leader and government?

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The Evolution of Social Media Discussing Politics and Public Policy (2010-2014)

After more than a decade of sharing, the social media landscape continues to evolve with multiple platforms competing for our attention. Facebook, Twitter, and LinkedIn are becoming household names and a space for conversation on a range of topics. Over the past four years, the number of Canadians discussing social issues, public policy and politics online has grown sharply.

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Likely Voters – You Have a Right to Know

In the latest “You Have a Right to Know” webisode, Darrell Bricker, Global CEO of Ipsos Public Affairs, looks at political polling including the differences between gen pop, eligible, likely, and true voters, methods of dealing with non-voters, and the pros and cons of various models used in political polling. The “You Have a Right to Know” series is designed for journalists and informed citizens who have an interest in better understanding how public polls are conducted and presented, as well as how they can evaluate poll integrity and quality.

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Infographic: Ontario Election on Twitter in Review

The Ontario election campaign is in the final stretch as voters’ line up to cast their ballots tomorrow on June 12th. Over the past five weeks, we have been monitoring and analyzing thousands of comments and conversations to see how the campaign unfolded on Twitter. Every week we shared an infographic featuring the volume of buzz, sentiment around the political parties and issues resonating with Twitter users.

This week our analysis summarizes the results to date and concludes the Twitter debate has been overwhelmingly negative. The infographic below highlights the share of voice each week, the peaks and valleys of conversations along the campaign trail, and more.

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Infographic: Week Four of Ontario Election on Twitter (May 24-30)

The Progressive Conservatives are still leading the conversation on Twitter with 43% (-1 from last week) of the mentions as election day on June 12th approaches. Meanwhile, buzz about the Liberals continues to grow with 38% (+4 from last week) of mentions this week and chatter about the NDP decreases to 19% (-3 from last week) of the mentions. All the parties and their leader’s faced criticism in the Twittersphere.

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Infographic: Week Three of Ontario Election on Twitter (May 17-23)

Tim Hudak’s Progressive Conservatives continue to dominate the Ontario election discussion on Twitter with 44% of the mentions, although chatter about the Liberals (34%) and NDP (22%) has increased. Negativity surrounding proposed job cuts to the public sector continues to haunt the Tories in week three. The sentiment toward the PCs is overwhelmingly negative compared to the other parties.

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Infographic: Week Two of Ontario Election on Twitter (May 10-16)

Ontarians continue to talk politics on Twitter with the bulk of the conversations surrounding the Conservatives. The Tories are dominating the discussion with 62% of the mentions, while the Liberals (25%) and the NDP (12%) trail in the debate. While the share of weekly buzz may be in the Conservatives favour, the sentiment toward the PCs remained largely negative (59% negative, 8% positive and 33% neutral).

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Infographic: Week One of Ontario Election on Twitter (May 2-9)

With the Ontario election campaign underway, Ontarians wasted little time turning to Twitter to discuss the parties and their platforms. The social media debate included 37% of Ontarians talking policy and politics online.

The Liberals (39%) and the Tories (38%) shared the most buzz, while the NDP (23%) trailed behind in the number of mentions.

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Canadian Ethnic Group Use of the Internet and Twitter for Public Discourse

Some Canadians are riding the digital wave, while others are lagging behind as the internet and social media expand the number of ways people can express themselves, communicate and find information. We rolled up 20,000+ online interviews conducted in 2013 to identify which Canadian subgroups are using the internet and Twitter for social and political discourse.

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