Articles Posted in Pacific Northwest

Puget Sound residents avoid shopping (and football) over Thanksgiving holiday

A recent survey we conducted found that almost half (48%) of respondents from the Puget Sound area plan to limit their shopping and decorating time by being a dinner guest at someone else’s home on Thanksgiving. And regardless of whether … Read More…

Hitting a Home Run for Zillow

One of the best parts of my job is helping clients achieve their objectives! We all have challenges – one of mine is a 3 hour commute from my home on the Olympic Peninsula to my office in Bellevue, WA. That’s why when Zillow came to me with their desire to obtain information to help drive their Zillow Digs business, together, we decided to use one of Ipsos’ omnibus tools. An omnibus is a shared research survey, should some folks not be familiar with that term.

SeattleMonorail

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Local Marketers Take Up Challenge to Think Differently

On Wednesday, May 15, the 2013 Seattle Knowledge Summit took place at the new location of the Ipsos office in the Civica Office Commons conference room in Bellevue. The summit attracted over 70 attendees, with some Ipsos employees flying in … Read More…

Local Puget Sound Residents Planning to Focus on Family & Home this Memorial Day Weekend

We recently reached out to our local Voice of the Northwest survey panel and found that more than half (59%) of area residents plan to “just hang out” with family for the holiday; with 38% planning to BBQ/picnic at home. Engaging … Read More…

Seattle Knowledge Summit 2013 – Daring to Be Different

One year ago I started to blog for Ipsos, with my first blog covering the upcoming 2012 Knowledge Summit and theme.  It seems appropriate then, that this blog should cover this year’s 7th Annual Ipsos Seattle Knowledge Summit.  It’s a … Read More…

Ipsos’ VoiceNW Paints a Portrait of Puget Sound Residents

SeattleMarket

As you may remember from my last post, Ipsos recently presented a medley of fun facts at the PSAMA MarketMix conference. The data was sourced from our Voice of the Northwest (VoiceNW) research solution, which provides a lens into the thoughts and opinions of Puget Sound citizens on a wide range of subjects. For those that didn’t make it to the conference, here is a summary of some key lifestyle habits of those in the Pacific Northwest.

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When it Rains, it Pours (Data & Insights)

While rain is often the topic of conversation here in the spring, the season also brings back many great marketing and market research events to the Northwest. Last month, Ipsos MarketQuest in Seattle was proud to once again sponsor MarketMix … Read More…

Voice of the Northwest – A Local Survey Community

This week we issued the first release of the findings from a survey conducted with the VoiceNW research community. So what is VoiceNW and why the big deal, you may ask? VoiceNW (Voice of the Northwest) is a research solution … Read More…

Live Innovation

Innovation is a cornerstone of success. Building on that, the Ipsos office in Vancouver recently hosted its own Knowledge Summit on July 17 at the Vancouver Marriott Pinnacle Downtown Hotel. The event – It’s Cool to be Innovative – showcased tips, techniques, and cool research methodologies in terms of customer understanding, and taking brand and business success to the next level.

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The Importance of Face Time

In planning for this year’s summit, we considered not holding an in-person event, but to conduct it all virtually via webinar.  After all, it’s easier and cheaper for everyone to hold events virtually, right?  I bounced this idea off of a few clients who have attended these events in the past and I got the same response – “Oh, we really like these events and being able to meet and see everyone in person.”  And so we went forward in planning a live, in-person event.  This year’s summit ended up being the best to-date (we say this every year, so it really does just keep getting better).  And along the way, we learned some valuable lessons on the importance of live contact and communication.

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