One year ago I started to blog for Ipsos, with my first blog covering the upcoming 2012 Knowledge Summit and theme. It seems appropriate then, that this blog should cover this year’s 7th Annual Ipsos Seattle Knowledge Summit. It’s a … Read More…
Articles Posted in Pacific Northwest
Ipsos’ VoiceNW Paints a Portrait of Puget Sound Residents
As you may remember from my last post, Ipsos recently presented a medley of fun facts at the PSAMA MarketMix conference. The data was sourced from our Voice of the Northwest (VoiceNW) research solution, which provides a lens into the thoughts and opinions of Puget Sound citizens on a wide range of subjects. For those that didn’t make it to the conference, here is a summary of some key lifestyle habits of those in the Pacific Northwest.
When it Rains, it Pours (Data & Insights)
While rain is often the topic of conversation here in the spring, the season also brings back many great marketing and market research events to the Northwest. Last month, Ipsos MarketQuest in Seattle was proud to once again sponsor MarketMix … Read More…
Voice of the Northwest – A Local Survey Community
This week we issued the first release of the findings from a survey conducted with the VoiceNW research community. So what is VoiceNW and why the big deal, you may ask? VoiceNW (Voice of the Northwest) is a research solution … Read More…
Live Innovation
Innovation is a cornerstone of success. Building on that, the Ipsos office in Vancouver recently hosted its own Knowledge Summit on July 17 at the Vancouver Marriott Pinnacle Downtown Hotel. The event – It’s Cool to be Innovative – showcased tips, techniques, and cool research methodologies in terms of customer understanding, and taking brand and business success to the next level.
The Importance of Face Time
In planning for this year’s summit, we considered not holding an in-person event, but to conduct it all virtually via webinar. After all, it’s easier and cheaper for everyone to hold events virtually, right? I bounced this idea off of a few clients who have attended these events in the past and I got the same response – “Oh, we really like these events and being able to meet and see everyone in person.” And so we went forward in planning a live, in-person event. This year’s summit ended up being the best to-date (we say this every year, so it really does just keep getting better). And along the way, we learned some valuable lessons on the importance of live contact and communication.
Seattle Knowledge Summit 2012: Collaborate, Integrate & Innovate – Moving from Data to Insights
We’ve been planning this one for a while and the day is finally here! Our 2012 Seattle Knowledge Summit. The Pacific Northwest is known for its natural beauty and quality lifestyle but it is also home to some of the most innovative and forward-thinking companies in America. What better way to connect with Seattle-area marketers than with a Knowledge Summit themed on collaboration, integration and innovation – its what we’re known for in this region.
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