Articles Posted in News


Welcome to our Weekly TOMAmeter

Each week, Ipsos MediaCT TV Dailies seeks to find out what television shows have people talking. Collecting over 5,000 unaided responses among persons ages 13-64, TV Dailies produces a top of mind awareness meter (TOMAmeter) that details the 20 most spontaneously mentioned television shows. This week “Under the Dome” hangs on to its number one…

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52% of Canadians are ‘Engaged’ with Public Policy, Social and Political Issues Online

There are thousands of conversations happening about issues and organizations each day. As more people go online everyday they are defining the issues we discuss and making their voices heard. The growing popularity of social media use around the world has compounded the number of these conversations and provided a platform for thoughts, opinions and influence to spread quickly – far and wide.

Using our 24-country monthly Global @dvisor survey, we have been tracking online behaviour and the use of social media as it relates to discussion about public policy, social and political issues. Our latest study reveals more than half (52%) of Canadians are using social media either ‘actively’ (29%) to make their voices heard or ‘passively’ (23%) to gain a greater understanding of the issues.

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Local Puget Sound Residents Planning to Focus on Family & Home this Memorial Day Weekend

We recently reached out to our local Voice of the Northwest survey panel and found that more than half (59%) of area residents plan to “just hang out” with family for the holiday; with 38% planning to BBQ/picnic at home. Engaging in housework/home improvement activities are also a popular planned activity over the holiday weekend (41%).…

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Seattle Knowledge Summit 2013 – Daring to Be Different

One year ago I started to blog for Ipsos, with my first blog covering the upcoming 2012 Knowledge Summit and theme.  It seems appropriate then, that this blog should cover this year’s 7th Annual Ipsos Seattle Knowledge Summit.  It’s a continuation of the theme from our Vancouver client event – Daring to Be Different.  Today,…

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When it Rains, it Pours (Data & Insights)

While rain is often the topic of conversation here in the spring, the season also brings back many great marketing and market research events to the Northwest. Last month, Ipsos MarketQuest in Seattle was proud to once again sponsor MarketMix 2013. The premier marketing event in the Pacific Northwest, this year’s event continued the tradition…

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Why Academically Talented, Low-Income Students Don’t Apply to Selective Schools

A new study has determined that low-income students with top test scores and grades do not generally apply to the most selective colleges and universities, raising troubling questions about rising inequality and the potentially diminished role of higher education as a catalyst for social and economic mobility.  According to “The Missing One-Offs: The Hidden Supply…

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Culture at Work: British Council, Booz Allen Hamilton and Ipsos Public Affairs launch study in Washington DC

On Thursday Ipsos Public Affairs launched the “Culture at Work: Communicating in the Global Workplace” study in Washington, DC, to an audience of policymakers and experts. The study of 367 large employers in nine countries was conducted in partnership with the British Council and Booz Allen Hamilton. The DC launch emphasized the data from Unites…

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Voice of the Northwest – A Local Survey Community

This week we issued the first release of the findings from a survey conducted with the VoiceNW research community. So what is VoiceNW and why the big deal, you may ask? VoiceNW (Voice of the Northwest) is a research solution that allows Ipsos to get inside the minds of Puget Sound citizens and consumers to…

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Preparing Students for the Modern Workplace

According to a study released last week by The Chronicle, US employers are finding that job candidates are lacking basic workplace proficiencies, like adaptability, communication skills, and the ability to solve complex problems. This resonates strongly with a study published last week by Ipsos Public Affairs, the British Council, and Booz Allen Hamilton – “Culture at…

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Culture at Work: The Value of Intercultural Skills in the Workplace

Global economic realities are driving constant change in the workplace, leading to significant shifts in employers’ needs and expectations. In addition to traditional qualifications, employers are now seeking candidates who have the skills to transcend national and cultural borders and interact effectively with individuals and organizations from countries and cultures that are not their own.…

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