Articles Posted in News


TOMAmeter August 12-18: Breaking Bad holds onto the top spot for another week

  For the second straight week, AMC’s Breaking Bad tops our TOMAmeter. The final season of the show is wrapping at the end of September, which may be keeping it on the minds of our respondents. In other news, The Big Bang Theory moved up on this week’s chart, rising from #6 to #2. The…

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TOMAmeter August 5 – 11: Breaking Bad tops our TOMAmeter, knocking Under the Dome to #2

As anticipation continued for the final season of AMC’s Breaking Bad, the hit series moved up five places to dethrone Under the Dome, which came in at #2 this week. In other news, vampires, zombies and sharks are taking over our charts! Discovery’s ever popular Shark Week debuted at #11 on this week’s TOMAmeter. Back…

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TOMAmeter July 22 – July 28: ‘Under the Dome’ Stays On Top

For the fifth week in a row, CBS’s Under the Dome ranked number one on Ipsos MediaCT’s TV Dailies TOMAmeter. The shocking deaths of Annie and Alexis in Falling Skies helped propel it back into the Top 20 this week, and coincidentally saw the highest audience for the show since the Season 3 premiere episodes.…

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Welcome to our Weekly TOMAmeter

Each week, Ipsos MediaCT TV Dailies seeks to find out what television shows have people talking. Collecting over 5,000 unaided responses among persons ages 13-64, TV Dailies produces a top of mind awareness meter (TOMAmeter) that details the 20 most spontaneously mentioned television shows. This week “Under the Dome” hangs on to its number one…

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52% of Canadians are ‘Engaged’ with Public Policy, Social and Political Issues Online

There are thousands of conversations happening about issues and organizations each day. As more people go online everyday they are defining the issues we discuss and making their voices heard. The growing popularity of social media use around the world has compounded the number of these conversations and provided a platform for thoughts, opinions and influence to spread quickly – far and wide.

Using our 24-country monthly Global @dvisor survey, we have been tracking online behaviour and the use of social media as it relates to discussion about public policy, social and political issues. Our latest study reveals more than half (52%) of Canadians are using social media either ‘actively’ (29%) to make their voices heard or ‘passively’ (23%) to gain a greater understanding of the issues.

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Local Puget Sound Residents Planning to Focus on Family & Home this Memorial Day Weekend

We recently reached out to our local Voice of the Northwest survey panel and found that more than half (59%) of area residents plan to “just hang out” with family for the holiday; with 38% planning to BBQ/picnic at home. Engaging in housework/home improvement activities are also a popular planned activity over the holiday weekend (41%).…

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Seattle Knowledge Summit 2013 – Daring to Be Different

One year ago I started to blog for Ipsos, with my first blog covering the upcoming 2012 Knowledge Summit and theme.  It seems appropriate then, that this blog should cover this year’s 7th Annual Ipsos Seattle Knowledge Summit.  It’s a continuation of the theme from our Vancouver client event – Daring to Be Different.  Today,…

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When it Rains, it Pours (Data & Insights)

While rain is often the topic of conversation here in the spring, the season also brings back many great marketing and market research events to the Northwest. Last month, Ipsos MarketQuest in Seattle was proud to once again sponsor MarketMix 2013. The premier marketing event in the Pacific Northwest, this year’s event continued the tradition…

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Why Academically Talented, Low-Income Students Don’t Apply to Selective Schools

A new study has determined that low-income students with top test scores and grades do not generally apply to the most selective colleges and universities, raising troubling questions about rising inequality and the potentially diminished role of higher education as a catalyst for social and economic mobility.  According to “The Missing One-Offs: The Hidden Supply…

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Culture at Work: British Council, Booz Allen Hamilton and Ipsos Public Affairs launch study in Washington DC

On Thursday Ipsos Public Affairs launched the “Culture at Work: Communicating in the Global Workplace” study in Washington, DC, to an audience of policymakers and experts. The study of 367 large employers in nine countries was conducted in partnership with the British Council and Booz Allen Hamilton. The DC launch emphasized the data from Unites…

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