Articles Posted in News


‘Tis the Season… for Reflecting on the Power in Sports in Modern Lives

Ahhh, the holidays. A time to reconnect with family and friends, a time to eat and shop, and for many, a time to watch sports. A lot of sports. Several of our latest studies reinforce just how central sports are to modern lives and lifestyles, during the holidays and throughout the year, across nearly every…

Read More...

What’s the Deal with Black Friday Shopping?

Arrrggghhh… it’s Black Friday, it’s Black Friday! I’ve got to get to www.blackfriday.com and click on the massive red button that says “Hot Deals” before I hit the stores, crash the registers, and stuff the presents into my brown AMC Pacer station wagon bought by my father for $500 back when I was 17 years…

Read More...

TOMAmeter December 8 – 14: Top Shows Fall During Winter Break

Our Top 5 shows have held strong week-to-week – in particular, AMC’s The Walking Dead maintained its #1 position for the twelfth straight week, while CBS’ The Big Bang Theory kept second place for nine consecutive weeks.

Word Cloud December 18

Read More...

2014 U.S. Elections Recap

Ipsos Public Affairs had a busy 2014 full of electoral research centered around the 2014 U.S. midterm election. In fact, we – in partnership with Thomson Reuters – likely have the most complete electoral research program in the United States today. This post is an overview of our work in 2014,  and the follow-up series…

Read More...

TOMAmeter December 1 – 7: The Top 20 Welcomes Peter Pan!

The Walking Dead maintains its #1 ranking in top of mind awareness, no doubt with the help from last week’s positively-reviewed midseason finale. Sons of Anarchy also revved up their showing, moving up four spots to #3 in anticipation of its impending series finale. Our biggest mover this week was HBO’s Game of Thrones (#7),…

Read More...

Men and Millennials More Likely to Gobble Up Thanksgiving Deals

Mistakes you only make once… Cell phone going off at a funeral Telling your spouse-mate-partner they could stand to lose a little weight Buying a Viking-size turkey leg at the local Carnival (eeewww) Adding insurance to a newly purchased Flat Screen TV (they last 700 years) And… if you are a male between the ages…

Read More...

TOMAmeter November 10 – 16: Scandal in the Top 5!

While the Top 5 may be populated with most of the same faces in the same places from last week, this week ABC’s Scandal jumps up two places to claim the #5 spot. This marks the first time Scandal has made in into the Top 5 since the tail end of April. Another ABC program…

Read More...

Just who are your products fighting?

In my day-to-day work focusing on product development and product testing related issues, it’s always interesting to see that some of the seemingly most basic questions are the ones that are the most difficult. One of the struggles I’ve witnessed most recently is the struggle to identify the “right” competitive benchmark, whether the objective is…

Read More...

TOMAmeter November 3 – 9: Anarchy in the Top 5!

After a seven week absence from the Top 5, FX’s Sons of Anarchy jumped up four places to #5 on this week’s TOMAmeter. A shocking departure for a series regular surely helped boost mentions, and expect the program to remain at the top of the rankings as we draw closer to the final episode in…

Read More...

TOMAmeter October 20 – 26: Sons of Anarchy Keeps Riding Toward the Top!

FX’s Sons of Anarchy is driving toward its series final and also into the top half of our rankings. With the largest increase in our standing this week, Sons of Anarchy moved up nine spots to #10 and is the only fresh face in the Top 10 that was not in there last week. The…

Read More...
Page 10 of 23« First...91011...20...Last »