Articles Posted in News


TOMAmeter January 5-11 2015: Big Week for Mid-Season Debuts!

FOX’s Empire made an impressive debut in our rankings this week, climbing all the way up to #5. ABC witnessed similar success with their musical comedy Galavant, as well as their new drama Marvel’s Agent Carter as the two programs made their introductions to the Top 20 at #9 and #13 respectively.

Word Cloud Jan 12

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TOMAmeter December 29 – January 4 2015: Playoff Time in the TOMAmeter!

With the NFL playoffs kicking off this weekend and the Super Bowl under a month away, mentions of the NFL/Super Bowl have improved the program’s placement in our standings this week by nine spots. The NFL/Super Bowl is now the 6th most mentioned program on our TOMAmeter.

Word Cloud Jan 6

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What’s the Deal with Black Friday Shopping?

Arrrggghhh… it’s Black Friday, it’s Black Friday! I’ve got to get to www.blackfriday.com and click on the massive red button that says “Hot Deals” before I hit the stores, crash the registers, and stuff the presents into my brown AMC Pacer station wagon bought by my father for $500 back when I was 17 years…

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TOMAmeter December 8 – 14: Top Shows Fall During Winter Break

Our Top 5 shows have held strong week-to-week – in particular, AMC’s The Walking Dead maintained its #1 position for the twelfth straight week, while CBS’ The Big Bang Theory kept second place for nine consecutive weeks.

Word Cloud December 18

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2014 U.S. Elections Recap

Ipsos Public Affairs had a busy 2014 full of electoral research centered around the 2014 U.S. midterm election. In fact, we – in partnership with Thomson Reuters – likely have the most complete electoral research program in the United States today. This post is an overview of our work in 2014,  and the follow-up series…

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TOMAmeter December 1 – 7: The Top 20 Welcomes Peter Pan!

The Walking Dead maintains its #1 ranking in top of mind awareness, no doubt with the help from last week’s positively-reviewed midseason finale. Sons of Anarchy also revved up their showing, moving up four spots to #3 in anticipation of its impending series finale. Our biggest mover this week was HBO’s Game of Thrones (#7),…

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Men and Millennials More Likely to Gobble Up Thanksgiving Deals

Mistakes you only make once… Cell phone going off at a funeral Telling your spouse-mate-partner they could stand to lose a little weight Buying a Viking-size turkey leg at the local Carnival (eeewww) Adding insurance to a newly purchased Flat Screen TV (they last 700 years) And… if you are a male between the ages…

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TOMAmeter November 10 – 16: Scandal in the Top 5!

While the Top 5 may be populated with most of the same faces in the same places from last week, this week ABC’s Scandal jumps up two places to claim the #5 spot. This marks the first time Scandal has made in into the Top 5 since the tail end of April. Another ABC program…

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Just who are your products fighting?

In my day-to-day work focusing on product development and product testing related issues, it’s always interesting to see that some of the seemingly most basic questions are the ones that are the most difficult. One of the struggles I’ve witnessed most recently is the struggle to identify the “right” competitive benchmark, whether the objective is…

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TOMAmeter November 3 – 9: Anarchy in the Top 5!

After a seven week absence from the Top 5, FX’s Sons of Anarchy jumped up four places to #5 on this week’s TOMAmeter. A shocking departure for a series regular surely helped boost mentions, and expect the program to remain at the top of the rankings as we draw closer to the final episode in…

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