Articles Posted in News

The Journey of a Cord Cutter

Earlier today, I took part in a panel discussion during Cynopsis’ Future TV Summit in New York City during which I discussed four TV viewer profiles. The infographic (below) depicts these four types of TV viewers: Cord Lovers, Shavers, Nevers and … Read More…

On Concept Writing: How Consumers Consume Concepts

We spend a lot of time honing our concepts, making sure that the language is just right before going into a quantitative test. But how many of us have thought about how respondents (i.e., consumers) actually consume concepts? In this … Read More…

TOMAmeter October 6 – 12: Superhero’s Surprise the Top 20!

FOX’s Gotham moved down to #3 this week and now has some superhero competition in our rankings this week. CW’s new superhero spinoff, The Flash, bowed on television last week and also debuted at #4 in this week’s TOMAmeter. Joining … Read More…

TOMAmeter September 29 – October 5: The Walking Dead Crawls Back to the Top

FOX’s Gotham was only able to hold onto the #1 spot for one week before slipping down to #2, which has opened the door for AMC’s The Walking Dead to reclaim the top honor after a two week hiatus. The … Read More…

Researching by Design: How does Research Fit into Design-Thinking Innovation?

Earlier this spring, Newell Rubbermaid announced the opening of a new state-of-the-art Design Center in Michigan, joining an “exclusive club of design-driven companies that recognize design and innovation as a competitive advantage”. Design thinking and design-led innovation philosophies and methods have been … Read More…

TOMAmeter September 22 – 28: Fall Programs Take Siege on the Top 20!

A few new broadcast programs made their debut on the air this past week and mentions of the programs were strong. FOX’s highly anticipated program, Gotham, moved up three places to leapfrog over CBS’ The Big Bang Theory and earn … Read More…

Ready or Not, Here Comes Retirement

In 2012, the National Center for Health Statistics, a division of the CDC, published its National Vital Statistics Report. I was interested to learn about the chapter called, “Deaths: Final Data for 2012”. Catchy chapter title eh? Anyhow, these fine … Read More…

Disruptive Innovation: Play Blackjack, Not the Lottery

A few months have passed since I wrote the following about my experiences at the Edison Awards, in a blog post uncreatively titled The Innovator’s Dilemma:  “There was a great preponderance of what I call “brilliant individual syndrome,” wherein people stood up, … Read More…

TOMAmeter September 15 – 21: Big Shake Up in the Top 5!

CBS’ The Big Bang Theory leapfrogged over AMC’s The Walking Dead by the narrowest of margins but nonetheless is our most mentioned program this week. This marks the first time The Big Bang Theory earned the honor and also knocked … Read More…

TOMAmeter September 8 – 14: Familiar Face Rides into the Top 5!

FX’s Sons of Anarchy returned for its final ride this past week and rode a hot premiere right into the Top 5. Sons of Anarchy came in at #4 which is the highest placement we’ve seen during the program’s illustrious … Read More…

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