Articles Posted in News

TOMAmeter November 10 – 16: Scandal in the Top 5!

While the Top 5 may be populated with most of the same faces in the same places from last week, this week ABC’s Scandal jumps up two places to claim the #5 spot. This marks the first time Scandal has … Read More…

Just who are your products fighting?

In my day-to-day work focusing on product development and product testing related issues, it’s always interesting to see that some of the seemingly most basic questions are the ones that are the most difficult. One of the struggles I’ve witnessed … Read More…

TOMAmeter November 3 – 9: Anarchy in the Top 5!

After a seven week absence from the Top 5, FX’s Sons of Anarchy jumped up four places to #5 on this week’s TOMAmeter. A shocking departure for a series regular surely helped boost mentions, and expect the program to remain … Read More…

TOMAmeter October 20 – 26: Sons of Anarchy Keeps Riding Toward the Top!

FX’s Sons of Anarchy is driving toward its series final and also into the top half of our rankings. With the largest increase in our standing this week, Sons of Anarchy moved up nine spots to #10 and is the … Read More…

Why I’m Keeping Cable

I’m a Millennial, and a Digital Native. I also tend to DVR the vast majority of the shows I watch or download them via iTunes – currently, the only show that I watch live is Boardwalk Empire, other than the odd … Read More…

What HBO’s New Standalone Service Means

There will be a lot written in the next couple of days regarding HBO’s announcement that they will be launching a standalone streaming service in 2015. Here are some brief thoughts on this: It won’t be HBO Go. There’s too much value … Read More…

TOMAmeter October 13 – 19: Big Week for the Freak Show!

FX’s American Horror Story returned to the air last week and mentions of the program were strong enough to vault it up from #8 to #5 on this week’s TOMAmeter. The zany cast of characters does however, have a tough … Read More…

The Journey of a Cord Cutter

Earlier today, I took part in a panel discussion during Cynopsis’ Future TV Summit in New York City during which I discussed four TV viewer profiles. The infographic (below) depicts these four types of TV viewers: Cord Lovers, Shavers, Nevers and … Read More…

On Concept Writing: How Consumers Consume Concepts

We spend a lot of time honing our concepts, making sure that the language is just right before going into a quantitative test. But how many of us have thought about how respondents (i.e., consumers) actually consume concepts? In this … Read More…

TOMAmeter October 6 – 12: Superhero’s Surprise the Top 20!

FOX’s Gotham moved down to #3 this week and now has some superhero competition in our rankings this week. CW’s new superhero spinoff, The Flash, bowed on television last week and also debuted at #4 in this week’s TOMAmeter. Joining … Read More…

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