Articles Posted in News


Attitudes Toward Trade

Americans are most focused on domestic issues: in particular, economy and jobs. A very strong majority of Americans see international trade as an important policy focus. However, they do have serious reservations and believe that the US gets the “short end of the stick” on trade deals. Specifically, they see international trade as a primary…

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Public Opinion’s Agenda and Trump: Economic Growth, Healthcare, Immigration, and Infrastructure

The Trump administration will face a public agenda which is mostly domestic in focus.  The American public’s number one priority is jobs and the economy.  Terrorism as a concern comes in second and is especially important among Republicans. Immigration On immigration, a majority of Americans support Trump’s policy prescriptions as laid out in his Arizona…

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Polls aside, the U.S. presidential election is far from a blowout

Two weeks out from Election Day and it looks like the race for the White House is all but over.  However, if it looks like pollsters are increasingly on the wrong side of history (Colombia’s referendum, Brexit, the 2015 British election and the Scottish referendum) it could be because they need to triple and quadruple…

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Ipsos/Diane Rehm Show Study of Millennials

The data from the Ipsos/NPR Study of Millennials was released today. For full analysis, please visit Ipsos News and Polls. Younger voters, or Millennials (ages 18-34), are distinct from their older counterparts on a number of dimensions, but strikingly similar on others. In particular, when it comes to differences, younger voters are: More progressive in…

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Energizing the Base: Trump’s Immigration Policy and Its Effect

Over the last week or so the polls have narrowed: where Clinton had an 8-point lead over Trump, they are now in a near dead heat. The question, of course, is why?  The reasons, in my mind, are diverse yet interrelated. First, part of this narrowing is the natural regression to the mean which we…

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Let Your Innovation Garden Grow

I often tell my clients that innovating is like being a gardener: When you use the right tools at the right time, amazing things happen. But if you use the wrong tools at the wrong time, you’ll end up disappointed. For instance, Stimulated Test Markets (STMs) are a very common tool used as part of…

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TOMAmeter July 2016: Seasonal Events Start to Take the Spotlight

With the Olympics just a month away, it’s no surprise to see that the 2016 Rio Olympics is the latest new entry into the TOMAmeter at #6, as pre-Olympics previews and Olympics trials wrap up and athletes begin to travel to Brazil. Coverage of the Olympics will be at its peak during the month of…

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Canadian Views on the North American Free Trade Agreement

On the eve of the Republican Convention and as Donald Trump (if elected President) is poised to renegotiate or break NAFTA, we asked Canadians how they feel about the agreement that has governed US/Canada/Mexico trade since 1994. Overall Canadians support NAFTA more than ever (now at 79% vs 64% in 2001).  Canadians are also more…

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TOMAmeter June 2016 – Game of Thrones Continues to Rule the Roost!

With season 6 of Game of Thrones ending in June 2016, the show continued to be at the top of the Top 20’s list, with Orange is the New Black coming in second following its June 17th premiere on Netflix – a big rise from the #9 rank it had last month. Though Game of…

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TOMAmeter May 2016 – Game of Thrones Mania Hits Its Peak

The end of the 2015-2016 broadcast season and the start of the summer TV season brings the annual tradition that is Game of Thrones-mania to the forefront of  the TV world. Game of Thrones took the #1 spot across almost all demographics, with The Walking Dead following close behind. Other big movers for the month…

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