Articles Posted in News


People are talking (and posting) about customer service


ipsos-omnibus-customer-service

If you are one of the millions of Americans who’ve been ignored, stuck on hold, passed from person to person, lost in a chat room discussion, or simply unable to get one ounce of satisfaction from a customer experience gone wrong, you are certainly not on Gilligan’s Island by yourself. Chances are Skipper, Professor, the Movie Star, and Mary Ann, are right there with you.

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Stay Plugged In With Your Customers

Let’s face it. The telecommunications marketplace can be tough. There are more companies than ever competing for market share, and consumers are becoming increasingly fickle towards brands. If a positive experience isn’t delivered, there’s a good chance they will move onto another brand.

In exploring the telecommunications landscape, we’ve identified several business realities that manufacturers and marketers must face. Companies that acknowledge and address these realities are more likely to see increased trust, loyalty and satisfaction among consumers.

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TOMAmeter February 9 – 15: Big Shake Up in the Top 20!

The Grammy Awards sped past the competition on its way to #2 in this week’s rankings after a buzzworthy week following the proceedings. Kanye West’s antics were one of the reasons the award show moved up seven places this week.

Feb 17

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I moved so slow, I didn’t know that I was backing up

It’s not that often you see an article about concept testing titled with a lyric from a rock band; even less often a band called “The New Pornographers.” (Note to the Ipsos IT department:  I swear, it’s a band, don’t take away my Internet access, it’s from a great song called Backstairs – sorry I…

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TOMAmeter February 2 – 8: Big Leap for The Blacklist!

Mentions of NFL/Super Bowl were predictably down this week, but the big game still sits at #3 after taking the top spot last week. NBC’s The Blacklist moved up eight places to #2 sitting right behind AMC’s The Walking Dead which reclaimed #1 this week.

Feb 10 cloud

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Why Bother with Likely Voters

The Ipsos approach to likely voters involves asking multiple questions, assigning each person a score based on their responses, and reporting on likely voters based on expected turnout… So what? Why do we go to all this trouble to build a sophisticated  (and expensive!) likely voter model? We do it because likely voter model construction…

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TOMAmeter January 26 – February 1: The New England Patriots are TOMAmeter Champs!

Congratulations to the New England Patriots for defeating the Seattle Seahawks and AMC’s The Walking Dead. Mentions of NFL/Super Bowl in the week leading up to the game were enough to unseat the zombie drama for the first time since Gotham managed the coup back in September. With the mid-season premiere around the corner, look for The Walking Dead to reclaim the top spot as soon as next week.

Word Cloud Feb 3

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Formulating Likely Voters — Ipsos’ Approach

In the reporting of public opinion, there are few widely-discussed concepts that are as confusing or misunderstood as “likely voters”. Many poll observers think likely voters are a hard and fast classification with clear definitions; this could not be further from the truth. The reality is the construction of likely voter identification is extremely variable…

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TOMAmeter January 19-25: Can the Patriots vs. the Seahawks Defeat The Walking Dead?

The battle between New England and Seattle is right around the corner but the biggest competitor this week is AMC’s The Walking Dead. Mentions of the NFL/Super Bowl were strong enough to propel the big game up five places to rank just behind the zombie drama. Mentions should grow before kickoff this Sunday so look for changes at the top much like what we saw after last year’s championship game.

Word Cloud jan 27

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Are Gas Prices Pumping Up Consumer Spending?

I’ve never fancied myself as a DJ Scream fan, but when he rips into his anthem ballad, “How low can you go, how low can you go”, how can any of us not get down with the total awesomeness we see every day at the gas pumps, as prices plummet all over the United States?…

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