Articles Posted in News

TOMAmeter December 8 – 14: Top Shows Fall During Winter Break

Our Top 5 shows have held strong week-to-week – in particular, AMC’s The Walking Dead maintained its #1 position for the twelfth straight week, while CBS’ The Big Bang Theory kept second place for nine consecutive weeks.

Word Cloud December 18

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2014 U.S. Elections Recap

Ipsos Public Affairs had a busy 2014 full of electoral research centered around the 2014 U.S. midterm election. In fact, we – in partnership with Thomson Reuters – likely have the most complete electoral research program in the United States … Read More…

TOMAmeter December 1 – 7: The Top 20 Welcomes Peter Pan!

The Walking Dead maintains its #1 ranking in top of mind awareness, no doubt with the help from last week’s positively-reviewed midseason finale. Sons of Anarchy also revved up their showing, moving up four spots to #3 in anticipation of … Read More…

Men and Millennials More Likely to Gobble Up Thanksgiving Deals

Mistakes you only make once… Cell phone going off at a funeral Telling your spouse-mate-partner they could stand to lose a little weight Buying a Viking-size turkey leg at the local Carnival (eeewww) Adding insurance to a newly purchased Flat … Read More…

TOMAmeter November 10 – 16: Scandal in the Top 5!

While the Top 5 may be populated with most of the same faces in the same places from last week, this week ABC’s Scandal jumps up two places to claim the #5 spot. This marks the first time Scandal has … Read More…

Just who are your products fighting?

In my day-to-day work focusing on product development and product testing related issues, it’s always interesting to see that some of the seemingly most basic questions are the ones that are the most difficult. One of the struggles I’ve witnessed … Read More…

TOMAmeter November 3 – 9: Anarchy in the Top 5!

After a seven week absence from the Top 5, FX’s Sons of Anarchy jumped up four places to #5 on this week’s TOMAmeter. A shocking departure for a series regular surely helped boost mentions, and expect the program to remain … Read More…

TOMAmeter October 20 – 26: Sons of Anarchy Keeps Riding Toward the Top!

FX’s Sons of Anarchy is driving toward its series final and also into the top half of our rankings. With the largest increase in our standing this week, Sons of Anarchy moved up nine spots to #10 and is the … Read More…

Why I’m Keeping Cable

I’m a Millennial, and a Digital Native. I also tend to DVR the vast majority of the shows I watch or download them via iTunes – currently, the only show that I watch live is Boardwalk Empire, other than the odd … Read More…

What HBO’s New Standalone Service Means

There will be a lot written in the next couple of days regarding HBO’s announcement that they will be launching a standalone streaming service in 2015. Here are some brief thoughts on this: It won’t be HBO Go. There’s too much value … Read More…

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