Articles Posted in News


Eight in Ten Rate Driving and Smoking Marijuana as being Extremely Unsafe

However, Driving while Texting and Driving While Taking “Selfies” Seen as Significantly More Dangerous Marijuana has long been a topic of debate and controversy in America, and despite the decriminalization and legalization of marijuana use in some states, many Americans continue to uphold certain views and attitudes as to the perceived dangers of marijuana use.…

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Going Viral – Zika Awareness up 20 percentage points since Jan 27th

On Monday, Feb 1, the World Health Organization declared a global health emergency due to the Zika virus – leading to the rare international crisis where Americans are paying attention. As a refresher, the Zika virus is spread through mosquito bites and since the first case was reported in Brazil last May, it has spread…

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Life, Liberty and the Pursuit of Trumpism

In a few other posts [here and here], we poked at the idea that the theme driving Trump’s campaign, Make America Great Again, may be emotional nostalgia — for a time in America when the only barrier to success was one’s willingness to work for it, jobs were plentiful, and the stock market was booming — and…

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Trump and Nativism – Is There a Connection?

Day after day, we continue to see the news splattered with headlines in reference to Trump’s lead in the GOP polls – and many wonder why. In September, we decided to dig a bit deeper into the core driver of Trump’s campaign – Make America Great Again. Unsurprisingly, our poll found nativist sentiment is stronger…

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To Drive-Thru, or Not Drive-Thru?

To drive-thru, or not drive-thru, that is certainly the question!

ipsos-pa-drivethrough-home

While credit for the first drive-thru business in the US goes to The Grand National Bank in St. Louis, Missouri, in 1930, Sheldon, “Red” Chaney, operator of Red’s Giant Hamburger in Springfield, Missouri, on famous Route 66, is credited with opening the first successful restaurant operated drive-thru in 1947.  Don’t ask me how the drive-thru phenomenon occurred in the Show Me state not once, but twice.  I thought Missourians were skeptics, and would want to see it, touch it, taste it, before driving off into the Midwest sunset.  Guess not.

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Public Perspectives: A Whole New Ballgame for 2016

Any question about whether or not Canadians’ have noticed the economic downturn can be put to rest. Canadians’ assessments of the national economy have plummeted, dragging down their views on the condition of their personal finances and prospects for improvement in the near-term future. While Canadians continue to rank unemployment/jobs, healthcare, taxes and poverty/social inequality…

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TOMAmeter December 2015 – Superheroes Dominate the Rankings

Greetings TV aficionados and experts! This blog post represents the first TOMAmeter that we will be issuing on a monthly basis. In December of 2015, we saw that comic book super heroes grow in their domination of the TV landscape in terms of unaided mention, with a quarter of the top twenty programs being superhero…

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Inspiration by Consumer, Insight from Ipsos

Consumers are the lifeblood of innovation. To honor the consumer is to fuel the very soul of innovation in earnest. The Passion of the Consumer How do we think about the consumer? The consumer is you. The consumer is me. The consumer is the business builder, the innovator, and the entrepreneur. The consumer is the daring soul…

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Subscription Services and Their Influence on Brand Equity

Once upon a time, brick and mortar was how to shop for an upcoming night out or event.  Traveling from store to store, eventually the perfect outfit appeared and was carried home and hung directly in the closet.  While there was a little bit of comparison between prices and styles, once something fit and could…

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6 Keys to Success for Niche Products

Niche is not a word most marketers in large companies want to hear, given its association with smaller audiences and limited potential. However, success with niche products is possible and it requires careful handling from idea to in-market launch. With thousands of innovative products going through our research frameworks every year, Ipsos is in a…

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