Articles Posted in News

TOMAmeter March 9 – 15: Big Week for The Blacklist

NBC’s The Blacklist made an impressive jump of five places in our rankings this week and is now the 5th most mentioned program. After a brief slip last week, The Blacklist is now back in familiar territory at #5. With the exception of last week, The Blacklist has remained high on our list since its episode following the Super Bowl back in the beginning of February.

Word Cloud March 17

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TOMAmeter February 23 – March 1: Frank Underwood Returns to the TOMAmeter

A popular streaming service drama returned to Netflix last week and binge watcher or not, mentions of House of Cards proved to be strong. The program debuts at #10 this week which is an improvement on last season’s premiere when it placed at #18.

Word cloud February 23

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People are talking (and posting) about customer service


ipsos-omnibus-customer-service

If you are one of the millions of Americans who’ve been ignored, stuck on hold, passed from person to person, lost in a chat room discussion, or simply unable to get one ounce of satisfaction from a customer experience gone wrong, you are certainly not on Gilligan’s Island by yourself. Chances are Skipper, Professor, the Movie Star, and Mary Ann, are right there with you.

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Stay Plugged In With Your Customers

Let’s face it. The telecommunications marketplace can be tough. There are more companies than ever competing for market share, and consumers are becoming increasingly fickle towards brands. If a positive experience isn’t delivered, there’s a good chance they will move onto another brand.

In exploring the telecommunications landscape, we’ve identified several business realities that manufacturers and marketers must face. Companies that acknowledge and address these realities are more likely to see increased trust, loyalty and satisfaction among consumers.

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TOMAmeter February 9 – 15: Big Shake Up in the Top 20!

The Grammy Awards sped past the competition on its way to #2 in this week’s rankings after a buzzworthy week following the proceedings. Kanye West’s antics were one of the reasons the award show moved up seven places this week.

Feb 17

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I moved so slow, I didn’t know that I was backing up

It’s not that often you see an article about concept testing titled with a lyric from a rock band; even less often a band called “The New Pornographers.” (Note to the Ipsos IT department:  I swear, it’s a band, don’t take away my Internet access, it’s from a great song called Backstairs – sorry I…

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TOMAmeter February 2 – 8: Big Leap for The Blacklist!

Mentions of NFL/Super Bowl were predictably down this week, but the big game still sits at #3 after taking the top spot last week. NBC’s The Blacklist moved up eight places to #2 sitting right behind AMC’s The Walking Dead which reclaimed #1 this week.

Feb 10 cloud

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Why Bother with Likely Voters

The Ipsos approach to likely voters involves asking multiple questions, assigning each person a score based on their responses, and reporting on likely voters based on expected turnout… So what? Why do we go to all this trouble to build a sophisticated  (and expensive!) likely voter model? We do it because likely voter model construction…

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TOMAmeter January 26 – February 1: The New England Patriots are TOMAmeter Champs!

Congratulations to the New England Patriots for defeating the Seattle Seahawks and AMC’s The Walking Dead. Mentions of NFL/Super Bowl in the week leading up to the game were enough to unseat the zombie drama for the first time since Gotham managed the coup back in September. With the mid-season premiere around the corner, look for The Walking Dead to reclaim the top spot as soon as next week.

Word Cloud Feb 3

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Formulating Likely Voters — Ipsos’ Approach

In the reporting of public opinion, there are few widely-discussed concepts that are as confusing or misunderstood as “likely voters”. Many poll observers think likely voters are a hard and fast classification with clear definitions; this could not be further from the truth. The reality is the construction of likely voter identification is extremely variable…

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