Articles Posted in Media


Why Bother with Likely Voters

The Ipsos approach to likely voters involves asking multiple questions, assigning each person a score based on their responses, and reporting on likely voters based on expected turnout… So what? Why do we go to all this trouble to build a sophisticated  (and expensive!) likely voter model? We do it because likely voter model construction…

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Formulating Likely Voters — Ipsos’ Approach

In the reporting of public opinion, there are few widely-discussed concepts that are as confusing or misunderstood as “likely voters”. Many poll observers think likely voters are a hard and fast classification with clear definitions; this could not be further from the truth. The reality is the construction of likely voter identification is extremely variable…

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2014 U.S. Elections Recap

Ipsos Public Affairs had a busy 2014 full of electoral research centered around the 2014 U.S. midterm election. In fact, we – in partnership with Thomson Reuters – likely have the most complete electoral research program in the United States today. This post is an overview of our work in 2014,  and the follow-up series…

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TV Influencers: Twitter Users vs. Non-Users

Ipsos MediaCT has been conducting research into the role of TV Influencers, and our most recent white paper on this topic The Twitter Effect: Understanding Twitter’s Role in TV Behaviors gives a large understanding to the impact that social media, and Twitter in particular, has with regards to creating influence in the TV space, with the ultimate aim of attracting more viewers to shows.

IPSOS TV Influencer Infographic_FINAL_12.5.14

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TOMAmeter December 1 – 7: The Top 20 Welcomes Peter Pan!

The Walking Dead maintains its #1 ranking in top of mind awareness, no doubt with the help from last week’s positively-reviewed midseason finale. Sons of Anarchy also revved up their showing, moving up four spots to #3 in anticipation of its impending series finale. Our biggest mover this week was HBO’s Game of Thrones (#7),…

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TOMAmeter November 24 – 30: The Top 20 Goes Dancing!

Congratulations to Alfonso Ribeiro on winning the 19th season of ABC’s Dancing with the Stars and also helping the program reenter the Top 20. After a quiet October and November, the dancing competition program jumped up to #9, which is the best performance for the show since the middle of September. A couple of other…

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Infographic: Cord Cutters Prefer Streaming

TV viewers without a cable, satellite or fiber-optic TV subscription consume content via paid and free streaming services (e.g., Netflix, Amazon Prime, Hulu or Crackle). A smaller proportion of this group also downloads TV programs, but streaming appears to be the preferred method of viewership.

Infographic services used by cord cutters-nevers (2)

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Why I’m Keeping Cable

I’m a Millennial, and a Digital Native. I also tend to DVR the vast majority of the shows I watch or download them via iTunes – currently, the only show that I watch live is Boardwalk Empire, other than the odd English Premier League match. Despite that, and all of the industry hubbub about a la…

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What HBO’s New Standalone Service Means

There will be a lot written in the next couple of days regarding HBO’s announcement that they will be launching a standalone streaming service in 2015. Here are some brief thoughts on this: It won’t be HBO Go. There’s too much value included in that package, and I believe HBO will want to play nice with the…

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TOMAmeter March 24 – March 30: How I Met Your TOMAmeter!

CBS’ immensely popular How I Met Your Mother is wrapping up its series which enjoyed a lengthy run on the air that spanned nearly a decade. How I Met Your Mother moved up from #14 to #9 and looks to improve on that landing spot as the program came to a close on Monday, March…

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