Articles Posted in Media

2014 U.S. Elections Recap

Ipsos Public Affairs had a busy 2014 full of electoral research centered around the 2014 U.S. midterm election. In fact, we – in partnership with Thomson Reuters – likely have the most complete electoral research program in the United States … Read More…

TV Influencers: Twitter Users vs. Non-Users

Ipsos MediaCT has been conducting research into the role of TV Influencers, and our most recent white paper on this topic The Twitter Effect: Understanding Twitter’s Role in TV Behaviors gives a large understanding to the impact that social media, and Twitter in particular, has with regards to creating influence in the TV space, with the ultimate aim of attracting more viewers to shows.

IPSOS TV Influencer Infographic_FINAL_12.5.14

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TOMAmeter December 1 – 7: The Top 20 Welcomes Peter Pan!

The Walking Dead maintains its #1 ranking in top of mind awareness, no doubt with the help from last week’s positively-reviewed midseason finale. Sons of Anarchy also revved up their showing, moving up four spots to #3 in anticipation of … Read More…

TOMAmeter November 24 – 30: The Top 20 Goes Dancing!

Congratulations to Alfonso Ribeiro on winning the 19th season of ABC’s Dancing with the Stars and also helping the program reenter the Top 20. After a quiet October and November, the dancing competition program jumped up to #9, which is … Read More…

Infographic: Cord Cutters Prefer Streaming

TV viewers without a cable, satellite or fiber-optic TV subscription consume content via paid and free streaming services (e.g., Netflix, Amazon Prime, Hulu or Crackle). A smaller proportion of this group also downloads TV programs, but streaming appears to be the preferred method of viewership.

Infographic services used by cord cutters-nevers (2)

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Why I’m Keeping Cable

I’m a Millennial, and a Digital Native. I also tend to DVR the vast majority of the shows I watch or download them via iTunes – currently, the only show that I watch live is Boardwalk Empire, other than the odd … Read More…

What HBO’s New Standalone Service Means

There will be a lot written in the next couple of days regarding HBO’s announcement that they will be launching a standalone streaming service in 2015. Here are some brief thoughts on this: It won’t be HBO Go. There’s too much value … Read More…

TOMAmeter March 24 – March 30: How I Met Your TOMAmeter!

CBS’ immensely popular How I Met Your Mother is wrapping up its series which enjoyed a lengthy run on the air that spanned nearly a decade. How I Met Your Mother moved up from #14 to #9 and looks to … Read More…

Traditional Media Alive and Well, Remains Very Widely Used Among Canadians

The battle between traditional and digital media rages on as Canadians are using a continuously expanding menu of channels and media in their daily lives.

While the media landscape continues to evolve with digital alternatives, traditional media remains widely used among Canadians. Conventional TV and radio continue to rank in the top three most frequently used media sources.

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TOMAmeter March 17 – March 23: TOMAmadness!

After a weekend of several upsets and many teams failing to clinch a berth into NCAA’s Sweet 16, it was ABC’s Scandal that was able to stave off “elimination” this week. After threatening to fall from the Top 20, Scandal … Read More…

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