Recently, I shared some insights during a panel discussion at Variety’s TV Summit (March 21, 2013). Entitled Transformative TV: Next Generation Networks Turn Now, we focused on the rise of original online content, and its impact on the traditional TV business model in the U.S. The data reveals that while the current marketplace can support multiple types and sources of video content, the future of video consumption may look very different.
Articles Posted in Media
In the fourth quarter of 2012, Ipsos MediaCT released the second edition of Understanding Women Today, a large-scale study for the advertising sales division of Time Warner Cable.
Throughout the year, we here at Ipsos MediaCT have been monitoring the behaviors and attitudes of America’s most affluent consumers: adults 18+ in households with incomes of $100,000 or more. Looking back at 2012, a clear theme had emerged…
On November 6, Americans went to the polls for the 2012 U.S. Presidential Election. When the final results were in, it was clear that Ipsos Public Affairs was a winner as one of the election’s most accurate pollsters!
Ipsos Public Affairs, together with Thomson Reuters, found themselves in the winner’s circle following Tuesday’s 2012 U.S. Presidential Election having accurately predicted the outcome.
Last week, Ipsos MediaCT released findings from the 2012 Mendelsohn Affluent Survey. Now in its 36th consecutive year, the survey tracks the lives, lifestyles and media habits of Affluent Americans (defined as the 59 million adults with $100K+ annual household income). One of our key findings is that Affluent hunger for content and connectivity continues to grow – both in print and digital formats.
Ipsos has been getting a lot of questions lately about the political makeup of polls. This is normal towards the end of an election cycle – lots of people scrutinize the polls a lot more closely! We welcome the discussions, and it offers us an opportunity to help people better understand what makes up a quality political poll.
The US presidential election in November will be a close one. Many poll watchers, myself included, see this one as a nail bitter which will be won at the margins. I still strongly believe that Obama will be the victor (link) but details and not generalities will carry the day.
In elections of this type, success is typically defined by a percentage point here, another there. This puts a special premium on targeting and winning over those undecideds constituencies who have not chosen their champion. One such group is likely independent voters who will probably show up at the ballot box, but do not lean strongly towards Republicans or Democrats. Without a doubt, both the Romney and Obama camps will be giving this segment a very close look this electoral season.
A, RV, LV (All adults, registered voters, likely voters)? Population effects in public opinion polling
As we count down to the November general election, opinion research outfits (like us) are going to release an ever-increasing number and variety of election poll results. Poll aggregation sites (link) help polling consumers make sense of this barrage of data by presenting the average results of the most recent polls. The running average is supposed to iron-out potential outliers or the idiosyncrasies of any one poll to provide a stable, and accurate, benchmark. However, aggregation sites also combine surveys of differing (though overlapping) populations, specifically all Americans, registered voters and likely voters. Do these different populations have different profiles and could they be systematically skewing the aggregator average?
The sitting Republican Governor of Wisconsin Scott Walker beat the Democratic challenger Tom Barrett 53% to 46% yesterday in a recall election. Many pundits had touted Wisconsin as a political bellweather— “as goes Wisconsin, so goes the nation in November and beyond”. A Walker victory signals a resurgent Republican party with its revamped small government, collective-bargaining-busting mantra. In contrast, a Walker loss would be a strong ‘proof point’ that the Obama agenda is here to stay.
Well, Walker won in Wisconsin.