Articles Posted in Marketing

Is Your Research Letting Store Brands Win?

Once upon a time, store brands were considered cheap, generic, inferior – what you would buy when you are on a budget or seeking a bargain. These days, that fairy tale is over. Store brands and private labels have become … Read More…

Hitting a Home Run for Zillow

One of the best parts of my job is helping clients achieve their objectives! We all have challenges – one of mine is a 3 hour commute from my home on the Olympic Peninsula to my office in Bellevue, WA. That’s why when Zillow came to me with their desire to obtain information to help drive their Zillow Digs business, together, we decided to use one of Ipsos’ omnibus tools. An omnibus is a shared research survey, should some folks not be familiar with that term.

SeattleMonorail

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Seattle Knowledge Summit 2013 – Daring to Be Different

One year ago I started to blog for Ipsos, with my first blog covering the upcoming 2012 Knowledge Summit and theme.  It seems appropriate then, that this blog should cover this year’s 7th Annual Ipsos Seattle Knowledge Summit.  It’s a … Read More…

Ipsos’ VoiceNW Paints a Portrait of Puget Sound Residents

SeattleMarket

As you may remember from my last post, Ipsos recently presented a medley of fun facts at the PSAMA MarketMix conference. The data was sourced from our Voice of the Northwest (VoiceNW) research solution, which provides a lens into the thoughts and opinions of Puget Sound citizens on a wide range of subjects. For those that didn’t make it to the conference, here is a summary of some key lifestyle habits of those in the Pacific Northwest.

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When it Rains, it Pours (Data & Insights)

While rain is often the topic of conversation here in the spring, the season also brings back many great marketing and market research events to the Northwest. Last month, Ipsos MarketQuest in Seattle was proud to once again sponsor MarketMix … Read More…

Marketers are from Mars…

A recent publication from ExactTarget, entitled “Marketers from Mars”, highlighted the differences in digital behavior between the US marketing profession and consumers at large. It found some surprising differences between marketers and just regular folks. Read that as ‘consumers’.

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Voice of the Northwest – A Local Survey Community

This week we issued the first release of the findings from a survey conducted with the VoiceNW research community. So what is VoiceNW and why the big deal, you may ask? VoiceNW (Voice of the Northwest) is a research solution … Read More…

The State of Marketing in British Columbia

What keeps B.C.’s marketers up at night? What new and innovative ideas are they keen to explore? Which brands inspire them the most? We wanted to know so in conjunction with the British Columbia Association of Integrated Marketers, we turned to marketing, communications and advertising professionals across the province to get a clearer picture.

State of Marketing slide_0

I recently had the pleasure of presenting our findings of a detailed survey conducted on marketing efforts in B.C. at the BCAIM 2012 State of Marketing event. In case you didn’t make it, I’ve highlighted below some key trends to watch out for.

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Vantis*Express: Home Edition

In November, Ipsos is running a special Home Edition of our traditional Vantis Express tool among homeowners. This special run is designed for our durable goods clients who design products that make consumers’ lives better every day at home.

 

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Scare Tactics

If companies put half the innovation and creativity into their regular process that they put into Halloween (or Easter, for that matter) in and outs we would be awash in mind-blowing new products.  This is what happens when you remove some of the typical ROI constraints in which companies are awash – you end up actually generating ideas that leap over those constraints, and create a category that is growing rapidly rather than one that is cost-reducing itself to death.

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