One year ago I started to blog for Ipsos, with my first blog covering the upcoming 2012 Knowledge Summit and theme. It seems appropriate then, that this blog should cover this year’s 7th Annual Ipsos Seattle Knowledge Summit. It’s a … Read More…
Articles Posted in Marketing
Ipsos’ VoiceNW Paints a Portrait of Puget Sound Residents
As you may remember from my last post, Ipsos recently presented a medley of fun facts at the PSAMA MarketMix conference. The data was sourced from our Voice of the Northwest (VoiceNW) research solution, which provides a lens into the thoughts and opinions of Puget Sound citizens on a wide range of subjects. For those that didn’t make it to the conference, here is a summary of some key lifestyle habits of those in the Pacific Northwest.
When it Rains, it Pours (Data & Insights)
While rain is often the topic of conversation here in the spring, the season also brings back many great marketing and market research events to the Northwest. Last month, Ipsos MarketQuest in Seattle was proud to once again sponsor MarketMix … Read More…
Marketers are from Mars…
A recent publication from ExactTarget, entitled “Marketers from Mars”, highlighted the differences in digital behavior between the US marketing profession and consumers at large. It found some surprising differences between marketers and just regular folks. Read that as ‘consumers’.
Voice of the Northwest – A Local Survey Community
This week we issued the first release of the findings from a survey conducted with the VoiceNW research community. So what is VoiceNW and why the big deal, you may ask? VoiceNW (Voice of the Northwest) is a research solution … Read More…
The State of Marketing in British Columbia
What keeps B.C.’s marketers up at night? What new and innovative ideas are they keen to explore? Which brands inspire them the most? We wanted to know so in conjunction with the British Columbia Association of Integrated Marketers, we turned to marketing, communications and advertising professionals across the province to get a clearer picture.
I recently had the pleasure of presenting our findings of a detailed survey conducted on marketing efforts in B.C. at the BCAIM 2012 State of Marketing event. In case you didn’t make it, I’ve highlighted below some key trends to watch out for.
Vantis*Express: Home Edition
In November, Ipsos is running a special Home Edition of our traditional Vantis Express tool among homeowners. This special run is designed for our durable goods clients who design products that make consumers’ lives better every day at home.
Scare Tactics
If companies put half the innovation and creativity into their regular process that they put into Halloween (or Easter, for that matter) in and outs we would be awash in mind-blowing new products. This is what happens when you remove some of the typical ROI constraints in which companies are awash – you end up actually generating ideas that leap over those constraints, and create a category that is growing rapidly rather than one that is cost-reducing itself to death.
Why Fantasy Football Is Relevant to Marketing Research
I won’t bore you with an article about fantasy football (though as of this writing, I just have to say…I am awesome). Instead, I noticed something the other day that I thought worth sharing. Next to the game score for the week, there was a button that said “recap.” I clicked it, and you can read below what I found.
Reflections: Building Brand Desire In-Store
Every time your consumers walk into a store, they face an endless array of shopping options. Even though they are motivated to buy, the challenge is getting them to pick your brand over all of the others. How do you jump out at them and make that leap from to shelf to shopping cart, to sale and repeat? We explore ideas and strategies in the latest Reflections from Ipsos ASI.
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