Ipsos Ideas: Good Ideas in Store

It’s business as usual here at Ipsos as we launch the November issue of Ipsos Ideas. What that really means is helping you to get creating, selling, producing, innovating, and improving. And to do that right, you need great ideas backed by sound research.

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Ipsos Ideas: Reflecting Forward…

One year ago, we did something to make research a whole lot better for you. But Ipsos is a forward looking company, and while last year’s acquisition of Synovate was a game changer, we’d much rather help you look to the future. Once again, we bring you Ipsos Ideas. This issue offers insights into digital advertising, global banking and our obsession with media and technology – offering new ideas and the latest findings.

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Storm Clouds on the BRIC Horizon: Falling consumer optimism in Brazil, Russia, India, and China

The economic meltdown of late 2008 and early 2009, while global in nature, most squarely affected Europe, the United States, and more generally the industrialized world. In many of these places, consumer optimism fell between 30 and 40 points and has been very slow to recover since. Such dampened consumer enthusiasm, in turn, equated into serious household de-leveraging and reduced interest in spending on non-essentials goods and services. In contrast, this economic scenario only marginally affected consumers in emerging markets and, in particular, the BRIC countries. Indeed, at the same time the industrialized world was collapsing, consumer optimism and spending in emerging markets reached a fevered pitch. Many proclaimed a new world order with a new South-South economic axis. Within this context, most captains of multinationals had an emerging market strategy to help mitigate the uncertainties in Europe and the US.

That was then. What, though, is the state of global consumer sentiment today in 2012?

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Ipsos Ideas: Refreshing Ideas for the Fall…

We’re heading into the Fall and some of the busiest months for business and retail. As you continue to build and strengthen your brands, it’s always helpful to get some great ideas on how to do just that. That’s what this month’s issue of Ipsos Ideas offers.

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Live Innovation

Innovation is a cornerstone of success. Building on that, the Ipsos office in Vancouver recently hosted its own Knowledge Summit on July 17 at the Vancouver Marriott Pinnacle Downtown Hotel. The event – It’s Cool to be Innovative – showcased tips, techniques, and cool research methodologies in terms of customer understanding, and taking brand and business success to the next level.

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Ipsos Ideas: London Calling…

After seven long years of planning, preparing and dreaming, the 2012 Olympics have arrived. Whether you are cheering or sponsoring, you’ll be happy to read our pre-Games global findings about interest in the 2012 Games. They paint a picture of a world riveted to the call of London. Also this month is the latest thinking and findings from our team of research experts on topics ranging from advertising to consumer trends.

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Ipsos Ideas: Don’t Stop Believing…

For July, Ipsos Ideas examines a variety of topics relevant to helping you succeed. From improving brand performance, to plotting your customers’ next move, to unlocking the mysteries of technology obsessed world, our researchers are constantly working to offer better solutions and better advice to help you achieve better results. You’d better believe it…we are committed to your success.

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Ipsos Ideas: Get Into the Groove…

Research can help take you where you need to go. Whether building a better brand, seeking that right target audience, planning for the future or bringing back your most profitable customers, research is the catalyst you need to make it all happen. The June issue of Ipsos Ideas connects these matters with thoughts and findings on a number of topics no doubt important to your business.

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Ipsos Ideas: The Beat Goes On…

Everything changes. Everything stays the same. Our technologies have us connecting, sharing, talking and learning in newer, faster and more revolutionary ways. But at its core, it remains about people. You need to understand the beat they march to. And Ipsos can help.

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Ipsos Ideas: Something to Talk About…

Like it or not, people are talking. And texting. And commenting. And tweeting. And blogging. And reading. This page alone is proof of that. And they are probably doing it about you and your brand. But don’t try and silence them. You should really try to listen! Because what they are saying, sharing and reading can change your future. The April issue of Ipsos Ideas kicks off the spring with some conversations on the new reality of research.

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