Poll Modeling Says: No, Bernie Sanders Is Not More Electable

Bernie Sanders, facing a virtually insurmountable climb to win the Democratic nomination through pledged delegates, has turned to trying to convince superdelegates that he is more electable. Sanders is doing this by pointing at current polling which does indeed show him performing stronger against Donald Trump or the other Republicans than Hillary Clinton. As a pollster, I’d like to make sure folks understand that this “theory” is got more than a touch of wishful thinking in it.

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Turnout and the D-R “Enthusiasm Gap”

My working hypothesis is that “swing voters” are mostly a myth created by pollsters (SORRY) and the media. The idea that there is some large swath of the population who, despite our nation’s immensely partisan tendencies, are compelled to fairly regularly change the party the vote for between D and R from election to election seems too fantastical. Party identity in the US is deeply rooted in values and identity, and not fleeting fancy. Of course we know there are some genuine swing voters out there, but not – in my view – in the numbers popularly conceived.

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Ipsos Analysis of Donald Trump’s Climb to 1,237 Delegates

The notion of a contested convention for the Republican presidential nomination has gained traction over the last several weeks. A contested convention (also known as a brokered convention) would occur in the event that none of the Republican nominees were able to reach the 1,237 delegate threshold needed in order to clinch the nomination.

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Carson’s Departure Doesn’t Change Much (2016 Republican Primary)

Ben Carson ended his run for the 2016 Republican nomination on Friday, March 4 (link) after briefly surging in polling last fall but winning no primaries this year. His departure comes during repeated calls from the Republican Party leadership for the party to coalesce around a candidate (but Trump). Some hope that without Carson in the race, the ~10% of Republicans (link) still supporting him will move to support one of the establishment candidates like Marco Rubio. Our data indicates that is unlikely to happen.

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Election Poll Accuracy Over Time

Election polls especially suffer from two specific types of measurement error: (1) election salience among voters at the time of the poll and (2) strategic voting decisions at the time of the vote which are at odds with poll responses. On point one, the research literature shows that the farther a poll is out from…

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2016 Turnout Projection Update – June 2015

In recent posts I’ve outlined how we plan to use our Reuters/Ipsos survey data to forecast turnout for the 2016 presidential election and shown where we stand – with our way too early estimate – as of May 2015. In this post, I’d like to bring in some other proof points, expand our analysis a bit and update our turnout projections.

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Likely voter models and projecting turnout

Returning to the Ipsos approach to likely voters, we have set up a method that allows us fine grained control over our model to match the actual turnout rates (here, here and here). Of course, the perceptive polling connoisseur would ask, “great you can match to turnout, how do you know what turnout is going…

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Ipsos Ideas: Advertising, Consumers, Reputations

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The ultimate goal of market research is to make sure that you have a comprehensive understanding of all the elements impacting your brand. Better information means better decisions. Our aim at Ipsos is to constantly add to the conversation around consumers, brands, and the marketplace. And that’s what the February issue of Ipsos Ideas is all about.

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Ipsos Ideas: The Best of the Year

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For the January issue of Ipsos Ideas, we’re taking a look back at some of the most popular articles of 2012. We have you to thank for that. Based on our readership statistics, topics like digital advertising, social media, reputation, and big data captured your attention in the past year. And so we revisit these topics once more. No doubt, they’ll continue to captivate you in 2013.

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Ipsos Ideas: A Time for Understanding

As you know, Ipsos conducts research all around the world, across numerous languages, sectors, cultures, and specialties. And from all that research we’ve come to appreciate one truly universal fact: understanding our world brings us closer together.

The special bond we have continues with this month’s issue of Ipsos Ideas. Once again we offer ideas and thought starters that help you better understand your consumers and make better business decisions.

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