Articles Posted in Ipsos Ideas

Ipsos Ideas: Advertising, Consumers, Reputations

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The ultimate goal of market research is to make sure that you have a comprehensive understanding of all the elements impacting your brand. Better information means better decisions. Our aim at Ipsos is to constantly add to the conversation around consumers, brands, and the marketplace. And that’s what the February issue of Ipsos Ideas is all about.

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Ipsos Ideas: The Best of the Year

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For the January issue of Ipsos Ideas, we’re taking a look back at some of the most popular articles of 2012. We have you to thank for that. Based on our readership statistics, topics like digital advertising, social media, reputation, and big data captured your attention in the past year. And so we revisit these topics once more. No doubt, they’ll continue to captivate you in 2013.

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Ipsos Ideas: A Time for Understanding

As you know, Ipsos conducts research all around the world, across numerous languages, sectors, cultures, and specialties. And from all that research we’ve come to appreciate one truly universal fact: understanding our world brings us closer together.

The special bond we have continues with this month’s issue of Ipsos Ideas. Once again we offer ideas and thought starters that help you better understand your consumers and make better business decisions.

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Ipsos Ideas: Good Ideas in Store

It’s business as usual here at Ipsos as we launch the November issue of Ipsos Ideas. What that really means is helping you to get creating, selling, producing, innovating, and improving. And to do that right, you need great ideas backed by sound research.

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Ipsos Ideas: Reflecting Forward…

One year ago, we did something to make research a whole lot better for you. But Ipsos is a forward looking company, and while last year’s acquisition of Synovate was a game changer, we’d much rather help you look to the future. Once again, we bring you Ipsos Ideas. This issue offers insights into digital advertising, global banking and our obsession with media and technology – offering new ideas and the latest findings.

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Ipsos Ideas: Refreshing Ideas for the Fall…

We’re heading into the Fall and some of the busiest months for business and retail. As you continue to build and strengthen your brands, it’s always helpful to get some great ideas on how to do just that. That’s what this month’s issue of Ipsos Ideas offers.

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Ipsos Ideas: London Calling…

After seven long years of planning, preparing and dreaming, the 2012 Olympics have arrived. Whether you are cheering or sponsoring, you’ll be happy to read our pre-Games global findings about interest in the 2012 Games. They paint a picture of a world riveted to the call of London. Also this month is the latest thinking and findings from our team of research experts on topics ranging from advertising to consumer trends.

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Ipsos Ideas: Don’t Stop Believing…

For July, Ipsos Ideas examines a variety of topics relevant to helping you succeed. From improving brand performance, to plotting your customers’ next move, to unlocking the mysteries of technology obsessed world, our researchers are constantly working to offer better solutions and better advice to help you achieve better results. You’d better believe it…we are committed to your success.

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Ipsos Ideas: Get Into the Groove…

Research can help take you where you need to go. Whether building a better brand, seeking that right target audience, planning for the future or bringing back your most profitable customers, research is the catalyst you need to make it all happen. The June issue of Ipsos Ideas connects these matters with thoughts and findings on a number of topics no doubt important to your business.

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Ipsos Ideas: The Beat Goes On…

Everything changes. Everything stays the same. Our technologies have us connecting, sharing, talking and learning in newer, faster and more revolutionary ways. But at its core, it remains about people. You need to understand the beat they march to. And Ipsos can help.

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