Articles Posted in Ipsos Ideas


2016 Turnout Projection Update – June 2015

In recent posts I’ve outlined how we plan to use our Reuters/Ipsos survey data to forecast turnout for the 2016 presidential election and shown where we stand – with our way too early estimate – as of May 2015. In this post, I’d like to bring in some other proof points, expand our analysis a bit and update our turnout projections.

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Likely voter models and projecting turnout

Returning to the Ipsos approach to likely voters, we have set up a method that allows us fine grained control over our model to match the actual turnout rates (here, here and here). Of course, the perceptive polling connoisseur would ask, “great you can match to turnout, how do you know what turnout is going…

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Ipsos Ideas: Advertising, Consumers, Reputations

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The ultimate goal of market research is to make sure that you have a comprehensive understanding of all the elements impacting your brand. Better information means better decisions. Our aim at Ipsos is to constantly add to the conversation around consumers, brands, and the marketplace. And that’s what the February issue of Ipsos Ideas is all about.

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Ipsos Ideas: The Best of the Year

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For the January issue of Ipsos Ideas, we’re taking a look back at some of the most popular articles of 2012. We have you to thank for that. Based on our readership statistics, topics like digital advertising, social media, reputation, and big data captured your attention in the past year. And so we revisit these topics once more. No doubt, they’ll continue to captivate you in 2013.

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Ipsos Ideas: A Time for Understanding

As you know, Ipsos conducts research all around the world, across numerous languages, sectors, cultures, and specialties. And from all that research we’ve come to appreciate one truly universal fact: understanding our world brings us closer together.

The special bond we have continues with this month’s issue of Ipsos Ideas. Once again we offer ideas and thought starters that help you better understand your consumers and make better business decisions.

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Ipsos Ideas: Good Ideas in Store

It’s business as usual here at Ipsos as we launch the November issue of Ipsos Ideas. What that really means is helping you to get creating, selling, producing, innovating, and improving. And to do that right, you need great ideas backed by sound research.

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Ipsos Ideas: Reflecting Forward…

One year ago, we did something to make research a whole lot better for you. But Ipsos is a forward looking company, and while last year’s acquisition of Synovate was a game changer, we’d much rather help you look to the future. Once again, we bring you Ipsos Ideas. This issue offers insights into digital advertising, global banking and our obsession with media and technology – offering new ideas and the latest findings.

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Storm Clouds on the BRIC Horizon: Falling consumer optimism in Brazil, Russia, India, and China

The economic meltdown of late 2008 and early 2009, while global in nature, most squarely affected Europe, the United States, and more generally the industrialized world. In many of these places, consumer optimism fell between 30 and 40 points and has been very slow to recover since. Such dampened consumer enthusiasm, in turn, equated into serious household de-leveraging and reduced interest in spending on non-essentials goods and services. In contrast, this economic scenario only marginally affected consumers in emerging markets and, in particular, the BRIC countries. Indeed, at the same time the industrialized world was collapsing, consumer optimism and spending in emerging markets reached a fevered pitch. Many proclaimed a new world order with a new South-South economic axis. Within this context, most captains of multinationals had an emerging market strategy to help mitigate the uncertainties in Europe and the US.

That was then. What, though, is the state of global consumer sentiment today in 2012?

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Ipsos Ideas: Refreshing Ideas for the Fall…

We’re heading into the Fall and some of the busiest months for business and retail. As you continue to build and strengthen your brands, it’s always helpful to get some great ideas on how to do just that. That’s what this month’s issue of Ipsos Ideas offers.

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Live Innovation

Innovation is a cornerstone of success. Building on that, the Ipsos office in Vancouver recently hosted its own Knowledge Summit on July 17 at the Vancouver Marriott Pinnacle Downtown Hotel. The event – It’s Cool to be Innovative – showcased tips, techniques, and cool research methodologies in terms of customer understanding, and taking brand and business success to the next level.

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