Community Matters What are consumers saying about your brand? Just listen in and they’ll tell you. Ipsos continues to innovate in the realm of community research through social media and customer panels.
Since hitting the lowest point in mid-2009, ratings of the national and local economies have shown small improvements. One third (33%) of Americans describe the current economic situation in their country as “good”. Perceptions about the national economy have improved notably since March among the higher income households, but have declined among the lowest income group.
Canadians’ assessments of the national economy have remained remarkably stable over the past two years, with two-thirds (65%) holding positive views. These positive perceptions keep Canada among the top countries internationally on this sentiment, along with: Saudi Arabia (84%), Sweden (76%), Germany (66%) and China (65%).
Looking at theU.S. issue agenda there is one issue stands apart from the rest – unemployment and jobs (45%). However, concern has continued to show a steady decline since June 2012, and is now at the lowest point since tracking began three years ago. Public concern about healthcare (36%) follows, and corruption (25%) rounds out the top three issue priorities.
The public has taken notice of the various “scandals” in Canadian politics recently as corruption has emerged to challenge healthcare for top spot on a list of issue priorities facing the country.
Healthcare (40%) has been and continues to be the top national issue among Canadians. However, corruption (37%) and taxes (36%) are now very close behind, knocking unemployment and jobs out of the top three.
In the fifth video of the “You Have a Right to Know” series, Darrell Bricker, Global CEO of Ipsos Public Affairs explains the complexities involved in election polling, including the impact of voter turnout, voting vs. general populations, and how pollsters can do a more effective job at predicting election outcomes.
There are thousands of conversations happening about issues and organizations each day. As more people go online everyday they are defining the issues we discuss and making their voices heard. The growing popularity of social media use around the world has compounded the number of these conversations and provided a platform for thoughts, opinions and influence to spread quickly – far and wide.
Using our 24-country monthly Global @dvisor survey, we have been tracking online behaviour and the use of social media as it relates to discussion about public policy, social and political issues. Our latest study reveals more than half (52%) of Canadians are using social media either ‘actively’ (29%) to make their voices heard or ‘passively’ (23%) to gain a greater understanding of the issues.
The issue agenda of Americans has remained focused on unemployment/jobs over the last three years.
Although unemployment/jobs dominance has decreased recently, the top three issue concerns among Americans include unemployment/jobs (48%), healthcare (36%), and taxes (30%). April marks ‘Tax Season’ in the U.S., and this month’s report reflects this, as taxes have solidified its position as the third ranked issue, behind healthcare, in the last six months. Another recent shift is the surge in concern about crime and violence (22%) likely driven by issues surrounding the gun control debate.
Healthcare (41%), unemployment/jobs (39%) and taxes (30%) remain consistent as the top three issue concerns among Canadians. While trading spots periodically over the last three years, these three issues continue to occupy the top at a national level.
John Vidmar, President, Ipsos Public Affairs, USA, discusses The Million Veteran Program. The Million Veteran Program is one of the largest human genome research projects ever conducted. Commissioned by the United States’ Department of Veterans Affairs (VA), the goal of MVP is to better understand how genes affect health and illness in order to improve health care for Veterans, and all Americans.