In this video of Darrell Bricker’s popular ‘You Have a Right to Know’ series, Ipsos Public Affairs’ Global CEO shares his insights on Big Data, including why it’s important, and what you need to be aware of from a methodological standpoint.
Articles Posted in Global Advisor
Since hitting the lowest point in mid-2009, ratings of the national and local economies have shown small improvements. One third (33%) of Americans describe the current economic situation in their country as “good”. Perceptions about the national economy have improved notably since March among the higher income households, but have declined among the lowest income group.
Canadians’ assessments of the national economy have remained remarkably stable over the past two years, with two-thirds (65%) holding positive views. These positive perceptions keep Canada among the top countries internationally on this sentiment, along with: Saudi Arabia (84%), Sweden (76%), Germany (66%) and China (65%).
Looking at the U.S. issue agenda there is one issue stands apart from the rest – unemployment and jobs (45%). However, concern has continued to show a steady decline since June 2012, and is now at the lowest point since tracking began three years ago. Public concern about healthcare (36%) follows, and corruption (25%) rounds out the top three issue priorities.
The public has taken notice of the various “scandals” in Canadian politics recently as corruption has emerged to challenge healthcare for top spot on a list of issue priorities facing the country.
Healthcare (40%) has been and continues to be the top national issue among Canadians. However, corruption (37%) and taxes (36%) are now very close behind, knocking unemployment and jobs out of the top three.
In the fifth video of the “You Have a Right to Know” series, Darrell Bricker, Global CEO of Ipsos Public Affairs explains the complexities involved in election polling, including the impact of voter turnout, voting vs. general populations, and how pollsters can do a more effective job at predicting election outcomes.
The issue agenda of Americans has remained focused on unemployment/jobs over the last three years.
Although unemployment/jobs dominance has decreased recently, the top three issue concerns among Americans include unemployment/jobs (48%), healthcare (36%), and taxes (30%). April marks ‘Tax Season’ in the U.S., and this month’s report reflects this, as taxes have solidified its position as the third ranked issue, behind healthcare, in the last six months. Another recent shift is the surge in concern about crime and violence (22%) likely driven by issues surrounding the gun control debate.
Healthcare (41%), unemployment/jobs (39%) and taxes (30%) remain consistent as the top three issue concerns among Canadians. While trading spots periodically over the last three years, these three issues continue to occupy the top at a national level.