Articles Posted in CPG


Health & Wellness Going to the Dogs

I’m as confused as the next person about what I should be eating and drinking. Is red meat good for me, or not? Will coffee and beer make me die young, or give me super powers (I’m really, really hoping for the latter, as I’ve been training hard)? It seems like every day there’s another…

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I’m One of Them: Speaking As a Millennial

I suppose I’d be considered a text book example. I’m into yoga – more for the exercise than the spirituality. I love Kombucha for its health claims and the fact that it’s the closest thing to drinking vinegar that is socially acceptable. I care about the quality of and ingredients in the food I eat,…

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Your innovation is awesome! Too bad no one will find it online…

You’ve just launched an incredible innovation in salty snacks. It has all the benefits of popcorn, but can be eaten like a chip. It tastes great, and is reasonably healthy. This product looks poised to disrupt the chip aisle, and make millions. But it won’t, because no one will find it. This might be the…

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Ad-hoc Research Slows Product Development

Ad-hoc research is often the most used method by which we understand our markets and new innovations. Most of us work on evolving markets that often have very specific questions which we feel we need to address and ask of consumers. For most of us these questions change nearly every time we look at a…

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“Share of Buttons”? Yeah, that’s a Thing Now.

Last night, I logged onto Amazon looking for a new book to download (let’s all just assume it was something really smart about innovation strategy and not the latest Young Adult dystopian future novel series, shall we?). As soon as I logged on, I was presented with a home screen image of a hand, holding…

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I moved so slow, I didn’t know that I was backing up

It’s not that often you see an article about concept testing titled with a lyric from a rock band; even less often a band called “The New Pornographers.” (Note to the Ipsos IT department:  I swear, it’s a band, don’t take away my Internet access, it’s from a great song called Backstairs – sorry I…

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Just who are your products fighting?

In my day-to-day work focusing on product development and product testing related issues, it’s always interesting to see that some of the seemingly most basic questions are the ones that are the most difficult. One of the struggles I’ve witnessed most recently is the struggle to identify the “right” competitive benchmark, whether the objective is…

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Dear Diary, I’m leaving you for my Mobile App!

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The diary dilemma… For years, diary studies have been conducted to get a closer look into the consumer experience as well as usage of various products and services, both while in-home and on-the-go. Truth be told, the level of information obtained from diaries is invaluable as it allows for an intimate glimpse into not only…

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On Concept Writing: How Consumers Consume Concepts

We spend a lot of time honing our concepts, making sure that the language is just right before going into a quantitative test. But how many of us have thought about how respondents (i.e., consumers) actually consume concepts? In this article, we’ll take a look at some R&D conducted by Ipsos InnoQuest that leveraged eye…

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Researching by Design: How does Research Fit into Design-Thinking Innovation?

Earlier this spring, Newell Rubbermaid announced the opening of a new state-of-the-art Design Center in Michigan, joining an “exclusive club of design-driven companies that recognize design and innovation as a competitive advantage”. Design thinking and design-led innovation philosophies and methods have been gaining significant traction over the last few years , propelled by the likes of IDEO and the…

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