Articles Posted in Advertising

Fifa World Cup Advertising

Leveraging the passion of the World Cup for your brand

Leveraging the passion of the World Cup for your brand (click image for full size view)

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A Handful of Reasons to Get Smarter with Mobile

Across the globe, people are spending more time on their mobile devices than ever before—from communicating with friends, to listening to music, to researching a product or brand. This increased engagement has significant implications for those of us in the market research world, as we need to understand these new types of respondents and how…

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New world success looks much like old world success

In this new world where change is the only constant, we have the perfect storm:

  • Brand Management is changing with the threat of “me too” brands, the growth in private labels, company alignment behind billion dollar brands, and the retail trade becoming more powerful.
  • Advertising is changing with the growth of new digital, social, and mobile touchpoints, with the resulting decay in some traditional media.
  • Consumerism has changed with shoppers being more connected, knowledgeable, empowered, and demanding (“right now, right here”).  It is the era of the “prosumer”.
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Advertising Research – Earlier is Better

Martin Weigel, head of planning at Wieden+Kennedy, delivered the keynote address at “Nurturing Great Creative: Sowing the Seeds.” His message was resonant, and a few of his comments stayed with me: “Until [an ad] is made, you are researching creative hypotheses — not creative work.” “Most creative development research is strategic research done too late.”…

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The Ipsos Girls’ Lounge Says “Yes, We Cannes!”

Dedicated, driven, creative, successful, accomplished, connected, compassionate – those are just a few words to describe the women that Ipsos will be celebrating, toasting and hosting this week. The Ipsos Girls’ Lounge is setting up shop once more, providing a relaxed yet chic repose ideal for a tête-à-tête, a rendez-vous, or perhaps an aperitif. Launched…

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Disco May be Dead, But a Good Idea Should Live!

Ah, the 1970s.

It was the time of Charlie’s Angels, Saturday Night Fever and ABBA.

And as Elissa Moses confesses, it was also a time when she killed more than an ad or two – most without regret or hesitation. But then, of course, there is always that one that haunts you…like an oil embargo or Watergate or those plaid bellbottom pants.

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Daddy, What’s a TV? Advertising in the Digital Age

I am old enough to remember the pre-cable (and even pre-remote!) age. When cable TV started gaining in popularity and there was talk of TV content moving to a subscription model, some wondered what would happen with TV advertising. Well, TV advertising remained strong and continued to grow. Cable didn’t take advertising away. Yes, it…

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Understanding Programmatic Digital Ad Buying

Digital advertising used to be purchased and sold 100% manually. Those with ads to sell, such as Yahoo! and MSN, would pitch their content and associated ad inventory and targeting solutions to advertisers and agencies. It worked in the other direction as well. Agencies and advertisers would put our RFPs requesting access to certain audiences in certain contexts.

As ad networks and the alphabet soup of associated and emerging platforms such as DSPs, SSPs and RTB systems developed, programmatic buying has become more commonplace.

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Reflections: Building Brand Desire In-Store

Every time your consumers walk into a store, they face an endless array of shopping options. Even though they are motivated to buy, the challenge is getting them to pick your brand over all of the others. How do you jump out at them and make that leap from to shelf to shopping cart, to sale and repeat? We explore ideas and strategies in the latest Reflections from Ipsos ASI.

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Reflections: Insight From the Emerging Markets

We’re taking you on a little trip with our latest issue of Reflections, Ipsos ASI’s recurring thought leadership initiative and resource for clients. From Russia with love, to the digital beats of Latin America, and throughout the diverse Asia Pacific brandscape, we’re taking a look at brand communications around the world and offering some interesting and actionable insights taken directly from these emerging markets.

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