Articles Posted in Advertising

So, You Want to be #1, Eh?

A client recently asked me an interesting question…how do I make our brand #1? While there are a lot of big brands out there, which is the biggest? The “best”? What does it mean for a brand to be the biggest or best brand – the #1 brand? And if you’re not there, how do…

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TV Guide: What’s Up Next for Viewers?

Television is a bit of an antiquated concept these days. What we see on our screens is now delivered in so many different ways, and to so many different devices, that from a marketing and advertising perspective we are forced to stop thinking about “television” and rather, think more about “video content”. Marketers need to…

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Adding Fuel to Your Creative Fire

In the business of nurturing great creative ideas, there’s little question that marketers want to know what consumers think of our creative efforts, but often it’s a question of when we find out that can help make an idea better. One of the fastest growing trends in market research is getting consumer insight when it…

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If Mad Men Happened Today: Market Research Solving Yesterday’s Questions

Mad Men has been a favorite show of mine for a while. While I can say I loved the compelling characters and the nuanced writing, often the fun came in the workplace drama. The pitches were enthralling, the challenges and frustrations familiar, and the successes inspiring. The show spanned the years 1960 to 1970, really…

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Helping Hands – our ASI Toronto team gives back to the community

As busy as we are these days, it’s easy to lose sight of those who are less fortunate or in need of help. Ipsos Helping Hands is an ASI Canada initiative that refocuses our attention on the importance of giving back to the community. Through Ipsos Helping Hands, we create and leverage relationships with non-profit/charitable organizations, providing staff meaningful volunteer opportunities by means of a day off to volunteer during the workweek. In 2014, our inaugural year, we partnered with 3 local Toronto organizations: Daily Bread Food Bank, North York Women’s Shelter, WoodGreen Immigrant Services – by all accounts we’ve made a notable difference. In 2015 we expect this number to grow as we continue to develop our current relationships, and forge new ones.


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Neuroscience: Three Major Shifts to Keep in Mind

We know that much of consumer buying behavior is driven by emotion. So, the ability to understand emotional response is critical to comprehending what may be the most influential driver of business success. And yet, powerful emotional response  so often resides in the non-conscious parts of our brain. How then, can we as researchers harness…

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5 Principles for Effective Digital Advertising

In today’s new realities of paid, owned and earned media, marketers have to think differently about the role that digital plays in their media plan. And while digital may provide unprecedented ability to target consumers, many campaigns fail to realize their full potential by not breaking through the online clutter or generating the intended brand…

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Let’s Get Digital Client Event in Toronto

Ipsos ASI recently took to the stage to shed new light on the important role that creative plays in digital ad performance. On November 18, Ipsos ASI held a complimentary presentation over breakfast at a cool loft space in downtown Toronto, titled: Let’s Get Digital. Attendees braved Toronto’s first bitterly cold taste of winter to…

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Spotlight on Advertising with Gordon Bingham

Gordon Bingham, President of Ipsos ASI Canada shares the vision for launching our new quarterly newsletter, as well as reviewing the content of this inaugural issue.

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Fifa World Cup Advertising

Leveraging the passion of the World Cup for your brand

Leveraging the passion of the World Cup for your brand (click image for full size view)

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