Articles Posted in Advertising

Ipsos ASI Syndicated Sponsorship Survey

Event Sponsors take note! Ipsos ASI will be on the ground learning how your consumers are experiencing and interacting with your brand at key events in 2015 using advanced mobile technologies. EVENTS: Pan Am Games Montreal International Jazz Fest Grand Prix Women’s World Cup Toronto International Film Festival Calgary Stampede Pacific National Exhibition Key Details:…

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Helping Hands – our ASI Toronto team gives back to the community

As busy as we are these days, it’s easy to lose sight of those who are less fortunate or in need of help. Ipsos Helping Hands is an ASI Canada initiative that refocuses our attention on the importance of giving back to the community. Through Ipsos Helping Hands, we create and leverage relationships with non-profit/charitable organizations, providing staff meaningful volunteer opportunities by means of a day off to volunteer during the workweek. In 2014, our inaugural year, we partnered with 3 local Toronto organizations: Daily Bread Food Bank, North York Women’s Shelter, WoodGreen Immigrant Services – by all accounts we’ve made a notable difference. In 2015 we expect this number to grow as we continue to develop our current relationships, and forge new ones.


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Neuroscience: Three Major Shifts to Keep in Mind

We know that much of consumer buying behavior is driven by emotion. So, the ability to understand emotional response is critical to comprehending what may be the most influential driver of business success. And yet, powerful emotional response  so often resides in the non-conscious parts of our brain. How then, can we as researchers harness…

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5 Principles for Effective Digital Advertising

In today’s new realities of paid, owned and earned media, marketers have to think differently about the role that digital plays in their media plan. And while digital may provide unprecedented ability to target consumers, many campaigns fail to realize their full potential by not breaking through the online clutter or generating the intended brand…

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Let’s Get Digital Client Event in Toronto

Ipsos ASI recently took to the stage to shed new light on the important role that creative plays in digital ad performance. On November 18, Ipsos ASI held a complimentary presentation over breakfast at a cool loft space in downtown Toronto, titled: Let’s Get Digital. Attendees braved Toronto’s first bitterly cold taste of winter to…

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Spotlight on Advertising with Gordon Bingham

Gordon Bingham, President of Ipsos ASI Canada shares the vision for launching our new quarterly newsletter, as well as reviewing the content of this inaugural issue.

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Fifa World Cup Advertising

Leveraging the passion of the World Cup for your brand

Leveraging the passion of the World Cup for your brand (click image for full size view)

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A Handful of Reasons to Get Smarter with Mobile

Across the globe, people are spending more time on their mobile devices than ever before—from communicating with friends, to listening to music, to researching a product or brand. This increased engagement has significant implications for those of us in the market research world, as we need to understand these new types of respondents and how…

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New world success looks much like old world success

In this new world where change is the only constant, we have the perfect storm:

  • Brand Management is changing with the threat of “me too” brands, the growth in private labels, company alignment behind billion dollar brands, and the retail trade becoming more powerful.
  • Advertising is changing with the growth of new digital, social, and mobile touchpoints, with the resulting decay in some traditional media.
  • Consumerism has changed with shoppers being more connected, knowledgeable, empowered, and demanding (“right now, right here”).  It is the era of the “prosumer”.
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Advertising Research – Earlier is Better

Martin Weigel, head of planning at Wieden+Kennedy, delivered the keynote address at “Nurturing Great Creative: Sowing the Seeds.” His message was resonant, and a few of his comments stayed with me: “Until [an ad] is made, you are researching creative hypotheses — not creative work.” “Most creative development research is strategic research done too late.”…

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