Wendy Hunt
About Wendy Hunt Senior Vice President, Front End of Innovation, US
Ipsos Marketing
wendy.hunt@ipsos.com

Wendy has over 20 years of branding and innovation experience, with extensive client and agency-side leadership, bringing hundreds of new brands and innovations to the marketplace globally. She has a special affinity for the CPG, Health, Financial and Logistics industries, as well as Luxury Goods. She leads the Front End of Innovation (FEI) service line at Ipsos, bringing the best of qualitative and quantitative approaches to the client to fill their innovation pipeline from a place of consumer truth.

Articles by Wendy Hunt


Inspiration by Consumer, Insight from Ipsos

Consumers are the lifeblood of innovation. To honor the consumer is to fuel the very soul of innovation in earnest. The Passion of the Consumer How do we think about the consumer? The consumer is you. The consumer is me. The consumer is the business builder, the innovator, and the entrepreneur. The consumer is the daring soul…

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Curating the Ideas Behind Innovation: Five Tools for Innovative Creativity!

Innovation is a many faceted thing, isn’t it? Definitions vary, as do outcomes, and our very feelings about Innovation. It’s hard to have a conversation, much less a thought about Innovation without including Apple, Space X, Uber or Amazon Prime these days. Aside from the amazing innovations we enjoy by these brands in durables, new…

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