Each month, I sit down to consider the meaningful results of the Ipsos Mendelsohn Affluent Barometer, a ongoing study of America’s Affluent. On New Year’s, I took my cue from the promise and potential 2013 holds for each of us, especially Affluent consumers. Fully 81% tell us they set specific goals or resolutions for 2013, a figure consistent with previous years. But what is particularly telling is the nature of those goals.
Articles by Steve Kraus
Throughout the year, we here at Ipsos MediaCT have been monitoring the behaviors and attitudes of America’s most affluent consumers: adults 18+ in households with incomes of $100,000 or more. Looking back at 2012, a clear theme had emerged…
Last week, Ipsos MediaCT released findings from the 2012 Mendelsohn Affluent Survey. Now in its 36th consecutive year, the survey tracks the lives, lifestyles and media habits of Affluent Americans (defined as the 59 million adults with $100K+ annual household income). One of our key findings is that Affluent hunger for content and connectivity continues to grow – both in print and digital formats.
Last month the Federal Reserve Board released results from the latest Survey of Consumer Finances (SCF), a triennial government survey that is one of the most definitive sources of information about the financial lives of American families. Conducted in 2010, (and just now released, after two years of government number-crunching), the SCF paints a vivid portrait of how money ebbed and flowed in American lives during the turbulent decade that ushered in the new millennium: 2000-2010.
As one of our research participants put it, when asked to describe his optimism about the economy: “I believe there are indicators that the economy is recovering… unemployment is falling slightly, the real estate market is improving, companies are beginning to offer raises, etc.”
This is powerful stuff given it comes from one of the most influential markets in America: Affluent individuals, defined as adults living in households with at least $100,000 in annual household income.