Ross Hugessen
About Ross Hugessen Senior Vice President, Canada
Ipsos Connect
Ross.Hugessen@Ipsos.com

Ross’s passion is building great brands. Through the development of excellent client partnerships, and his expertise in brand and advertising assessment, Ross works collaboratively with clients to maximize their brands’ potential.

Prior to joining Ipsos in 2007, Ross spent his career as a marketer of some of the best known and respected global brands. His award-winning marketing, advertising and research experience includes the successfully execution of multiple brand launches and repositioning projects for many global powerhouse brands.

In his current role, Ross works with multiple global Fortune 500 companies to help them effectively evaluate their brand communications strategies in this new era of paid, owned and earned communications.

He is located in Toronto, Canada and has over 19 years related experience.

Articles by Ross Hugessen


So, You Want to be #1, Eh?

A client recently asked me an interesting question…how do I make our brand #1? While there are a lot of big brands out there, which is the biggest? The “best”? What does it mean for a brand to be the biggest or best brand – the #1 brand? And if you’re not there, how do…

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TV Guide: What’s Up Next for Viewers?

Television is a bit of an antiquated concept these days. What we see on our screens is now delivered in so many different ways, and to so many different devices, that from a marketing and advertising perspective we are forced to stop thinking about “television” and rather, think more about “video content”. Marketers need to…

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Adding Fuel to Your Creative Fire

In the business of nurturing great creative ideas, there’s little question that marketers want to know what consumers think of our creative efforts, but often it’s a question of when we find out that can help make an idea better. One of the fastest growing trends in market research is getting consumer insight when it…

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