Across the globe, people are spending more time on their mobile devices than ever before—from communicating with friends, to listening to music, to researching a product or brand. This increased engagement has significant implications for those of us in the market research world, as we need to understand these new types of respondents and how…Read More...
Paula has worked for Ipsos Connect for over 8 years as an advertising and brand health specialist. During her time at Ipsos she has supported and managed a number of key accounts across multiple categories, including packaged goods, retail, financial, government and education. Previously located out of the Toronto office, Paula relocated to Vancouver just over a year ago to join the Connect team in the West. Prior to working at Ipsos Connect, Paula studied Sociology at the University of Western Ontario. After completing her undergrad, she obtained a post-graduate degree from the Research Analyst Program at Georgian College.