Nicole Munsey
About Nicole Munsey Vice President, US
Ipsos Marketing
nicole.munsey@ipsos.com

Nicole Munsey is a Director at Ipsos Marketing with 8 years of marketing research experience. Nicole has industry experience researching consumers and innovations in a variety of sectors, including household products, office supplies, food and beverage, and pharmaceutical products. Nicole specializes in innovation and forecasting research, however her expertise also spans foundational research including segmentation and market landscaping. Nicole has a passion for global research and a particular interest in conducting research in developing markets.

Nicole earned her Master of Business Administration and Master of Global Management degrees from Tulane University, and completed her Bachelor of Science degrees in Marketing and Finance at DePaul University.

Articles by Nicole Munsey


“Share of Buttons”? Yeah, that’s a Thing Now.

Last night, I logged onto Amazon looking for a new book to download (let’s all just assume it was something really smart about innovation strategy and not the latest Young Adult dystopian future novel series, shall we?). As soon as I logged on, I was presented with a home screen image of a hand, holding…

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Researching by Design: How does Research Fit into Design-Thinking Innovation?

Earlier this spring, Newell Rubbermaid announced the opening of a new state-of-the-art Design Center in Michigan, joining an “exclusive club of design-driven companies that recognize design and innovation as a competitive advantage”. Design thinking and design-led innovation philosophies and methods have been gaining significant traction over the last few years , propelled by the likes of IDEO and the…

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Great Ideas = Great New Products, Right? Wrong!

Successful innovation is more than just coming up with great new product ideas.  And innovation strategy is more than a series of ideation sessions.  Great new products don’t just come from great new ideas.  Rather, they often come from learnings gained from bad ideas, and they come from extensive refinement and development of promising ideas…

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