Mike Rodenburgh
About Mike Rodenburgh Executive Vice President, Canada
Ipsos Marketing
mike.rodenburgh@ipsos.com

Michael Rodenburgh is the Executive Vice President for Ipsos in Western Canada and the Pacific NW. An innovative thinker with an instinct for what works, Michael has provided strategic recommendations for some of Canada’s largest advertising campaigns.

Michael has a wealth of experience in all areas of market research, including: qualitative, quantitative, conjoint, focus groups, HB estimation and ethnography. His award winning research career has included receiving MRIA’s “Best in Class” award in 2003 for the best overall research study in Canada, and more recently, the “Best Paper” award at the November 2012 ESOMAR Digital 3D Dimensions conference in Amsterdam. With over 20 years of experience in research and a history of senior executive positions in client services, product development, and business development, it’s safe to say Michael is an expert in his field. As such, Michael directs the Ipsos ASI team in Western Canada, leading a team of six research specialists dedicated to advertising and brand research. A known thought leader in market research, Michael is also a frequent speaker at industry conferences and often contributes to various research industry publications.

Articles by Mike Rodenburgh


Capturing Cool in Western Canada

Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining ‘coolness’ is no easy feat. Many brands have tried and failed to adopt this elusive characteristic, resulting in a tarnished reputation that can outlive the brand’s life itself. Recently, I presented research specifically conducted for…

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Love, Brands and the Pacific Northwest

The Pacific Northwest. It’s a region that fosters an environment of creativity and experimentation so powerful that it has produced breakthrough companies like Amazon, Nike and Starbucks. It’s truly like no other place, so our team of researchers at Ipsos was pretty curious to find out which brands are most cherished by those that call…

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Smartphone, Tablet, Laptop: What’s the Occasion?

I would never eat an energy bar for dinner. Ever. For breakfast maybe. Definitely as a midday snack. I would never wear a suit to the movies. To work, sometimes. Definitely to a client meeting. I would never curl up on the couch and read a book on my smartphone. On my laptop, maybe. On…

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Puget Sound residents avoid shopping (and football) over Thanksgiving holiday

A recent survey we conducted found that almost half (48%) of respondents from the Puget Sound area plan to limit their shopping and decorating time by being a dinner guest at someone else’s home on Thanksgiving. And regardless of whether they are going elsewhere or staying at home for the holidays, residents don’t plan to…

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How to Capitalize on EFM

Remember the “Travel Agent?” How about the “Personal Tax Accountant”? These professionals were once necessary to book a flight or get the most out of your tax return. Now online tools have replaced both. My dad hired a lawyer to draft his will. I’ll go to Best Buy when I’m ready to do the same.…

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Hitting a Home Run for Zillow

One of the best parts of my job is helping clients achieve their objectives! We all have challenges – one of mine is a 3 hour commute from my home on the Olympic Peninsula to my office in Bellevue, WA. That’s why when Zillow came to me with their desire to obtain information to help drive their Zillow Digs business, together, we decided to use one of Ipsos’ omnibus tools. An omnibus is a shared research survey, should some folks not be familiar with that term.

SeattleMonorail

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Local Marketers Take Up Challenge to Think Differently

On Wednesday, May 15, the 2013 Seattle Knowledge Summit took place at the new location of the Ipsos office in the Civica Office Commons conference room in Bellevue. The summit attracted over 70 attendees, with some Ipsos employees flying in from as far as New York and California to attend. Our client from Nature’s Path…

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Local Puget Sound Residents Planning to Focus on Family & Home this Memorial Day Weekend

We recently reached out to our local Voice of the Northwest survey panel and found that more than half (59%) of area residents plan to “just hang out” with family for the holiday; with 38% planning to BBQ/picnic at home. Engaging in housework/home improvement activities are also a popular planned activity over the holiday weekend (41%).…

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Seattle Knowledge Summit 2013 – Daring to Be Different

One year ago I started to blog for Ipsos, with my first blog covering the upcoming 2012 Knowledge Summit and theme.  It seems appropriate then, that this blog should cover this year’s 7th Annual Ipsos Seattle Knowledge Summit.  It’s a continuation of the theme from our Vancouver client event – Daring to Be Different.  Today,…

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Ipsos’ VoiceNW Paints a Portrait of Puget Sound Residents

SeattleMarket

As you may remember from my last post, Ipsos recently presented a medley of fun facts at the PSAMA MarketMix conference. The data was sourced from our Voice of the Northwest (VoiceNW) research solution, which provides a lens into the thoughts and opinions of Puget Sound citizens on a wide range of subjects. For those that didn’t make it to the conference, here is a summary of some key lifestyle habits of those in the Pacific Northwest.

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