Maureen Evans
About Maureen Evans Senior Vice President, US
Ipsos Marketing
Maureen.Evans@ipsos.com

Maureen Evans is the U.S. product testing specialization lead and the mobile champion for Ipsos Marketing. She is a seasoned market research professional with 23 years of experience in both primary and secondary research methodologies. Maureen’s background as a Sensory Scientist at a leading food manufacturer made her understand the importance of using multiple data points married with unique data collection mediums to uncover contextual consumer driven insights. She loves to dig and diagnose the ‘why’ behind every finding and prides herself on making some of the most complicated techniques “digestible” so that clients can quickly and efficiently implement the a-ha’s in order to maintain their competitive advantage in in-market.

Articles by Maureen Evans


Those Crafty (Beer) Millennials!

Millennials seem to be changing everything these days. Their spending power alone gives them the right to dictate what succeeds or bombs miserably in today’s marketplace. Take the craft beer category for example – it has exploded due to millennials revolting against traditional beer brands in favor of unique flavor profiles, local brew options, seasonal…

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Dear Diary, I’m leaving you for my Mobile App!

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The diary dilemma… For years, diary studies have been conducted to get a closer look into the consumer experience as well as usage of various products and services, both while in-home and on-the-go. Truth be told, the level of information obtained from diaries is invaluable as it allows for an intimate glimpse into not only…

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