Great research leads to exceptional advertising and Ipsos is delighted to congratulate our clients on their wins at the ARF 2013 David Ogilvy Awards. Here is a shout out to our friends at Procter & Gamble, Clorox Bleach, ConAgra Foods and Kraft Foods as we put the spotlight on… The David Ogilvy Awards.
About Keren Gottfried
Research Manager Ipsos Public Affairs firstname.lastname@example.org
Keren Gottfried is a Research Manager with the global public opinion polling division of Ipsos Reid Public Affairs. She is responsible for the research and media relations of Global @dvisor, a monthly 24-country online omnibus. Her research specialties include economic confidence, elections and conducting research for the purpose of media publication. She also has experience managing custom quantitative and qualitative research projects for a variety of public and private sectors.
Keren holds a Bachelor degree in Political Science and Philosophy from Wilfrid Laurier University in Waterloo, ON, specializing in global politics, research methods and ethics. She has a background in journalism and publishing.
Optimism is high among participants in a new 23-country poll by global research company Ipsos for Reuters news.
Eight in ten agree (80%, up 8 points since 2011) they are optimistic that 2013 will be a better year than 2012. This optimism is mirrored by a similar spike in those optimistic that the global economy will be stronger in 2013. Even though only half (49%) agree, the measure represents an eight-point improvement since last year.
Global citizens appear to be medically mobile, as one in five (18%) indicate they “definitely would” consider traveling to another country to receive medical or dental care if the cost were significantly lower than in their country. The findings shed light on medical tourism, an increasingly popular worldwide phenomenon that is becoming a formalized industry in many countries.