julia.clark
About Julia Clark Senior Vice President, US
Ipsos Public Affairs
julia.clark@ipsos.com

Julia Clark (Senior Vice President, Ipsos Public Affairs) specializes in political, social, and issues-based research. She has particular expertise in communications and messaging research, complex questionnaire design, and international project oversight. Based between Chicago and Washington D.C., Julia manages a book of business comprising all political, international development, for-publication, and associations research. She also oversees Ipsos’ for-publication political polling work, and leads on the Reuters/Ipsos polling partnership which was among a handful of published polls to accurately predict the result of the 2012 US Presidential Election.

Julia joined Ipsos in North America in January 2010, moving over from Ipsos’ London office where she was the Head of Political Research within Ipsos MORI’s Social Research Institute. In this role, she was responsible for all political polling research at Ipsos MORI, as well as Ipsos MORI’s public profile with regard to political research and methodology. In addition to this role, Julia also managed a portfolio of communications and public opinion projects for Government clients including the Department of Health, the Cabinet Office, and the Government Equalities Office. Julia was heavily involved in the Department of Health’s research program supporting the UK Government’s Pandemic Influenza Preparedness Planning program.

A frequent writer and speaker, she provides regular commentary for the media on political and public affairs issues in both the US and UK. Julia completed her MSc at the London School of Economics and Political Sciences and her BA at The Johns Hopkins University.

Articles by Julia Clark


No, You May Not “Unskew” My Polls: A Refresher

It seems that I need to re-up my 2012 post on “why having unequal numbers of Democrats and Republicans in polls is OK”. I was hoping after the massive failure of the “Unskewing Guy” in 2012 I wouldn’t have to revisit this, but it seems I’m wrong. If the amount of abusive emails and tweets…

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Turnout and the D-R “Enthusiasm Gap”

My working hypothesis is that “swing voters” are mostly a myth created by pollsters (SORRY) and the media. The idea that there is some large swath of the population who, despite our nation’s immensely partisan tendencies, are compelled to fairly regularly change the party the vote for between D and R from election to election seems too fantastical. Party identity in the US is deeply rooted in values and identity, and not fleeting fancy. Of course we know there are some genuine swing voters out there, but not – in my view – in the numbers popularly conceived.

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Americans’ Perceptions of the National Economy and Personal Finances

Since hitting the lowest point in mid-2009, ratings of the national and local economies have shown small improvements. One third (33%) of Americans describe the current economic situation in their country as “good”. Perceptions about the national economy have improved notably since March among the higher income households, but have declined among the lowest income group.

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Reuters Polling Explorer: 18 Months of Data, 200,000+ Interviews & Counting

Reuters, our U.S. and international media partner, has just launched a new interactive tool featuring Ipsos/Reuters polling data from the last 18 months and counting. Reuters Polling Explorer is based on 200,000+ interviews and we are continuously polling between 2,000 and 3,000 people a week.

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Unemployment and Jobs Remains as Top Issue Among Americans

Looking at the U.S. issue agenda there is one issue stands apart from the rest – unemployment and jobs (45%). However, concern has continued to show a steady decline since June 2012, and is now at the lowest point since tracking began three years ago. Public concern about healthcare (36%) follows, and corruption (25%) rounds out the top three issue priorities.

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Americans Focused on Unemployment and Jobs

The issue agenda of Americans has remained focused on unemployment/jobs over the last three years.

Although unemployment/jobs dominance has decreased recently, the top three issue concerns among Americans include unemployment/jobs (48%), healthcare (36%), and taxes (30%). April marks ‘Tax Season’ in the U.S., and this month’s report reflects this, as taxes have solidified its position as the third ranked issue, behind healthcare, in the last six months. Another recent shift is the surge in concern about crime and violence (22%) likely driven by issues surrounding the gun control debate.

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Americans Assess the National Economy and their Personal Finances

Since hitting the lowest point in mid-2009, ratings of the national and local economies have seen fitful improvement. Americans (32% very good/somewhat good) are in the lower to middle of the pack in assessing the current economic situation in their country among the 24 countries studied. This measure has improved over the last couple months.

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31% of Democrats are conservative! Party ID, Voting Intention, and the political makeup of samples

Ipsos has been getting a lot of questions lately about the political makeup of polls. This is normal towards the end of an election cycle – lots of people scrutinize the polls a lot more closely! We welcome the discussions, and it offers us an opportunity to help people better understand what makes up a quality political poll.

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