Janet Oak
About Janet Oak Senior Vice President, US
Ipsos Connect
janet.oak@ipsos.com

Janet joins Ipsos Connect with 15+ years of experience leading research, brand strategy and innovation for a wide range of brands and organizations. She is the Senior Vice President of Ipsos Millennials, Kids & Family Center of Excellence.

Janet began her career in publishing, launching several highly successful technology lifestyle magazines, and was the inaugural planning director at VOGUE magazine. Her experience working with media companies continued throughout her career, consulting for entertainment powerhouses, Nickelodeon and Disney. Prior to joining Ipsos Connect, Janet worked as Managing Partner at The Family Room Brand Consultancy, heading up global Kids and Family focused projects for CPG companies like Nestle, Kelloggs, Unilever, and Coca-Cola, as well as digital assignments for McDonald’s, The American Heart Association, and The Federal Trade Commission. Additionally, Janet worked for five years as a company officer and VP Insights & Strategy for a global beverages company.

Janet resides in Connecticut with her husband and two beautiful daughters, 12 and 14 years old, along with a frisky four year old Labrador Retriever.

Articles by Janet Oak


For Tweens and Teens, Imperfect is the New Perfect

One need look no further than a before and after picture of the Kardashian family to understand that beauty can, in fact, be bought. For teens and tweens with their “anyone can be famous” mentality, beauty and notoriety appear to be the ultimate goal. However, we are seeing a lash back from Gen Z and…

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