Spotlight Editor
About Spotlight Editor
Madelise.VanVuuren@ipsos.com

Good research leads to good ideas. Good ideas lead to smart strategies. Every month, Ipsos Ideas delivers a basket of fresh ideas to thousands of subscribers across the United States and Canada. Just like you, they are curious minds looking for inspiration and insight to inform their business decisions.

Articles in Ipsos Ideas touch on all six areas of Ipsos research expertise – advertising, loyalty, marketing, media, public affairs, and survey management – with thoughts and ideas based on our extensive experience in research. From latest findings to the next big break through, Ipsos Ideas connects you to the collective thought leadership of Ipsos in North America.

Articles by Spotlight Editor


Do You Need to Pull the Plug on your VOC Software?

Voice of the Customer technology is changing at an electrifying pace. Take this quiz to find out if you should be thinking about pulling the plug on outdated software and upgrading to technology with real power. [mlw_quizmaster quiz=1]

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Lego Your Research at TMAG

With a big shout of thanks to HP for inviting us, and a nod to my colleague Marian Strauss, I recently had the privilege of speaking at the 55th meeting of TMAG (the Information Technology Market Analysis Group), an industry consortium of market intelligence personnel from IT hardware, software, and related services companies…which is ironic, given…

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TOMAmeter August 3 – 9: Elections Enter the Picture

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With the first Republican debate last week, the 2016 Election enters the top of mind awareness rankings for the first time, coming in at #17. With over a year left until the election, this is certainly not the last time to expect the election be among the leaders in awareness.

Mentions for The Walking Dead, Game of Thrones, and Orange is the New Black continue to dominate the top three spots, though the gap between the three begins to widen. The Walking Dead re-claims the #1 spot after a couple months. Rounding out the top five are CBS stalwarts NCIS and The Big Bang Theory.

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Customization Is (and Needs to Be) Everywhere

This article was co-written by Laura Kurtin and Amy Dodge. Those of us who have studied marketing in school and have worked in the industry tend to be a bit cynical about some of the gimmicks and ploys companies use to encourage us to buy their products and services. However, when we see our favorite…

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TOMAmeter July 27 – August 3: Fear the Walking Dead Enters the Top 20

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Entering the rankings for the first time is AMC’s Fear the Walking Dead, the new spinoff to the hit The Walking Dead. Coming in at a strong #11, it seems likely that as anticipation and advertising builds, Fear the Walking Dead will join its sister show near the top of the rankings.

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TOMAmeter July 20 – 26: Empire Rising in the Top 20!

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FOX’s Empire had some season 2 casting news come out recently and Emmy buzz surrounding the program was enough to boost it up six places to #6 this week. This is the highest ranking the program has received since the week of April 20th when it was also the 6th most mentioned program in our TOMAmeter.

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TOMAmeter July 13 – 19: Mr. Robot Hacks Its Way Into the Top 20!

USA’s freshman drama Mr. Robot has been gaining steam over the past few weeks and mentions of the program were finally strong enough to lift it into the Top 20 for the first time. Mr. Robot makes its debut at #19 and is USA’s first program in the Top 20 since Suits back in August…

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TOMAmeter July 6 – 12: Shark Week Takes a Bite Out of the TOMAmeter!

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The popular weeklong event is back again and mentions of Discovery’s Shark Week were strong enough to propel it into the Top 20, where it settled at #15. This debut is on par with the 2014 premiere when it came in at #16 during the week of August 8th. An early exit may be in the future as Shark Week was only able to nibble on the rankings for one week in each of the past two years.

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TOMAmeter June 29 – July 5: It’s a Zoo in the Top 10 This Week!

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As mentioned in this space last week, CBS’ Zoo was destine for big things if the past was any indicator. The new drama makes its TOMAmeter debut at #7, which follows last summer’s network premiere, Extant (#4) and 2013’s Under The Dome (#1), during each respective premiere week.

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TOMAmeter June 22 – 28: The Last Ship Sails Into The Top 10!

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Last summer’s blockbuster hit returned for its second season and also returned to the TOMAmeter rankings. TNT’s The Last Ship debuted at #8 in our rankings this week, which is the programs best performance to date.

Another program back for its second season is HBO’s True Detective. The popular paid cable drama returned with another star studded cast and mentions of said program were strong enough to propel it to #12 this week. This is the programs 4th entry into the TOMAmeter since the program premiered back in January 2014.

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