Spotlight Editor
About Spotlight Editor
Madelise.VanVuuren@ipsos.com

Good research leads to good ideas. Good ideas lead to smart strategies. Every month, Ipsos Ideas delivers a basket of fresh ideas to thousands of subscribers across the United States and Canada. Just like you, they are curious minds looking for inspiration and insight to inform their business decisions.

Articles in Ipsos Ideas touch on all six areas of Ipsos research expertise – advertising, loyalty, marketing, media, public affairs, and survey management – with thoughts and ideas based on our extensive experience in research. From latest findings to the next big break through, Ipsos Ideas connects you to the collective thought leadership of Ipsos in North America.

Articles by Spotlight Editor


5 Principles for Effective Digital Advertising

In today’s new realities of paid, owned and earned media, marketers have to think differently about the role that digital plays in their media plan. And while digital may provide unprecedented ability to target consumers, many campaigns fail to realize their full potential by not breaking through the online clutter or generating the intended brand…

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Let’s Get Digital Client Event in Toronto

Ipsos ASI recently took to the stage to shed new light on the important role that creative plays in digital ad performance. On November 18, Ipsos ASI held a complimentary presentation over breakfast at a cool loft space in downtown Toronto, titled: Let’s Get Digital. Attendees braved Toronto’s first bitterly cold taste of winter to…

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Fifa World Cup Advertising

Leveraging the passion of the World Cup for your brand

Leveraging the passion of the World Cup for your brand (click image for full size view)

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The Complete Picture: To Mystery Shop or Conduct Satisfaction Surveys?

One of the recurring themes I’ve heard from customer experience professionals is their company is not Mystery Shopping their front line employees because they have a Customer Satisfaction (CSat) program in place.  It is rather surprising how many believe that customer surveys and mystery shopping are interchangeable methodologies.  Although monitoring the customer experience through a…

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Darrell Bricker at TEDxToronto: The Big Shift – Understanding the New Canadian

On September 26, 2013, Darrell Bricker – Chief Executive Officer, Ipsos Public Affairs, was one of a select number of presenters at Toronto’s fifth annual TEDx conference!

Watch Darrell’s presentation at TEDx on The Big Shift – Understanding The New Canadian.

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The Lloyd’s Risk Index: Then & Now

Risk analysis is essential to business leaders in today’s uncertain economic times. Run in conjunction with our UK-based colleagues at Ipsos MORI, the Lloyd’s Risk Index 2013 is a survey of global business leaders’ perceptions of the greatest risks to their businesses and the level to which they believe they feel prepared to deal with…

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The Ipsos Girls’ Lounge Says “Yes, We Cannes!”

Dedicated, driven, creative, successful, accomplished, connected, compassionate – those are just a few words to describe the women that Ipsos will be celebrating, toasting and hosting this week. The Ipsos Girls’ Lounge is setting up shop once more, providing a relaxed yet chic repose ideal for a tête-à-tête, a rendez-vous, or perhaps an aperitif. Launched…

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Daddy, What’s a TV? Advertising in the Digital Age

I am old enough to remember the pre-cable (and even pre-remote!) age. When cable TV started gaining in popularity and there was talk of TV content moving to a subscription model, some wondered what would happen with TV advertising. Well, TV advertising remained strong and continued to grow. Cable didn’t take advertising away. Yes, it…

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Million Veteran Program

John Vidmar, President, Ipsos Public Affairs, USA, discusses The Million Veteran Program. The Million Veteran Program is one of the largest human genome research projects ever conducted. Commissioned by the United States’ Department of Veterans Affairs (VA), the goal of MVP is to better understand how genes affect health and illness in order to improve health care for Veterans, and all Americans.

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Understanding Programmatic Digital Ad Buying

Digital advertising used to be purchased and sold 100% manually. Those with ads to sell, such as Yahoo! and MSN, would pitch their content and associated ad inventory and targeting solutions to advertisers and agencies. It worked in the other direction as well. Agencies and advertisers would put our RFPs requesting access to certain audiences in certain contexts.

As ad networks and the alphabet soup of associated and emerging platforms such as DSPs, SSPs and RTB systems developed, programmatic buying has become more commonplace.

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