In-The-Moment Brand Measurement Discover the power of real-time, mobile-powered research that reveals how consumers interact with and respond to brand advertising, word of mouth and other touchpoints in the moment.
About Spotlight Editor Madelise.VanVuuren@ipsos.com
Good research leads to good ideas. Good ideas lead to smart strategies. Every month, Ipsos Ideas delivers a basket of fresh ideas to thousands of subscribers across the United States and Canada. Just like you, they are curious minds looking for inspiration and insight to inform their business decisions.
Articles in Ipsos Ideas touch on all six areas of Ipsos research expertise – advertising, loyalty, marketing, media, public affairs, and survey management – with thoughts and ideas based on our extensive experience in research. From latest findings to the next big break through, Ipsos Ideas connects you to the collective thought leadership of Ipsos in North America.
Risk analysis is essential to business leaders in today’s uncertain economic times. Run in conjunction with our UK-based colleagues at Ipsos MORI, the Lloyd’s Risk Index 2013 is a survey of global business leaders’ perceptions of the greatest risks to … Read More…
Dedicated, driven, creative, successful, accomplished, connected, compassionate – those are just a few words to describe the women that Ipsos will be celebrating, toasting and hosting this week. The Ipsos Girls’ Lounge is setting up shop once more, providing a … Read More…
I am old enough to remember the pre-cable (and even pre-remote!) age. When cable TV started gaining in popularity and there was talk of TV content moving to a subscription model, some wondered what would happen with TV advertising. Well, … Read More…
John Vidmar, President, Ipsos Public Affairs, USA, discusses The Million Veteran Program. The Million Veteran Program is one of the largest human genome research projects ever conducted. Commissioned by the United States’ Department of Veterans Affairs (VA), the goal of MVP is to better understand how genes affect health and illness in order to improve health care for Veterans, and all Americans.
Digital advertising used to be purchased and sold 100% manually. Those with ads to sell, such as Yahoo! and MSN, would pitch their content and associated ad inventory and targeting solutions to advertisers and agencies. It worked in the other direction as well. Agencies and advertisers would put our RFPs requesting access to certain audiences in certain contexts.
As ad networks and the alphabet soup of associated and emerging platforms such as DSPs, SSPs and RTB systems developed, programmatic buying has become more commonplace.
The ultimate goal of market research is to make sure that you have a comprehensive understanding of all the elements impacting your brand. Better information means better decisions. Our aim at Ipsos is to constantly add to the conversation around consumers, brands, and the marketplace. And that’s what the February issue of Ipsos Ideas is all about.
For the January issue of Ipsos Ideas, we’re taking a look back at some of the most popular articles of 2012. We have you to thank for that. Based on our readership statistics, topics like digital advertising, social media, reputation, and big data captured your attention in the past year. And so we revisit these topics once more. No doubt, they’ll continue to captivate you in 2013.
The holidays are about to begin and the countdown to 2013 is on. It is a time to celebrate, reflect on the year that was and look forward to the year to come. That means taking stock of your expectations, planning parties, and sorting out those pesky little resolutions. We focused our lens on what people across the United States and Canada are thinking, planning and doing, thanks to the team at Ipsos Global @dvisor.
As you know, Ipsos conducts research all around the world, across numerous languages, sectors, cultures, and specialties. And from all that research we’ve come to appreciate one truly universal fact: understanding our world brings us closer together.
The special bond we have continues with this month’s issue of Ipsos Ideas. Once again we offer ideas and thought starters that help you better understand your consumers and make better business decisions.