John Vidmar, President, Ipsos Public Affairs, USA, discusses The Million Veteran Program. The Million Veteran Program is one of the largest human genome research projects ever conducted. Commissioned by the United States’ Department of Veterans Affairs (VA), the goal of MVP is to better understand how genes affect health and illness in order to improve health care for Veterans, and all Americans.
Articles by Spotlight Editor
The ultimate goal of market research is to make sure that you have a comprehensive understanding of all the elements impacting your brand. Better information means better decisions. Our aim at Ipsos is to constantly add to the conversation around consumers, brands, and the marketplace. And that’s what the February issue of Ipsos Ideas is all about.
For the January issue of Ipsos Ideas, we’re taking a look back at some of the most popular articles of 2012. We have you to thank for that. Based on our readership statistics, topics like digital advertising, social media, reputation, and big data captured your attention in the past year. And so we revisit these topics once more. No doubt, they’ll continue to captivate you in 2013.
The holidays are about to begin and the countdown to 2013 is on. It is a time to celebrate, reflect on the year that was and look forward to the year to come. That means taking stock of your expectations, planning parties, and sorting out those pesky little resolutions. We focused our lens on what people across the United States and Canada are thinking, planning and doing, thanks to the team at Ipsos Global @dvisor.
As you know, Ipsos conducts research all around the world, across numerous languages, sectors, cultures, and specialties. And from all that research we’ve come to appreciate one truly universal fact: understanding our world brings us closer together.
The special bond we have continues with this month’s issue of Ipsos Ideas. Once again we offer ideas and thought starters that help you better understand your consumers and make better business decisions.
In November, Ipsos is running a special Home Edition of our traditional Vantis Express tool among homeowners. This special run is designed for our durable goods clients who design products that make consumers’ lives better every day at home.
It’s business as usual here at Ipsos as we launch the November issue of Ipsos Ideas. What that really means is helping you to get creating, selling, producing, innovating, and improving. And to do that right, you need great ideas backed by sound research.
It isn’t often that you see a sign like this: THIS IS VERY IMPORTANT. There’s a message that will stop you in your tracks and prompt you to read more. Many of us at Ipsos did, especially when we realized, with delight, that our colleague’s article was named as The Most Important Presentation at Esomar Congress.
One year ago, we did something to make research a whole lot better for you. But Ipsos is a forward looking company, and while last year’s acquisition of Synovate was a game changer, we’d much rather help you look to the future. Once again, we bring you Ipsos Ideas. This issue offers insights into digital advertising, global banking and our obsession with media and technology – offering new ideas and the latest findings.