Spotlight Editor
About Spotlight Editor
Madelise.VanVuuren@ipsos.com

Good research leads to good ideas. Good ideas lead to smart strategies. Every month, Ipsos Ideas delivers a basket of fresh ideas to thousands of subscribers across the United States and Canada. Just like you, they are curious minds looking for inspiration and insight to inform their business decisions.

Articles in Ipsos Ideas touch on all six areas of Ipsos research expertise – advertising, loyalty, marketing, media, public affairs, and survey management – with thoughts and ideas based on our extensive experience in research. From latest findings to the next big break through, Ipsos Ideas connects you to the collective thought leadership of Ipsos in North America.

Articles by Spotlight Editor


TV Influencers: Twitter Users vs. Non-Users

Ipsos MediaCT has been conducting research into the role of TV Influencers, and our most recent white paper on this topic The Twitter Effect: Understanding Twitter’s Role in TV Behaviors gives a large understanding to the impact that social media, and Twitter in particular, has with regards to creating influence in the TV space, with the ultimate aim of attracting more viewers to shows.

IPSOS TV Influencer Infographic_FINAL_12.5.14

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5 Principles for Effective Digital Advertising

In today’s new realities of paid, owned and earned media, marketers have to think differently about the role that digital plays in their media plan. And while digital may provide unprecedented ability to target consumers, many campaigns fail to realize their full potential by not breaking through the online clutter or generating the intended brand…

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Let’s Get Digital Client Event in Toronto

Ipsos ASI recently took to the stage to shed new light on the important role that creative plays in digital ad performance. On November 18, Ipsos ASI held a complimentary presentation over breakfast at a cool loft space in downtown Toronto, titled: Let’s Get Digital. Attendees braved Toronto’s first bitterly cold taste of winter to…

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Infographic: Cord Cutters Prefer Streaming

TV viewers without a cable, satellite or fiber-optic TV subscription consume content via paid and free streaming services (e.g., Netflix, Amazon Prime, Hulu or Crackle). A smaller proportion of this group also downloads TV programs, but streaming appears to be the preferred method of viewership.

Infographic services used by cord cutters-nevers (2)

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Why I’m Keeping Cable

I’m a Millennial, and a Digital Native. I also tend to DVR the vast majority of the shows I watch or download them via iTunes – currently, the only show that I watch live is Boardwalk Empire, other than the odd English Premier League match. Despite that, and all of the industry hubbub about a la…

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What HBO’s New Standalone Service Means

There will be a lot written in the next couple of days regarding HBO’s announcement that they will be launching a standalone streaming service in 2015. Here are some brief thoughts on this: It won’t be HBO Go. There’s too much value included in that package, and I believe HBO will want to play nice with the…

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The Journey of a Cord Cutter

cord-cutter-home

Earlier today, I took part in a panel discussion during Cynopsis’ Future TV Summit in New York City during which I discussed four TV viewer profiles. The infographic (below) depicts these four types of TV viewers: Cord Lovers, Shavers, Nevers and Cutters. The majority remain paying subscribers to cable (Lovers and Shavers), but just over 1…

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Fifa World Cup Advertising

Leveraging the passion of the World Cup for your brand

Leveraging the passion of the World Cup for your brand (click image for full size view)

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The Complete Picture: To Mystery Shop or Conduct Satisfaction Surveys?

One of the recurring themes I’ve heard from customer experience professionals is their company is not Mystery Shopping their front line employees because they have a Customer Satisfaction (CSat) program in place.  It is rather surprising how many believe that customer surveys and mystery shopping are interchangeable methodologies.  Although monitoring the customer experience through a…

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Darrell Bricker at TEDxToronto: The Big Shift – Understanding the New Canadian

On September 26, 2013, Darrell Bricker – Chief Executive Officer, Ipsos Public Affairs, was one of a select number of presenters at Toronto’s fifth annual TEDx conference!

Watch Darrell’s presentation at TEDx on The Big Shift – Understanding The New Canadian.

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