Darrell Bricker

Articles by Darrell Bricker

When Pollsters Get it Wrong – You Have a Right to Know

In the fifth video of the “You Have a Right to Know” series, Darrell Bricker, Global CEO of Ipsos Public Affairs explains the complexities involved in election polling, including the impact of voter turnout, voting vs. general populations, and how pollsters can do a more effective job at predicting election outcomes.

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Free Research Isn’t Free

In the fourth video of the “You Have a Right to Know” series, Darrell Bricker, Global CEO of Ipsos Public Affairs, explains the rationale behind ‘free’ polls, including what questions journalists should ask before covering the results, and how to spot a rogue poll.

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Understanding Society: Economic Crises, Election Victories, New Challenges

I am pleased to share the Ipsos Social Research Institute’s latest report – Understanding Society: Economic crises, election victories, new challenges.

This report brings together experts from across the Ipsos Social Research Institute to consider the period of extraordinary change many nations have witnessed over the last few years, since the 2007/8 global economic crisis. Understanding Society covers a range of key political, social and economic issues facing the world.

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Global Public Opinion of International Relations – Halifax International Security Forum

In this video, Darrell Bricker, CEO of Ipsos Public Affairs, discusses the findings of Ipsos’ recent polling on international relations for the Halifax International Security Forum, including the link between citizen national economic assessment and potential support for international engagement and which countries and organizations have the potential to have the most positive impact on world affairs in the next decade.

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Data Collection | You Have A Right To Know


Darrell Bricker, Global CEO of Ipsos Public Affairs, discusses data collection.

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Sampling & Weighting | You Have A Right To Know

In the second video of the “You Have a Right to Know” series, Darrell Bricker, Global CEO of Ipsos Public Affairs, explains the science of Sampling and Weighting, including Margin of Error.

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Ipsos Gets it Right Again!

On November 6, Americans went to the polls for the 2012 U.S. Presidential Election. When the final results were in, it was clear that Ipsos Public Affairs was a winner as one of the election’s most accurate pollsters!

Ipsos Public Affairs, together with Thomson Reuters, found themselves in the winner’s circle following Tuesday’s 2012 U.S. Presidential Election having accurately predicted the outcome.

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Questionnaire Design | You Have A Right To Know

In the first video of the “You Have a Right to Know” series, Darrell Bricker, Global CEO of Ipsos Public Affairs, explains the art of questionnaire design, including the finer points of questionnaire wording, scales and the priming effect.

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