In the latest “You Have a Right to Know” webisode, Darrell Bricker, Global CEO of Ipsos Public Affairs, looks at political polling including the differences between gen pop, eligible, likely, and true voters, methods of dealing with non-voters, and the pros and cons of various models used in political polling. The “You Have a Right to Know” series is designed for journalists and informed citizens who have an interest in better understanding how public polls are conducted and presented, as well as how they can evaluate poll integrity and quality.
Articles by Darrell Bricker
In this video of Darrell Bricker’s popular ‘You Have a Right to Know’ series, Ipsos Public Affairs’ Global CEO shares his insights on Big Data, including why it’s important, and what you need to be aware of from a methodological standpoint.
In the fifth video of the “You Have a Right to Know” series, Darrell Bricker, Global CEO of Ipsos Public Affairs explains the complexities involved in election polling, including the impact of voter turnout, voting vs. general populations, and how pollsters can do a more effective job at predicting election outcomes.
In the fourth video of the “You Have a Right to Know” series, Darrell Bricker, Global CEO of Ipsos Public Affairs, explains the rationale behind ‘free’ polls, including what questions journalists should ask before covering the results, and how to spot a rogue poll.
In this video, Darrell Bricker, CEO of Ipsos Public Affairs, discusses the findings of Ipsos’ recent polling on international relations for the Halifax International Security Forum, including the link between citizen national economic assessment and potential support for international engagement and which countries and organizations have the potential to have the most positive impact on world affairs in the next decade.
Darrell Bricker, Global CEO of Ipsos Public Affairs, discusses data collection.
In the second video of the “You Have a Right to Know” series, Darrell Bricker, Global CEO of Ipsos Public Affairs, explains the science of Sampling and Weighting, including Margin of Error.
On November 6, Americans went to the polls for the 2012 U.S. Presidential Election. When the final results were in, it was clear that Ipsos Public Affairs was a winner as one of the election’s most accurate pollsters!
Ipsos Public Affairs, together with Thomson Reuters, found themselves in the winner’s circle following Tuesday’s 2012 U.S. Presidential Election having accurately predicted the outcome.