clifford.young
About Clifford Young President, US
Ipsos Public Affairs
clifford.young@ipsos.com

Cliff Young is President of Ipsos Public Affairs in the United States, and also leads Ipsos global election and political polling risk practice. His research specialties include social and public opinion trends, crisis management, corporate and institution reputation, and election polling. He works with a wide variety of corporate, government, media, and political clients.

Cliff is considered an expert on polling in emerging markets, as well as polling in adverse and hostile conditions. Before coming to Ipsos Public Affairs North America, he was Managing Director of Ipsos Public Affairs Brazil where he started the practice for Ipsos. Cliff has polled on over 100 elections around the world.

He is a frequent writer, analyst, and commentator on elections, communication, and public opinion.

Cliff earned his BA from the University of Illinois at Urbana-Champaign and did his graduate work at the University of Chicago (MA and PhD). He trained in survey sampling at the University of Michigan and in political psychology at Stanford. Cliff is also an adjunct professor at Johns Hopkins SAIS and an instructor at both Columbia University SIPA and University of São Paulo where he teaches courses on public opinion and election forecasting.

Articles by Clifford Young


The Unlikable Duo: Trump and Clinton

The present consensus among pundits is that Trump has lost serious momentum since shoring up the minimum number of delegates in early May. Is there any truth to this? The short answer is yes. Trump has lost steam since May. Indeed, after early gains in his favorability scores, they have been flat, hovering in the…

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It’s Nativism: Explaining the Drivers of Trump’s Popular Support

Introduction A year ago who would have believed it—Trump the presumptive nominee for the Republican party! For the longest time, most expected Trump would implode. But to the prognosticators chagrin this did not happen. I personally began to question my own assumptions about Trump during the summer of 2015. At that time, Trump was in…

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Why Donald Trump has a 90 percent chance of winning the Republican nomination

New Hampshire, South Carolina and now Nevada: the evidence is mounting that Donald Trump will be the Republican presidential nominee. Those who doubt a Trump victory believe that Republican voters will at some point come to their senses, while others see a narrowing field as one that favors Trump’s competition. We have always been bullish on a Trump nomination. Indeed, in September, we gave Trump a 45 percent chance of being nominated. Today, less than a week before Super Tuesday, we give Trump a 90 percent chance of winning the Republican Party nomination based on the available evidence.

Here’s why.

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Forget the debate: Two simple reasons a Republican will likely win in 2016

The following article by Clifford Young and Julia Clark originally appeared in Reuters: http://blogs.reuters.com/great-debate/2015/10/14/forget-what-you-saw-last-night-two-simple-reasons-a-republican-is-likely-to-win-in-2016/ Elections are not mysterious events subject to the whimsy of unpredictable candidates and voters. They’re actually highly predictable, with a set of variables that influence outcomes in familiar ways. Because of that, we can say, with reasonable confidence, that a Republican…

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Election Poll Accuracy Over Time

Election polls especially suffer from two specific types of measurement error: (1) election salience among voters at the time of the poll and (2) strategic voting decisions at the time of the vote which are at odds with poll responses. On point one, the research literature shows that the farther a poll is out from…

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What an Actual Trump Voter Looks Like

This post, written by Cliff Young and Julia Clark, originally appeared in The Daily Beast.  We thought Trump was just a summer fling for the GOP, but it’s becoming increasingly more likely that some Republicans have met their match. Donald Trump has been a larger-than-life figure for almost a generation: businessman, entertainer, pageant purveyor, and…

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Incumbency is King! Political Fundamentals Put Dems and Clinton’s Odds at Only 30%

Polls, pundits and even bookmakers have already elected President Hillary Clinton. However, at this point in the Game of Oval Office Thrones, models are better oracles than polls – and the models do not like her odds.

Hillary a Slam Dunk, Right?

We are still twenty months out from the US presidential election and ten months from the first primary, but the electoral season is in full swing. Already many pundits are speculating about who will and will not take the White House in November of 2016. At the moment, Hillary Clinton is the consensus favorite. Most cite her polling numbers, popular appeal to women, and formidable war chest.

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Meet Clifford Young | President, US Public Affairs

Get to know Clifford Young, President, US Public Affairs as he discusses how pollsters are born rather than made, and why he finds managing and solving complex research puzzles involving public policy and political polling so interesting!

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All Presidents have their Waterloo: Reflections on Obama’s Declining Approval Ratings

The Obama administration is definitely in a funk.  Polls of all stripes have shown a strong decline in his approval ratings.  Indeed,  Pollster.com shows that from Obama’s inauguration in late January  to mid-December 2012 his approval ratings have dropped by about 11 points—51 to 42 (see below).

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Incumbency is still King: Brazil’s Dilma is still the favorite in 2014, even after the protests.

The Brazilian presidential election is more than a year away. But already pundits and the odds-makers are assessing President Dilma’s chances of being reelected.  For many, dark clouds are on her horizon.  Why?

Some cite a very lethargic economy with inflation and unemployment ticking up.  Others stress the recent widespread protests as a general sign of the public’s discontent with Dilma and the PT.  Still others argue that the rise of the middle class has shifted voter priorities from the economy and jobs to quality of life issues like healthcare, crime, transportation, and education, with the Dilma government being ill-prepared to meet these new demands.

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