Anthony Lusardi
About Anthony Lusardi Senior Research Analyst
Ipsos Marketing

Anthony Lusardi has been working in market research for nearly five years with concept and product testing across many consumer goods brands. Ipsos is his second market research job since graduating at Binghamton University. Anthony has a knack for thinking outside of the box and finding novel solutions to handling large sets of data.

Articles by Anthony Lusardi

Ad-hoc Research Slows Product Development

Ad-hoc research is often the most used method by which we understand our markets and new innovations. Most of us work on evolving markets that often have very specific questions which we feel we need to address and ask of consumers. For most of us these questions change nearly every time we look at a…