Abby Korhonen
About Abby Korhonen Senior Account Manager
Ipsos Marketing
abby.korhonen@ipsos.com

Abby Korhonen has been with Ipsos since 2011, working with multiple client service teams and accounts. She completed her undergrad at Indiana University Bloomington and is based in the company's Chicago office.

Articles by Abby Korhonen


Private (Advertising) Eyes, They’re Watching You

If you’ve ever felt openly judged for how you look, what you wear, where you shop, or what you buy, the Birmingham New Street railway station is not the place for you. Three enormous eye shaped advertising display panels are being installed above each entrance of the newly redeveloped train station. Composed of over 1,000…

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Ulta vs. Sephora, a Shopper Loyalty Battle Royal

Choosing where to shop for makeup is a very personal decision. Here in Chicago there are a lot of options, but in my mind there are two main competitors: Ulta and Sephora. When I first moved to Chicago seven years ago, Ulta dominated the market, and I suppose that makes sense given it is a…

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I’m One of Them: Speaking As a Millennial

I suppose I’d be considered a text book example. I’m into yoga – more for the exercise than the spirituality. I love Kombucha for its health claims and the fact that it’s the closest thing to drinking vinegar that is socially acceptable. I care about the quality of and ingredients in the food I eat,…

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