As busy as we are these days, it’s easy to lose sight of those who are less fortunate or in need of help. Ipsos Helping Hands is an ASI Canada initiative that refocuses our attention on the importance of giving back to the community. Through Ipsos Helping Hands, we create and leverage relationships with non-profit/charitable organizations, providing staff meaningful volunteer opportunities by means of a day off to volunteer during the workweek. In 2014, our inaugural year, we partnered with 3 local Toronto organizations: Daily Bread Food Bank, North York Women’s Shelter, WoodGreen Immigrant Services – by all accounts we’ve made a notable difference. In 2015 we expect this number to grow as we continue to develop our current relationships, and forge new ones.