Artcles Posted in 2015


TOMAmeter March 30 – April 5: Winter is Coming!

HBO’s popular drama, Game of Thrones, is less than a week away from its season 5 premiere and mentions of the program are strong enough to boost it up to #2 this week. The two place increase was not strong enough to surpass AMC’s The Walking Dead, which just concluded its stupendous fifth season. These two popular programs will be vying for the top spot over the course of the next few weeks.

Word Cloud April 6

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Getting Innovation ‘Unstuck’

In most mature categories, there’s a common pattern: there are pretty clear Tier 1 and Tier 2 companies, and there are worrisome smaller players. Worrisome because they have an edge – the benefit of not being all things to all people – or because they do something that the top players just can’t seem to…

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TOMAmeter March 23 – 29: It’s All Good Man!

AMC’s Better Call Saul is building toward the end of its dramatic first season and mentions of the program show are growing! After falling out of the Top 20 last week, Better Call Saul reemerged as the eighth most mentioned program this week, the highest it has been in five weeks. With the finale just around the corner, look for the freshman drama to remain in the top half of the rankings.

Word Cloud March 31

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Have Your Say on the IMHOIpsos Forum for Engaged Canadians

We ask Canadians all kinds of questions every day. Some questions are for our clients, others are for us. For the most part it’s a one way street – we ask, they answer – which is why this year we launched a new online discussion forum for two-way dialogue on important issues of the day.…

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Helping Hands – our ASI Toronto team gives back to the community

As busy as we are these days, it’s easy to lose sight of those who are less fortunate or in need of help. Ipsos Helping Hands is an ASI Canada initiative that refocuses our attention on the importance of giving back to the community. Through Ipsos Helping Hands, we create and leverage relationships with non-profit/charitable organizations, providing staff meaningful volunteer opportunities by means of a day off to volunteer during the workweek. In 2014, our inaugural year, we partnered with 3 local Toronto organizations: Daily Bread Food Bank, North York Women’s Shelter, WoodGreen Immigrant Services – by all accounts we’ve made a notable difference. In 2015 we expect this number to grow as we continue to develop our current relationships, and forge new ones.


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TOMAmeter March 16 – 22: The TOMAmeter Goes Dancing!

ABC’s Dancing with the Stars kicked off another season with its competitors taking the floor for the first time last week. Mentions of the competition show, which is in its 20th season, were strong enough to claim the #13 spot.

Word Cloud

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TOMAmeter March 9 – 15: Big Week for The Blacklist

NBC’s The Blacklist made an impressive jump of five places in our rankings this week and is now the 5th most mentioned program. After a brief slip last week, The Blacklist is now back in familiar territory at #5. With the exception of last week, The Blacklist has remained high on our list since its episode following the Super Bowl back in the beginning of February.

Word Cloud March 17

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It Takes a Village: Driving Innovation with Online Communities

They say it takes a village to raise a child, and now that I have a rambunctious one year old of my own, I completely agree. But as a researcher, I could not help but think this is also true of developing an innovation. It takes a helping hand and input from hundreds, if not…

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TOMAmeter March 2 – 8: FOX Continues to Build an Empire

After a six week absence, FOX’s Empire has returned to #2, coming in just behind AMC’s The Walking Dead. Empire has been growing every week as it builds toward it season finale, so look for the popular drama to remain at the top of the rankings as we head into spring.

March 8 word cloud

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TOMAmeter February 23 – March 1: Frank Underwood Returns to the TOMAmeter

A popular streaming service drama returned to Netflix last week and binge watcher or not, mentions of House of Cards proved to be strong. The program debuts at #10 this week which is an improvement on last season’s premiere when it placed at #18.

Word cloud February 23

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