Artcles Posted in 2014


Infographic: Cord Cutters Prefer Streaming

TV viewers without a cable, satellite or fiber-optic TV subscription consume content via paid and free streaming services (e.g., Netflix, Amazon Prime, Hulu or Crackle). A smaller proportion of this group also downloads TV programs, but streaming appears to be the preferred method of viewership.

Infographic services used by cord cutters-nevers (2)

Read More...

TOMAmeter October 20 – 26: Sons of Anarchy Keeps Riding Toward the Top!

FX’s Sons of Anarchy is driving toward its series final and also into the top half of our rankings. With the largest increase in our standing this week, Sons of Anarchy moved up nine spots to #10 and is the only fresh face in the Top 10 that was not in there last week. The…

Read More...

Why I’m Keeping Cable

I’m a Millennial, and a Digital Native. I also tend to DVR the vast majority of the shows I watch or download them via iTunes – currently, the only show that I watch live is Boardwalk Empire, other than the odd English Premier League match. Despite that, and all of the industry hubbub about a la…

Read More...

What HBO’s New Standalone Service Means

There will be a lot written in the next couple of days regarding HBO’s announcement that they will be launching a standalone streaming service in 2015. Here are some brief thoughts on this: It won’t be HBO Go. There’s too much value included in that package, and I believe HBO will want to play nice with the…

Read More...

TOMAmeter October 13 – 19: Big Week for the Freak Show!

FX’s American Horror Story returned to the air last week and mentions of the program were strong enough to vault it up from #8 to #5 on this week’s TOMAmeter. The zany cast of characters does however, have a tough act to follow as AMC’s The Walking Dead kicked off its newest season with some…

Read More...

The Journey of a Cord Cutter

Earlier today, I took part in a panel discussion during Cynopsis’ Future TV Summit in New York City during which I discussed four TV viewer profiles. The infographic (below) depicts these four types of TV viewers: Cord Lovers, Shavers, Nevers and Cutters. The majority remain paying subscribers to cable (Lovers and Shavers), but just over 1…

Read More...

On Concept Writing: How Consumers Consume Concepts

We spend a lot of time honing our concepts, making sure that the language is just right before going into a quantitative test. But how many of us have thought about how respondents (i.e., consumers) actually consume concepts? In this article, we’ll take a look at some R&D conducted by Ipsos InnoQuest that leveraged eye…

Read More...

TOMAmeter October 6 – 12: Superhero’s Surprise the Top 20!

FOX’s Gotham moved down to #3 this week and now has some superhero competition in our rankings this week. CW’s new superhero spinoff, The Flash, bowed on television last week and also debuted at #4 in this week’s TOMAmeter. Joining The Flash is CW’s returning superhero show, Arrow, which debuted at #14. The Flash wasn’t…

Read More...

Mike Colledge | The Success of the ALS Ice Bucket Challenge

The ALS Ice Bucket Challenge has been a huge success, raising awareness of the disease and significantly increasing donations. Social media streams were filled with video challenges for months – you’ve likely taken the challenge yourself or know someone who has! So we asked Canadians about their awareness, attitudes and action toward the challenge. Ipsos Reid’s Canadian Public Affairs President, Mike Colledge, shares insights on one of the most viral philanthropic marketing campaigns to date.

Read More...

TOMAmeter September 29 – October 5: The Walking Dead Crawls Back to the Top

FOX’s Gotham was only able to hold onto the #1 spot for one week before slipping down to #2, which has opened the door for AMC’s The Walking Dead to reclaim the top honor after a two week hiatus. The Walking Dead returns for its fifth season this coming Sunday. Elsa and the gang made…

Read More...
Page 3 of 11« First...234...10...Last »