Artcles Posted in 2013


TOMAmeter November 11-17: The Top 3 Hold on for the 4th Straight Week

After dropping out of the Top 5 last week, AMC’s Breaking Bad has moved back up 2 spots to #5, replacing NBC’s The Blacklist which has fallen 3 spots to #8. Coming in at #4 for the second straight week, FOX’s Sleepy Hollow has now remained in the Top 5 most mentioned programs for 9…

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TOMAmeter Quarter 3 Summary: Breaking Bad Owns the Third Quarter

If you have been following the TOMAmeter over the past few months it should come as no surprise that AMC’s Breaking Bad is the most mentioned program in the third quarter. With the final episodes airing during this time, fans of the program helped it move up 19 places from the quarter two rankings. Just…

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How to Capitalize on EFM

Remember the “Travel Agent?” How about the “Personal Tax Accountant”? These professionals were once necessary to book a flight or get the most out of your tax return. Now online tools have replaced both. My dad hired a lawyer to draft his will. I’ll go to Best Buy when I’m ready to do the same.…

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TOMAmeter November 4 – 10: A Newcomer Joins the Top 5

NBC’s The Blacklist has finally jumped into the Top 5 squeezing AMC’s Breaking Bad out for the first time in months. With the series finale well in the past, Breaking Bad has moved down three spots to #7 this week. Also sliding down the chart this week were FX’s Sons of Anarchy (also down 3…

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TOMAmeter October 28 – November 3: The Top 5 Holds Steady While The Blacklist Continues to Climb

Once again AMC’s The Walking Dead claims the top spot this week. But keep an eye on NBC’s fall breakout hit The Blacklist, which is sitting just outside the Top 5, moving up the 9th most mentioned program last week. FX’s Sons of Anarchy saw the biggest gain this week, jumping up six spots to…

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The Complete Picture: To Mystery Shop or Conduct Satisfaction Surveys?

One of the recurring themes I’ve heard from customer experience professionals is their company is not Mystery Shopping their front line employees because they have a Customer Satisfaction (CSat) program in place.  It is rather surprising how many believe that customer surveys and mystery shopping are interchangeable methodologies.  Although monitoring the customer experience through a…

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TOMAmeter October 21 – 27: The Big Bang Theory bursts into the #2 spot

While AMC’s The Walking Dead continues its reign in the top spot for the third straight week, we have a new program at #2 on this week’s TOMAmeter. CBS’ The Big Bang Theory moves up to #2 from #4. ABC’s Once Upon a Time saw the biggest jump in the standings this week, moving up…

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From Russia with Mixed Feelings?

Who’s ready for the next round of Olympic madness? I can’t wait to dive, oooppss, I mean half-pipe, into the wide world of sleep deprivation for two solid weeks. I dream of being an Olympian every day, and seek to better understand the subtle intricacy of a gold medal curling broom sweep, or the proper…

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Darrell Bricker at TEDxToronto: The Big Shift – Understanding the New Canadian

On September 26, 2013, Darrell Bricker – Chief Executive Officer, Ipsos Public Affairs, was one of a select number of presenters at Toronto’s fifth annual TEDx conference!

Watch Darrell’s presentation at TEDx on The Big Shift – Understanding The New Canadian.

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TOMAmeter October 14 – 20: The Walking Dead Survives Another Week in the Top Spot

For the second straight week AMC’s The Walking Dead tops our TOMAmeter. The rest of the Top 5 has also managed to hold onto their spots for another week, though FOX’s Sleepy Hollow continues to come up strong in our weekly rankings and may soon challenge AMC’s Breaking Bad for the #2 spot. Our biggest…

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