Artcles Posted in 2013


Ipsos Ideas: The Best of the Year

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For the January issue of Ipsos Ideas, we’re taking a look back at some of the most popular articles of 2012. We have you to thank for that. Based on our readership statistics, topics like digital advertising, social media, reputation, and big data captured your attention in the past year. And so we revisit these topics once more. No doubt, they’ll continue to captivate you in 2013.

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Free Research Isn’t Free

In the fourth video of the “You Have a Right to Know” series, Darrell Bricker, Global CEO of Ipsos Public Affairs, explains the rationale behind ‘free’ polls, including what questions journalists should ask before covering the results, and how to spot a rogue poll.

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