Artcles Posted in 2013


Understanding Programmatic Digital Ad Buying

Digital advertising used to be purchased and sold 100% manually. Those with ads to sell, such as Yahoo! and MSN, would pitch their content and associated ad inventory and targeting solutions to advertisers and agencies. It worked in the other direction as well. Agencies and advertisers would put our RFPs requesting access to certain audiences in certain contexts.

As ad networks and the alphabet soup of associated and emerging platforms such as DSPs, SSPs and RTB systems developed, programmatic buying has become more commonplace.

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Ipsos Ideas: Advertising, Consumers, Reputations

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The ultimate goal of market research is to make sure that you have a comprehensive understanding of all the elements impacting your brand. Better information means better decisions. Our aim at Ipsos is to constantly add to the conversation around consumers, brands, and the marketplace. And that’s what the February issue of Ipsos Ideas is all about.

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My Funny Valentine? Men and Women on the Subject of Valentine’s Day

Well, sometimes you have to look at the data… and just believe it… as crazy as it may seem.

At first glance, our editorial team chuckled when we saw the results from our most recent eNation survey examining how consumers were going to spend Valentine’s Day.

Yikes, are men this out of touch with the needs and desires of the women in their lives?  Are women this passionate about the celebration of Valentine’s Day with their significant other, and spending time with others?

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What Women Want… From Media

In the fourth quarter of 2012, Ipsos MediaCT released the second edition of Understanding Women Today, a large-scale study for the advertising sales division of Time Warner Cable.

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What are the top issues concerning Canadians?

With a new year ahead, our January edition of Public Perspectives focuses solely on the issue priorities of Canadians. The report provides an in-depth look into the most important issues of Canadians by gender, age, income and region. Below is a quick snapshot of the findings:

Comparing the issue priorities of Canadians and U.S., the report reveals we share the same top three issue concerns – healthcare, unemployment and jobs, and taxes. For Canadians, healthcare (43%) holds top spot, followed closely by unemployment and jobs (41%), while taxes (31%) trail behind.

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Promises, Promises…

It’s a New Year, and the promises and commitments made by many Americans for 2013 have already been broken, abandoned, or pushed till February.

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10 Things You Don’t Know About How Customers Use Smartphones

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Ten years ago, those select people that carried a cell phone did so mostly for making and taking phone calls. How primitive we were. Now flash forward to the 2010s and it seems that almost everyone has a smartphone and they’re doing much, much more with it than calling home to see if there’s enough milk in the fridge. Wouldn’t you love to know what they are doing their smartphones? Of course, you would, because what you don’t know can hurt you.

So based on our research, here are ten things you need to know about how your customers are using their smartphones. The list has a few points that will prove invaluable to your future marketing efforts.

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What Car Buyers Want

In Ipsos’ December Thought Starter, part of what we illustrate is the obvious and self-evident opinion of US citizens intending to purchase a car in the next 3 months. But… we also learn a lot about some underlying needs which are forcing global auto manufacturers to evolve their models, designs, and cars in the years to come.

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Optimism Abound for 2013 – Infographic

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Optimism Abound for 2013

Optimism for 2013 is high among participants in a new 23-country poll by Ipsos for Reuters News

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Optimism is high among participants in a new 23-country poll by global research company Ipsos for Reuters news.

Eight in ten agree (80%, up 8 points since 2011) they are optimistic that 2013 will be a better year than 2012. This optimism is mirrored by a similar spike in those optimistic that the global economy will be stronger in 2013. Even though only half (49%) agree, the measure represents an eight-point improvement since last year.

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