Artcles Posted in 2012


Why Fantasy Football Is Relevant to Marketing Research

I won’t bore you with an article about fantasy football (though as of this writing, I just have to say…I am awesome).  Instead, I noticed something the other day that I thought worth sharing.  Next to the game score for the week, there was a button that said “recap.”  I clicked it, and you can read below what I found.

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Reflections: Building Brand Desire In-Store

Every time your consumers walk into a store, they face an endless array of shopping options. Even though they are motivated to buy, the challenge is getting them to pick your brand over all of the others. How do you jump out at them and make that leap from to shelf to shopping cart, to sale and repeat? We explore ideas and strategies in the latest Reflections from Ipsos ASI.

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This Is Very Important

It isn’t often that you see a sign like this: THIS IS VERY IMPORTANT. There’s a message that will stop you in your tracks and prompt you to read more. Many of us at Ipsos did, especially when we realized, with delight, that our colleague’s article was named as The Most Important Presentation at Esomar Congress.

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Taking A Holiday Pulse

The holidays are the biggest sales season of the year – I know that personally by the line-ups I’ve stood in to see the smile on my kids’ faces come Christmas morning. But as a researcher, I also know that most marketing plans were set earlier in the year, and not necessarily reflective of new…

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Quebec Sovereignty Referendum: What Canadians Think Now That a New Parti Québécois Government is in Place?

The election of the Parti Québécois on September 4th as the new government of Quebec under the leadership of incoming premier Pauline Marois marks the first separatist government in nearly a decade.

On behalf of Global Television and Postmedia News, we conducted a poll to find out what Canadians – both inside and outside Quebec – think now that a new Parti Québécois Government is in place.

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Ipsos Ideas: Reflecting Forward…

One year ago, we did something to make research a whole lot better for you. But Ipsos is a forward looking company, and while last year’s acquisition of Synovate was a game changer, we’d much rather help you look to the future. Once again, we bring you Ipsos Ideas. This issue offers insights into digital advertising, global banking and our obsession with media and technology – offering new ideas and the latest findings.

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Kids and Social Media

Kids today are growing up in a quickly evolving media ecosystem. What impact will this media and technology environment have on their overall development? How are kids and families using new platforms in their everyday lives? What does childhood look like in the digital age?

The Ipsos MediaCT LMX Family Study data reveals the special role social media plays in the lives of kids aged 6-12.

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Ipsos Ideas Sidebar Module

Passive Measurement At Ipsos, we’ve developed a platform to monitor the online and mobile activities of consumers in real-time using passive technology.

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Storm Clouds on the BRIC Horizon: Falling consumer optimism in Brazil, Russia, India, and China

The economic meltdown of late 2008 and early 2009, while global in nature, most squarely affected Europe, the United States, and more generally the industrialized world. In many of these places, consumer optimism fell between 30 and 40 points and has been very slow to recover since. Such dampened consumer enthusiasm, in turn, equated into serious household de-leveraging and reduced interest in spending on non-essentials goods and services. In contrast, this economic scenario only marginally affected consumers in emerging markets and, in particular, the BRIC countries. Indeed, at the same time the industrialized world was collapsing, consumer optimism and spending in emerging markets reached a fevered pitch. Many proclaimed a new world order with a new South-South economic axis. Within this context, most captains of multinationals had an emerging market strategy to help mitigate the uncertainties in Europe and the US.

That was then. What, though, is the state of global consumer sentiment today in 2012?

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