Artcles Posted in 2012


Data Collection | You Have A Right To Know


Darrell Bricker, Global CEO of Ipsos Public Affairs, discusses data collection.

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Ipsos Ideas Monthly Update

This month’s issue of Ipsos Ideas: Using ‘Exclusivity’ to Drive Customer Growth The Future Is Bright Going The Extra Mile: A Case Study Learn More

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Sampling & Weighting | You Have A Right To Know

In the second video of the “You Have a Right to Know” series, Darrell Bricker, Global CEO of Ipsos Public Affairs, explains the science of Sampling and Weighting, including Margin of Error.

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Vantis*Express: Home Edition

In November, Ipsos is running a special Home Edition of our traditional Vantis Express tool among homeowners. This special run is designed for our durable goods clients who design products that make consumers’ lives better every day at home.

 

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Ipsos Gets it Right Again!

On November 6, Americans went to the polls for the 2012 U.S. Presidential Election. When the final results were in, it was clear that Ipsos Public Affairs was a winner as one of the election’s most accurate pollsters!

Ipsos Public Affairs, together with Thomson Reuters, found themselves in the winner’s circle following Tuesday’s 2012 U.S. Presidential Election having accurately predicted the outcome.

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Questionnaire Design | You Have A Right To Know

In the first video of the “You Have a Right to Know” series, Darrell Bricker, Global CEO of Ipsos Public Affairs, explains the art of questionnaire design, including the finer points of questionnaire wording, scales and the priming effect.

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Ipsos Ideas: Good Ideas in Store

It’s business as usual here at Ipsos as we launch the November issue of Ipsos Ideas. What that really means is helping you to get creating, selling, producing, innovating, and improving. And to do that right, you need great ideas backed by sound research.

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Scare Tactics

If companies put half the innovation and creativity into their regular process that they put into Halloween (or Easter, for that matter) in and outs we would be awash in mind-blowing new products.  This is what happens when you remove some of the typical ROI constraints in which companies are awash – you end up actually generating ideas that leap over those constraints, and create a category that is growing rapidly rather than one that is cost-reducing itself to death.

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Public Perspectives: The NAFTA Partners

In the October edition of Public Perspectives we shift our focus to the NAFTA partners. For this report, citizens in the United States, Canada, and Mexico assess their happiness, country direction and issue concerns. The report provides an in-depth look into the similarities and differences between the NAFTA partners across these topics and more.

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Why Fantasy Football Is Relevant to Marketing Research

I won’t bore you with an article about fantasy football (though as of this writing, I just have to say…I am awesome).  Instead, I noticed something the other day that I thought worth sharing.  Next to the game score for the week, there was a button that said “recap.”  I clicked it, and you can read below what I found.

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