Is Brexit a Reflection of What is to Come?

The Brexit vote appears to have caught some leaders and pundits off guard. But it shouldn’t have, especially given that trust in government/leadership worldwide has dropped 7 points since 2012. Furthermore, a majority of citizens worldwide believe their governments/leaders are in power for themselves, while only about four-in-ten believe that their governments/leaders are in touch,…

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TOMAmeter May 2016 – Game of Thrones Mania Hits Its Peak

The end of the 2015-2016 broadcast season and the start of the summer TV season brings the annual tradition that is Game of Thrones-mania to the forefront of  the TV world. Game of Thrones took the #1 spot across almost all demographics, with The Walking Dead following close behind. Other big movers for the month…

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It’s Nativism: Explaining the Drivers of Trump’s Popular Support

Introduction A year ago who would have believed it—Trump the presumptive nominee for the Republican party! For the longest time, most expected Trump would implode. But to the prognosticators chagrin this did not happen. I personally began to question my own assumptions about Trump during the summer of 2015. At that time, Trump was in…

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Little League Games: The New Happy Hour

As Jamie Foxx and T-Pain prophetically once told us all, “blame it on the alcohol”. This begs the question: what have we done? Well, the answer is: lots. Alcohol is now commonplace in many aspects of daily life, from the now-standard yet extensive Bloody Mary bars at brunch to the three martini lunches with Bob…

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Teacher, who’s Wally Street and why did he steal my parents’ money when he crashed?

Before joining the world of market research, I was a financial advisor and ran my own office for a large financial services firm. In order to prepare me for this, I had to undertake an intense training program, where I learned about bears, bulls, calls, puts, dividends, diversifying portfolios, balanced mutual funds, and the list…

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Trump is a symptom of the decline of American institutions

Donald Trump (and to a lesser degree Bernie Sanders) are contemporary political phenomenon. The two outsider candidates — one having essentially won a major party nomination, the other still mounting a significant challenge– have enjoyed more success than any other “outsider” candidate in a generation. The question we hear more often than any is: how…

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TOMAmeter April 2016 – Game of Thrones is Coming

The month of April brings with it the rise of HBO’s Game of Thrones, which fell just a few mentions short of AMC’s The Walking Dead despite only premiering toward the back half of the month. In fact, among several key demographic groups, including P18-49, Game of Thrones surpassed AMC’s zombie show for the month.…

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Poll Modeling Says: No, Bernie Sanders Is Not More Electable

Bernie Sanders, facing a virtually insurmountable climb to win the Democratic nomination through pledged delegates, has turned to trying to convince superdelegates that he is more electable. Sanders is doing this by pointing at current polling which does indeed show him performing stronger against Donald Trump or the other Republicans than Hillary Clinton. As a pollster, I’d like to make sure folks understand that this “theory” is got more than a touch of wishful thinking in it.

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Mental Health on the Minds of Canadians

Mental health is becoming an increasing challenge as the proportion of Canadians who are classified as “High Risk” on Ipsos’ Mental Health Risk Index inches up over the last year — from 33% to 35%. Three-in-ten (29%) Canadians also report that their mental health has disrupted their lives in some way in the past year.…

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TOMAmeter March 2016 – March is Netflix’s Month

Late February and March brought a whole lot of new programming, and as a result, several new programs from Netflix entered the TOMAmeter for the month of March. Among the big movers and shakers, we see that Fuller House, which debuted on February 26, as well as House of Cards, which debuted its fourth season…

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