To Grill or Not to Grill

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To grill, or not to grill, that is the question my dear Ophelia? I know, I know wrong Shakespeare character.

In a recent Ipsos Public Affairs survey, Is Outdoor Cooking America’s Favorite Summer Pastime?, we explore America’s passion for grilling, spending time with friends, and enjoying a refreshing summer cocktail. It seems as if quite a bit of us escape the kitchen heat for the backyard grill. Eight in ten (81%) cook outside during the summer months, on average about six times per month, and almost 1 out of every 2 Americans (49%), feel cooking outside is the #1 best thing about preparing meals at home during the summer.

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TOMAmeter June 22 – 28: The Last Ship Sails Into The Top 10!

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Last summer’s blockbuster hit returned for its second season and also returned to the TOMAmeter rankings. TNT’s The Last Ship debuted at #8 in our rankings this week, which is the programs best performance to date.

Another program back for its second season is HBO’s True Detective. The popular paid cable drama returned with another star studded cast and mentions of said program were strong enough to propel it to #12 this week. This is the programs 4th entry into the TOMAmeter since the program premiered back in January 2014.

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American Partisan Support for U.S. Iran Policy

Foreign policy is traditionally a strength of the Republican Party. Americans often prefer Republican positions on international issues particularly in situations that involve conflict. However, part of the core rationale for Barack Obama’s candidacy in 2008 was his opposition to the war in Iraq. Can history repeat itself and can Obama’s nuanced approach to foreign…

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Health & Wellness Going to the Dogs

I’m as confused as the next person about what I should be eating and drinking. Is red meat good for me, or not? Will coffee and beer make me die young, or give me super powers (I’m really, really hoping for the latter, as I’ve been training hard)? It seems like every day there’s another…

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Education levels among U.S. Elected Officials Part Two

By Saide Ashaboglu Last post (link) we discussed how U.S. politicians’ education levels differed from the general population, which yielded an interesting comparison.  Fora second deep dive, we decided to look at differences between the Democratic and Republican parties. The politicians we looked at hold office as Representatives, Senators, and Governors. One question that intrigued…

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Adding Fuel to Your Creative Fire

In the business of nurturing great creative ideas, there’s little question that marketers want to know what consumers think of our creative efforts, but often it’s a question of when we find out that can help make an idea better. One of the fastest growing trends in market research is getting consumer insight when it…

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TOMAmeter June 15 – 21: Under the Dome Moves Up Into The Top 10!

CBS’ Under the Dome returns for its third season this week and mentions of the program were strong enough to boost it into the Top 10. After a seven place increase, the summer hit is currently the 8th most mentioned program this week.

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Values of Observational Research

Fundamentally, research is about answering questions.  Want to find out why are plants green? Do some research with a botanist. Want to know how gravity works? Do some research with a physicist. Want to know who won the 1977 World Series? Do some research with a historian.  But if we have a question about what…

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2016 Turnout Projection Update – June 2015

In recent posts I’ve outlined how we plan to use our Reuters/Ipsos survey data to forecast turnout for the 2016 presidential election and shown where we stand – with our way too early estimate – as of May 2015. In this post, I’d like to bring in some other proof points, expand our analysis a bit and update our turnout projections.

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Those Crafty (Beer) Millennials!

Millennials seem to be changing everything these days. Their spending power alone gives them the right to dictate what succeeds or bombs miserably in today’s marketplace. Take the craft beer category for example – it has exploded due to millennials revolting against traditional beer brands in favor of unique flavor profiles, local brew options, seasonal…

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