Spotlight on Advertising with Gordon Bingham

Gordon Bingham, President of Ipsos ASI Canada shares the vision for launching our new quarterly newsletter, as well as reviewing the content of this inaugural issue.

Fifa World Cup Advertising

Leveraging the passion of the World Cup for your brand

Leveraging the passion of the World Cup for your brand (click image for full size view)

TOMAmeter September 8 – 14: Familiar Face Rides into the Top 5!

FX’s Sons of Anarchy returned for its final ride this past week and rode a hot premiere right into the Top 5. Sons of Anarchy came in at #4 which is the highest placement we’ve seen during the program’s illustrious … Read More…

TOMAmeter September 1 – 7: Fresh Faces Invade the Top 20!

A handful of fall programs started to make moves in our ranks this past week. ABC’s Once Upon a Time, NBC’s The Blacklist,and CBS’ Criminal Minds debuted at #9, #10 and #11 respectively. Joining the returning fall programs in the … Read More…

Americans Open Their Wallets as Schools Open Their Doors

My Auntie Lena was a strange bird.  She never missed a holiday sale the day after a holiday.  “Mom, where’s Auntie Lena today?  Well it’s December 26th.  She’s probably at Walmart or Yankee Candle stocking up on 40% marked down … Read More…

TOMAmeter August 25 – 31: Big Week for Emmy Winners!

Last week the Emmy Awards handed out trophies to some of our TOMAmeter’s most steady performers. Mentions of the award show, which aired on NBC, were strong enough to bump it into the Top 20 at #7, while multiple wins … Read More…

TOMAmeter August 18 – 24: Gotham’s on the Rise

As much as we wish summer could continue, fall is just around the corner, which means a new slew of programming on the broadcast giants. FOX’s Gotham has been a steady performer in the Top 20 over the past month … Read More…

Trudeau’s Liberals Gain Momentum: Are Canadians Ready for Change?

Since the 2011 federal election Justin Trudeau’s Liberals have gained in intended vote from 19% to 38% and now lead Stephen Harper’s Conservatives (31%) by 7 points.

Trudeau’s 19 point gain comes from both the Conservatives (down 9 points) and the NDP (24%) down 7 points since the 2011 election.

If the magic number for a majority is 40% the Liberals under Trudeau are in striking distance but does the Liberal rise represent a shift in Canadian’s expectations of government? Do we want the Liberals back in power because we have come to the realization that there is value in government? Do we believe that the problems we face, be they, declining health services, income inequality, global warming or an economy that is slow to create jobs across the country will be solved by a more active government? Or are we merely tired of the old and looking for a new style of leader and government?

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The Evolution of Social Media Discussing Politics and Public Policy (2010-2014)

After more than a decade of sharing, the social media landscape continues to evolve with multiple platforms competing for our attention. Facebook, Twitter, and LinkedIn are becoming household names and a space for conversation on a range of topics. Over the past four years, the number of Canadians discussing social issues, public policy and politics online has grown sharply.

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TOMAmeter August 11 – 17: Discovery’s Shark Week Makes a Jaw Dropping Return

Discovery’s popular special, Shark Week,has chomped its way into our rankings, coming in at #16. However, the popular event could not best last year’s debut when the week long series came in at #11. Mentions of Shark Week last year … Read More…

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