Canada’s Need to Address the Growing Digital Adoption Divide

A Canadian digital strategy has been slow in coming.  The 2016 Budget saw a commitment of $500 million over a five-year period to support Canada’s priority to extend and enhance broadband access in rural and remote areas. As Canada’s new Innovation Agenda is consulting Canadians on how Canada can compete in the digital world, we…

Read More...

Energizing the Base: Trump’s Immigration Policy and Its Effect

Over the last week or so the polls have narrowed: where Clinton had an 8-point lead over Trump, they are now in a near dead heat. The question, of course, is why?  The reasons, in my mind, are diverse yet interrelated. First, part of this narrowing is the natural regression to the mean which we…

Read More...

Road Rules or Road Rage?

The rules of the road used to feel sacrosanct. They were taught as best-practice to the first drivers of our Interstate highway system. A 1960s driver’s education film produced by General Motors used a traffic helicopter to show the impacts of bad driving behavior in that relatively new context. One section focuses on the all-important…

Read More...

Let Your Innovation Garden Grow

I often tell my clients that innovating is like being a gardener: When you use the right tools at the right time, amazing things happen. But if you use the wrong tools at the wrong time, you’ll end up disappointed. For instance, Stimulated Test Markets (STMs) are a very common tool used as part of…

Read More...

Does Clinton’s 8-Point Lead Look Softer Than at First Blush? Clinton v. Trump on Policy & Personal Quality Matchups

Only 83 days until Election Day! It has been a rough couple of weeks for Trump and a correspondingly good few for Clinton.  She leads Trump by an average of about 8 points, looking across all the polls. As we head into this final stretch, key qualities—both policy positions and personal attributes—will come into greater…

Read More...

Why Likely Voters

A few weeks ago, the Reuters/Ipsos poll, along with other pollsters, began reporting on likely voters in addition to registered voters. In past years, we would make this change and go about our day with little comment, but as polling is increasingly scrutinized, and given Ipsos’ total commitment to transparency, we think it’s important to…

Read More...

TOMAmeter July 2016: Seasonal Events Start to Take the Spotlight

With the Olympics just a month away, it’s no surprise to see that the 2016 Rio Olympics is the latest new entry into the TOMAmeter at #6, as pre-Olympics previews and Olympics trials wrap up and athletes begin to travel to Brazil. Coverage of the Olympics will be at its peak during the month of…

Read More...

Third Parties and Their Effect: Talking Points for the Diane Rehm Show

Party Identification Long-term decline in identification with either party: Democrats and Republicans Increase in identification as Independent 2016 seems to have frayed these party bonds even more: especially for Republicans But not yet sure if this is just short-term, or a long-term trend Third Parties in Global Context There is more experience with the effect…

Read More...

The Rationale Behind the Redesign of the Reuters/Ipsos Presidential Ballot Question

Since early June, our Reuters/Ipsos horse race ballot question (Clinton versus Trump) has shown a larger spread (Clinton-Trump) than the average of the market. Specifically, over this time our poll has given Clinton, on average, a 10-point lead, while that of the market has been narrower at 5-points. So why the difference? We analyzed a…

Read More...

The Unlikable Duo: Trump and Clinton

The present consensus among pundits is that Trump has lost serious momentum since shoring up the minimum number of delegates in early May. Is there any truth to this? The short answer is yes. Trump has lost steam since May. Indeed, after early gains in his favorability scores, they have been flat, hovering in the…

Read More...
Page 1 of 46123...1020...Last »