Americans Spring into Self-Improvement


If you could only change one thing this year, which of the following areas would you choose? Before you answer… Winning Powerball, Sailing to Greece, or receiving a lifetime gift certificate for free Chinese food at Imperial Garden, are not on the list of answers. Does that make it tougher? For me, maybe, but for the rest of the USA, probably not.

In a recent survey conducted by Ipsos Public Affairs, “Americans Spring Into Self-Improvement: 2015 Goals”, we ask the tough questions which challenge your waistline balance, and passbook saving account balance.

Read More...

TOMAmeter April 13 – 19: A New Victor Has Been Crowned!

HBO’s Game of Thrones returned for its fifth season and mentions of the program helped overthrow AMC’s The Walking Dead from the top spot. Game of Thrones reaches #1 for the first time since June 2014, while The Walking Dead drops out of #1 for the first time since January of this year. The Walking Dead has been #1 for 27 out of the past 30 weeks.

April 19 cloud

Read More...

Love, Brands and the Pacific Northwest

The Pacific Northwest. It’s a region that fosters an environment of creativity and experimentation so powerful that it has produced breakthrough companies like Amazon, Nike and Starbucks. It’s truly like no other place, so our team of researchers at Ipsos was pretty curious to find out which brands are most cherished by those that call…

Read More...

“Share of Buttons”? Yeah, that’s a Thing Now.

Last night, I logged onto Amazon looking for a new book to download (let’s all just assume it was something really smart about innovation strategy and not the latest Young Adult dystopian future novel series, shall we?). As soon as I logged on, I was presented with a home screen image of a hand, holding…

Read More...

TOMAmeter April 6 – April 12: Don Draper Returns!

The final season of AMC’s hit drama Mad Men kicked off last week and mentions of the program helped place it at #12 in our Top 20. Mad Men has not made an appearance in our TOMAmeter since the beginning of June 2014.

Cloud April 13

Read More...

TOMAmeter March 30 – April 5: Winter is Coming!

HBO’s popular drama, Game of Thrones, is less than a week away from its season 5 premiere and mentions of the program are strong enough to boost it up to #2 this week. The two place increase was not strong enough to surpass AMC’s The Walking Dead, which just concluded its stupendous fifth season. These two popular programs will be vying for the top spot over the course of the next few weeks.

Word Cloud April 6

Read More...

Getting Innovation ‘Unstuck’

In most mature categories, there’s a common pattern: there are pretty clear Tier 1 and Tier 2 companies, and there are worrisome smaller players. Worrisome because they have an edge – the benefit of not being all things to all people – or because they do something that the top players just can’t seem to…

Read More...

TOMAmeter March 23 – 29: It’s All Good Man!

AMC’s Better Call Saul is building toward the end of its dramatic first season and mentions of the program show are growing! After falling out of the Top 20 last week, Better Call Saul reemerged as the eighth most mentioned program this week, the highest it has been in five weeks. With the finale just around the corner, look for the freshman drama to remain in the top half of the rankings.

Word Cloud March 31

Read More...

Have Your Say on the IMHOIpsos Forum for Engaged Canadians

We ask Canadians all kinds of questions every day. Some questions are for our clients, others are for us. For the most part it’s a one way street – we ask, they answer – which is why this year we launched a new online discussion forum for two-way dialogue on important issues of the day.…

Read More...

Helping Hands – our ASI Toronto team gives back to the community

As busy as we are these days, it’s easy to lose sight of those who are less fortunate or in need of help. Ipsos Helping Hands is an ASI Canada initiative that refocuses our attention on the importance of giving back to the community. Through Ipsos Helping Hands, we create and leverage relationships with non-profit/charitable organizations, providing staff meaningful volunteer opportunities by means of a day off to volunteer during the workweek. In 2014, our inaugural year, we partnered with 3 local Toronto organizations: Daily Bread Food Bank, North York Women’s Shelter, WoodGreen Immigrant Services – by all accounts we’ve made a notable difference. In 2015 we expect this number to grow as we continue to develop our current relationships, and forge new ones.


Read More…

Page 1 of 33123...1020...Last »