The Rationale Behind the Redesign of the Reuters/Ipsos Presidential Ballot Question

Since early June, our Reuters/Ipsos horse race ballot question (Clinton versus Trump) has shown a larger spread (Clinton-Trump) than the average of the market. Specifically, over this time our poll has given Clinton, on average, a 10-point lead, while that of the market has been narrower at 5-points. So why the difference? We analyzed a…

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A Vitamin a Day… Doesn’t Keep the Doctor Away?

For better or (more likely) for worse, I tend to have an “all or nothing” type of personality. And as of late, my health is my focus. With this in mind, I’ve mixed up my gym routine as my goal is to tackle a triathlon this year. I’ve been eating more nutrient-packed foods, and have…

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The Unlikable Duo: Trump and Clinton

The present consensus among pundits is that Trump has lost serious momentum since shoring up the minimum number of delegates in early May. Is there any truth to this? The short answer is yes. Trump has lost steam since May. Indeed, after early gains in his favorability scores, they have been flat, hovering in the…

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Canadian Views on the North American Free Trade Agreement

On the eve of the Republican Convention and as Donald Trump (if elected President) is poised to renegotiate or break NAFTA, we asked Canadians how they feel about the agreement that has governed US/Canada/Mexico trade since 1994. Overall Canadians support NAFTA more than ever (now at 79% vs 64% in 2001).  Canadians are also more…

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TOMAmeter June 2016 – Game of Thrones Continues to Rule the Roost!

With season 6 of Game of Thrones ending in June 2016, the show continued to be at the top of the Top 20’s list, with Orange is the New Black coming in second following its June 17th premiere on Netflix – a big rise from the #9 rank it had last month. Though Game of…

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Is Brexit a Reflection of What is to Come?

The Brexit vote appears to have caught some leaders and pundits off guard. But it shouldn’t have, especially given that trust in government/leadership worldwide has dropped 7 points since 2012. Furthermore, a majority of citizens worldwide believe their governments/leaders are in power for themselves, while only about four-in-ten believe that their governments/leaders are in touch,…

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TOMAmeter May 2016 – Game of Thrones Mania Hits Its Peak

The end of the 2015-2016 broadcast season and the start of the summer TV season brings the annual tradition that is Game of Thrones-mania to the forefront of  the TV world. Game of Thrones took the #1 spot across almost all demographics, with The Walking Dead following close behind. Other big movers for the month…

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It’s Nativism: Explaining the Drivers of Trump’s Popular Support

Introduction A year ago who would have believed it—Trump the presumptive nominee for the Republican party! For the longest time, most expected Trump would implode. But to the prognosticators chagrin this did not happen. I personally began to question my own assumptions about Trump during the summer of 2015. At that time, Trump was in…

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Little League Games: The New Happy Hour

As Jamie Foxx and T-Pain prophetically once told us all, “blame it on the alcohol”. This begs the question: what have we done? Well, the answer is: lots. Alcohol is now commonplace in many aspects of daily life, from the now-standard yet extensive Bloody Mary bars at brunch to the three martini lunches with Bob…

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Teacher, who’s Wally Street and why did he steal my parents’ money when he crashed?

Before joining the world of market research, I was a financial advisor and ran my own office for a large financial services firm. In order to prepare me for this, I had to undertake an intense training program, where I learned about bears, bulls, calls, puts, dividends, diversifying portfolios, balanced mutual funds, and the list…

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