A Caveman’s Shopping Journey in the 21st Century

We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting. I am often approached by clients for the…

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TOMAmeter July 20 – 26: Empire Rising in the Top 20!

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FOX’s Empire had some season 2 casting news come out recently and Emmy buzz surrounding the program was enough to boost it up six places to #6 this week. This is the highest ranking the program has received since the week of April 20th when it was also the 6th most mentioned program in our TOMAmeter.

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Unfreezing Consumers to Heat Up New Product Sales!

Companies have long assumed that if they build a better mousetrap and effectively communicate the benefits, consumers will come. Most companies’ efforts, therefore, are centered on the development and optimization of new products and/or services. Developing a superior product, however, is only half the picture. For a new product/service to be adopted, consumers have to…

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TOMAmeter July 13 – 19: Mr. Robot Hacks Its Way Into the Top 20!

USA’s freshman drama Mr. Robot has been gaining steam over the past few weeks and mentions of the program were finally strong enough to lift it into the Top 20 for the first time. Mr. Robot makes its debut at #19 and is USA’s first program in the Top 20 since Suits back in August…

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TV Guide: What’s Up Next for Viewers?

Television is a bit of an antiquated concept these days. What we see on our screens is now delivered in so many different ways, and to so many different devices, that from a marketing and advertising perspective we are forced to stop thinking about “television” and rather, think more about “video content”. Marketers need to…

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Ulta vs. Sephora, a Shopper Loyalty Battle Royal

Choosing where to shop for makeup is a very personal decision. Here in Chicago there are a lot of options, but in my mind there are two main competitors: Ulta and Sephora. When I first moved to Chicago seven years ago, Ulta dominated the market, and I suppose that makes sense given it is a…

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TOMAmeter July 6 – 12: Shark Week Takes a Bite Out of the TOMAmeter!

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The popular weeklong event is back again and mentions of Discovery’s Shark Week were strong enough to propel it into the Top 20, where it settled at #15. This debut is on par with the 2014 premiere when it came in at #16 during the week of August 8th. An early exit may be in the future as Shark Week was only able to nibble on the rankings for one week in each of the past two years.

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TOMAmeter June 29 – July 5: It’s a Zoo in the Top 10 This Week!

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As mentioned in this space last week, CBS’ Zoo was destine for big things if the past was any indicator. The new drama makes its TOMAmeter debut at #7, which follows last summer’s network premiere, Extant (#4) and 2013’s Under The Dome (#1), during each respective premiere week.

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To Grill or Not to Grill

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To grill, or not to grill, that is the question my dear Ophelia? I know, I know wrong Shakespeare character.

In a recent Ipsos Public Affairs survey, Is Outdoor Cooking America’s Favorite Summer Pastime?, we explore America’s passion for grilling, spending time with friends, and enjoying a refreshing summer cocktail. It seems as if quite a bit of us escape the kitchen heat for the backyard grill. Eight in ten (81%) cook outside during the summer months, on average about six times per month, and almost 1 out of every 2 Americans (49%), feel cooking outside is the #1 best thing about preparing meals at home during the summer.

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TOMAmeter June 22 – 28: The Last Ship Sails Into The Top 10!

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Last summer’s blockbuster hit returned for its second season and also returned to the TOMAmeter rankings. TNT’s The Last Ship debuted at #8 in our rankings this week, which is the programs best performance to date.

Another program back for its second season is HBO’s True Detective. The popular paid cable drama returned with another star studded cast and mentions of said program were strong enough to propel it to #12 this week. This is the programs 4th entry into the TOMAmeter since the program premiered back in January 2014.

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