Formulating Likely Voters — Ipsos’s Approach

In the reporting of public opinion, there are few widely-discussed concepts that are as confusing or misunderstood as “likely voters”. Many poll observers think likely voters are a hard and fast classification with clear definitions; this could not be further … Read More…

TOMAmeter January 19-25: Can the Patriots vs. the Seahawks Defeat The Walking Dead?

The battle between New England and Seattle is right around the corner but the biggest competitor this week is AMC’s The Walking Dead. Mentions of the NFL/Super Bowl were strong enough to propel the big game up five places to rank just behind the zombie drama. Mentions should grow before kickoff this Sunday so look for changes at the top much like what we saw after last year’s championship game.

Word Cloud jan 27

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Are Gas Prices Pumping Up Consumer Spending?

I’ve never fancied myself as a DJ Scream fan, but when he rips into his anthem ballad, “How low can you go, how low can you go”, how can any of us not get down with the total awesomeness we … Read More…

TOMAmeter January 12-18: Empire Makes a Case for the Crown!

Building on its impressive debut last week, FOX’s Empire continued its climb toward #1 only to fall one spot short. The three spot jump to #2 puts the broadcast program just a few mentions behind AMC’s The Walking Dead. If Empire manages to surpass the longtime frontrunner, it would be the second Fox program to claim the #1 spot. The first was Gotham, which did so back when it premiered in September.

Word Cloud Jan 20

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TOMAmeter January 5-11 2015: Big Week for Mid-Season Debuts!

FOX’s Empire made an impressive debut in our rankings this week, climbing all the way up to #5. ABC witnessed similar success with their musical comedy Galavant, as well as their new drama Marvel’s Agent Carter as the two programs made their introductions to the Top 20 at #9 and #13 respectively.

Word Cloud Jan 12

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TOMAmeter December 29 – January 4 2015: Playoff Time in the TOMAmeter!

With the NFL playoffs kicking off this weekend and the Super Bowl under a month away, mentions of the NFL/Super Bowl have improved the program’s placement in our standings this week by nine spots. The NFL/Super Bowl is now the 6th most mentioned program on our TOMAmeter.

Word Cloud Jan 6

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‘Tis the Season… for Reflecting on the Power in Sports in Modern Lives

Ahhh, the holidays. A time to reconnect with family and friends, a time to eat and shop, and for many, a time to watch sports. A lot of sports. Several of our latest studies reinforce just how central sports are … Read More…

What’s the Deal with Black Friday Shopping?

Arrrggghhh… it’s Black Friday, it’s Black Friday! I’ve got to get to www.blackfriday.com and click on the massive red button that says “Hot Deals” before I hit the stores, crash the registers, and stuff the presents into my brown AMC … Read More…

TOMAmeter December 8 – 14: Top Shows Fall During Winter Break

Our Top 5 shows have held strong week-to-week – in particular, AMC’s The Walking Dead maintained its #1 position for the twelfth straight week, while CBS’ The Big Bang Theory kept second place for nine consecutive weeks.

Word Cloud December 18

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2014 U.S. Elections Recap

Ipsos Public Affairs had a busy 2014 full of electoral research centered around the 2014 U.S. midterm election. In fact, we – in partnership with Thomson Reuters – likely have the most complete electoral research program in the United States … Read More…

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