TOMAmeter December 8 – 14: Top Shows Fall During Winter Break

Our Top 5 shows have held strong week-to-week – in particular, AMC’s The Walking Dead maintained its #1 position for the twelfth straight week, while CBS’ The Big Bang Theory kept second place for nine consecutive weeks.

Word Cloud December 18

Read More…

2014 U.S. Elections Recap

Ipsos Public Affairs had a busy 2014 full of electoral research centered around the 2014 U.S. midterm election. In fact, we – in partnership with Thomson Reuters – likely have the most complete electoral research program in the United States … Read More…

Canadians’ Views on Pension Plans

An aging work force, longer life expectancy, and declining birth rates are changing the retirement equation that Canadians might once have taken for granted. We asked Canadians how much they know about their pension or retirement plan as well as how they feel about their potential retirement income.

Read More…

TV Influencers: Twitter Users vs. Non-Users

Ipsos MediaCT has been conducting research into the role of TV Influencers, and our most recent white paper on this topic The Twitter Effect: Understanding Twitter’s Role in TV Behaviors gives a large understanding to the impact that social media, and Twitter in particular, has with regards to creating influence in the TV space, with the ultimate aim of attracting more viewers to shows.

IPSOS TV Influencer Infographic_FINAL_12.5.14

Read More…

TOMAmeter December 1 – 7: The Top 20 Welcomes Peter Pan!

The Walking Dead maintains its #1 ranking in top of mind awareness, no doubt with the help from last week’s positively-reviewed midseason finale. Sons of Anarchy also revved up their showing, moving up four spots to #3 in anticipation of … Read More…

5 Principles for Effective Digital Advertising

In today’s new realities of paid, owned and earned media, marketers have to think differently about the role that digital plays in their media plan. And while digital may provide unprecedented ability to target consumers, many campaigns fail to realize … Read More…

Let’s Get Digital Client Event in Toronto

Ipsos ASI recently took to the stage to shed new light on the important role that creative plays in digital ad performance. On November 18, Ipsos ASI held a complimentary presentation over breakfast at a cool loft space in downtown … Read More…

TOMAmeter November 24 – 30: The Top 20 Goes Dancing!

Congratulations to Alfonso Ribeiro on winning the 19th season of ABC’s Dancing with the Stars and also helping the program reenter the Top 20. After a quiet October and November, the dancing competition program jumped up to #9, which is … Read More…

Men and Millennials More Likely to Gobble Up Thanksgiving Deals

Mistakes you only make once… Cell phone going off at a funeral Telling your spouse-mate-partner they could stand to lose a little weight Buying a Viking-size turkey leg at the local Carnival (eeewww) Adding insurance to a newly purchased Flat … Read More…

TOMAmeter November 17 – 23: Big Week for ABC!

ABC’s How to Get Away with Murder and Grey’s Anatomy made the most of their mid-season finales this past week. How to Get Away with Murder moved up four places to #7 while Grey’s Anatomy found its way back into … Read More…

Page 1 of 3012345...102030...Last »