2019 Ipsos Affluent Outlook

Each January for the past 10 years, we’ve reached out to our Survey respondents and asked them to complete an Affluent Outlook questionnaire designed to gauge their optimism in regard to the future.  Last years’ data came on the heels of another year of surging equity markets, strong job growth and just after Congress enacted…

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The New Dimensions of Luxury

Luxury, like nearly all categories, is evolving. Our research reveals changes driven by:  Major demographic shifts Long-term US and global socio-economic trends Technology – which has increased accessibility as well as redefined what is considered luxury to begin with  As a result, consumer expectations and perceptions are also changing. Understanding these complex new dimensions become…

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The Changing Dimensions of Luxury

Like nearly all categories, the luxury category is evolving and the landscape shifting, driven by demographic shifts, long-term socio-economic trends and technology, which has increased accessibility as well as redefined what is considered luxury to begin with. As a result, consumer expectations and perceptions are also changing. As the luxury landscape shifts and evolves, it’s…

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Ipsos Affluent Intelligence: Affluencers And The Power Of Authentic Influence

There’s no argument that the marketing and media world is more complex, complicated and challenging than ever. Issues such as media fragmentation; the unending decline of mass media; digital media supply-chain problems; and the growth of ad blocking software have made it harder than ever to know who your audience is, how to engage them…

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Ipsos Affluent Intelligence Launches New Digital Audience Segments

  Earlier this year we launched our Ipsos Affluent Digital Audiences into the digital media eco-system. These audiences leverage our gold-standard data on the attitudes, preferences, media habits and purchase behaviors of the powerful and influential affluent market to help brands reach them digitally.   In January we will be releasing an additional 20+ Ipsos Digital Affluent…

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Meet the Hosts Most Likely to Influence Your Holiday Gatherings

The story below originally appeared in the November 13 edition of Ipsos’ GenPop Magazine:  Starbucks was playing Christmas music as early as last weekend and Home Depot displayed decked out trees before that. The holiday season that drives the nation’s economy is here. With it comes all manner of dinners, parties and other festivities, starting…

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Beauty Affluencers and Their Social Influence

The worlds of fashion and grooming are in a constant state of flux, driven by what’s hot, new, and emerging. Consumers are turning to new sources for inspiration, recommendations and advice and the impact of social media cannot be denied. The enormous number of choices, as well as the ease at which they can be…

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Ipsos Affluent Intelligence: Automotive POV – Auto, Affluencers and Alternative Fuels

It’s fair to say that the automobile has played a central part of American culture for the last one hundred years. Americans have loved their cars, and the freedom they provide, for over a century. But this story is evolving, as significant changes, innovations and evolutions in the auto industry impact driving, car research and…

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Ipsos Affluent Intelligence: Affluent Americans in the Driver’s Seat

Like so many of the categories we cover in our survey, the automotive industry is in a state of evolution. Our Q3 webinar, Affluent Americans in the Driver’s Seat, focused on the technological innovation and generational change impacting the category and the direct implications for marketers.  Based on our research findings, it’s clear that Auto…

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Affluent Millennial Men: The Grooming Paradox

It’s a marketing truism that millennials bear little resemblance to older generations. Their beliefs, behaviors and attitudes are challenging expectations and stereotypes. In no other category is this dynamic more evident than in the world of grooming. Grooming has long been the domain of women. As social mores continue to shift, affluent (note: household income…

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