TOMAmeter July 7 – July 13: Game of Thrones Bounces Back!

AMC’s The Walking Dead enjoyed a weeklong stint as the most mentioned TV show on our TOMAmeter, but mentions of HBO’s Game of Thrones were strong enough to help the program reclaim the crown. The Walking Dead fell to #3 … Read More…

Likely Voters – You Have a Right to Know

In the latest “You Have a Right to Know” webisode, Darrell Bricker, Global CEO of Ipsos Public Affairs, looks at political polling including the differences between gen pop, eligible, likely, and true voters, methods of dealing with non-voters, and the pros and cons of various models used in political polling. The “You Have a Right to Know” series is designed for journalists and informed citizens who have an interest in better understanding how public polls are conducted and presented, as well as how they can evaluate poll integrity and quality.

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TOMAmeter June 30 – July 6: Game of Thrones Gets Dethroned!

After twelve consecutive weeks at #1, HBO’s Game of Thrones has finally been removed from the top spot by a program that is quite familiar with the position. AMC’s The Walking Dead jumped up a remarkable five places to replace … Read More…

A Handful of Reasons to Get Smarter with Mobile

Across the globe, people are spending more time on their mobile devices than ever before—from communicating with friends, to listening to music, to researching a product or brand. This increased engagement has significant implications for those of us in the … Read More…

To Vacation or Not to Vacation this Summer?

What is summer, and what does it mean to me? Swinging from a tire into the river, jumping from a low bridge into the channel, playing whiffle ball until everyone in the neighborhood is ready to start a fight over … Read More…

TOMAmeter June 23 – June 29: The World Cup vs. Under the Dome

Two of this month’s biggest movers continue to claw toward the top of our rankings as mentions of 2014 FIFA World Cup (#3) and CBS’ Under the Dome (#5) were strong enough to move them up two and five places … Read More…

Great Ideas = Great New Products, Right? Wrong!

Successful innovation is more than just coming up with great new product ideas.  And innovation strategy is more than a series of ideation sessions.  Great new products don’t just come from great new ideas.  Rather, they often come from learnings … Read More…

TOMAmeter June 16 – June 22: The World Cup is Moving Up

Group play is dwindling down, but mentions of the 2014 FIFA World Cup continue to grow as the tournament moved up three places to #5 in our rankings this week. HBO’s True Blood has sunk its teeth into the #6 … Read More…

Listen Up: Beats Audio Accelerates Innovation to Become a Billion-Dollar Business

Did you hear that?  Did you hear the voice of the consumer singing a sweet song about their needs, dreams and desires?  Rapper/producer Dr. Dre and record mogul Jimmy Iovine heard it, and they crafted it into their latest hit: … Read More…

Freedom 55, 65 or 75? Majority of Canadians Worry about Retirement Income

Save more and spend less. Seems like simple, straightforward advice for saving for the golden years, right?

The reality is an aging work force, longer life expectancy and declining birth rates are changing the retirement equation for Canadians. Those factors combined with stagnant and unpredictable economic conditions for the foreseeable future have majority of Canadians worried about being financially ready for retirement.

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