Meet the Affluencers

What They’re Doing Now is What Everyone Else Will be Doing Next

Brands, agencies and media companies all know the power of influencer marketing. Recommendations and reviews drive today’s categories—and the influencers who provide them are businesses’ most important audience. For over forty years, Ipsos Affluent Intelligence has been the preeminent authority on affluent consumers, and our ongoing survey gives us an unparalleled view into their attitudes,…

Read More...

What Happened to ‘Pocketbook Populism’?

This op-ed originally appeared on The Hill.  Donald Trump rolled to the White House on a wave of populist anger and a sense that he represented the “Common Man” against the political and media elites of Washington. In office, his governing philosophy is based on identity politics for the white middle class and is symbolized…

Read More...

Do you need to pull the plug on your VOC software?

The landscape of Voice of the Customer software changes every day. Take this quiz to find out if you are maximizing your potential in managing your customers’ experiences. Take the quiz!

Read More...

Affluent Traveler Segmentation White Paper

While it’s clear that Affluents are crucial consumers of all things travel-related, it may not be so obvious what behavioral patterns they’re exhibiting, and how best to reach them.

Read More…

Learning from Evaluation: Summary of Eval 2017 Discussion Between Ipsos, Vital Voices, Lutheran World Relief, and Coca-Cola

In response to the theme of learning from evaluation, Ipsos convened a panel of its clients for the 2017 American Evaluation Association Conference in Washington DC. The panel explored what happens to impact measurement work after we deliver it and how we can better tailor our process and deliverables to clients’ organizational learning needs. Alejandra Garcia, Director of…

Read More...

Paradigm for Understanding Social Change

With all the chaos of this current moment in Western society, analysts and experts are often tempted to explain big events with idiosyncratic factors. Indeed, specific factors and events explain how the ‘alt-right’ seized control of the national debate, how the Democratic Party is no longer in charge of most levels of American government and…

Read More...

Existential crisis vs social purpose: Ipsos/CORE debates highlight the challenges businesses face in addressing sustainability

As part of its mission to use its global reach to bring sectors together around the Sustainable Development Goals (SDGs), in October Ipsos was delighted to host a series of debates and events in Boston, New York, and Washington DC alongside Neil Gaught, author of the book CORE: How a Single Organizing Idea can Change…

Read More...

Making the global SDG indicators relevant for local actors: measuring the indirect impact, or “ripple effect” of sustainable development initiatives

Meghann Jones & Kaitlin Love, Ipsos Sustainable Development Research Center, Washington DC In our recent paper on making the SDG indicators relevant to local actors tasked with achieving the SDGs, we discussed how a theory of change approach can be used to link program-level metrics up to national and global indicators. This follow-up digs a…

Read More...

NFL Boycott: Public Opinion & Fake Social Media Accounts

Public opinion is split on the fight between President Trump and the NFL, with just over one-third approving of the NFL’s response. However, the majority of Americans do not believe players should be fired for protesting. These sentiments vary widely by political persuasion, with Republicans much less supportive of the NFL and much more supportive…

Read More...

Making the global SDG indicators relevant for local actors: how a theory of change can be used to link local and global

by Meghann Jones & Kaitlin Love, Ipsos Sustainable Development Research Center, Washington DC “A robust follow-up and review mechanism for the implementation of the new 2030 Agenda for Sustainable Development will require a solid framework of indicators and statistical data to monitor progress, inform policy and ensure accountability of all stakeholders.” (Global Action Plan for…

Read More...
Page 1 of 49123...1020...Last »